PRODUCT NEWS
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| Batman laser attraction wings its way to Vegas |
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| 19 May 2014 . BY Jason Holland |
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SimEx-Iwerks Entertainment has created a fully themed Batman laser maze attraction, giving visitors the chance to train with the caped crusader and take on notorious villain The Joker.
The first Batman Laser Challenge is already open at the Adventuredome Theme Park in the Circus Circus Hotel & Casino in Las Vegas.
The ride was developed exclusively with Warner Bros. Consumer Products on behalf of DC Entertainment, and features high-visibility lasers, UV lighting, branded elements, character dialogue, music and special effects.
SimEx-Iwerks says adding the Batman theme means the ride expands on the standard laser maze model and enhances its appeal to a broader demographic. “The Batman brand will elevate guest experience and generate incremental revenue at any site,” said Mark Cornell, senior vice president of attractions development at the company.
The attraction takes up “minimal” space and has a capacity of 30-40 guests per hour. SimEx-Iwerks can offer it as a stand-alone attraction or as a complement to a 4-D cinema, while the experience is available in both single and double maze configurations.
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