PRODUCT NEWS
 |
AromaPrime releases most popular scents |
 |
24 Nov 2022 . BY Tim Nash |
 |
|
 |
|
 |
Madame Tussauds uses AromaPrime scents across its sites / AromaPrime |
 |
Themed scent company AromaPrime has released its top 10 ‘weird and wacky’ smells over the past few years.
At number one, according to ‘smell experience experts’ at the company, is Kylie Minogue’s Breath, which was created for Kylie Minogue’s wax figure at Madame Tussauds by AromaPrime.
Number two is ‘unbearably fishy’ Penguin Vomit, used by zoos as part of their learning programmes. Number three is The Dentist, used in Halloween scare mazes to trigger personal fears.
Other popular smells on the list include Jaguar Urine, which was created in the AromaPrime lab using real jaguar urine and otter poo as inspiration; the scent of the Tyrannosaurus Rex, created for the Natural History Museum, and the smell of Queen Elizabeth II, created to accompany her Madame Tussauds figure. The aroma was based on Buckingham Palace and the Queen’s favourite flowers.
Unicorn is also in the top 10, as well as Burning Witch – used by The London Dungeon – and the scent of Sports Changing Room, which is apparently popular at sports museums. According to Liam R Findlay, themed smell consultant at AromaPrime, appealing to visitors’ sense of smell can help attractions operators boost profits.
“Our scent receptors are connected to the part of the brain which processes memories and emotions, which is why fragrances help experiences stick in our minds. They also make us feel different emotions, like excitement, fear, or happiness,” he said.
“Not only does this boost guest satisfaction, but it also boosts ticket sales, gift shop sales and food sales, which is why post-pandemic attractions are opening themselves to the potential of aroma.
“The proof is really in the pudding. An ice cream shop at Universal Orlando Resort saw a 45 per cent boost in sales after six months of using scents for the first time. In a retail study, 84 per cent of participants valued shoes in a scented room as being worth more money than shoes in an unscented room.
“During the COVID-19 lockdowns, theme park fans were buying our most horrid ride stenches for their homes – Rotting Flesh even became a bestseller, all in an effort to transport themselves back to happy days out!”
|
 |
|
|
 |
 |
 |
|
PRODUCT NEWS |
 |
How surf simulators are transforming the experience economy |
 |
The experience economy, driven by evolving consumer trends, is poised for continued growth
in the coming years. Millennials have been at the forefront of this shift, favouring
memorable experiences over material possessions. This preference has extended to other
generations as well, indicating a broader adoption of experience-focused spending habits
in the attractions sector. |
|
Eye tracking AI Aquarium from ITRI helps visitors identify fish species |
 |
It can take a while for visitors to identify the species of fish they’re looking at in an
aquarium – trying to match them up with information on an information panel can take time
and isn’t always straightforward. Now a new aquarium by Taiwan’s Industrial Technology
Research Institute (ITRI) helps by exhibiting marine life information in real time
according to visitors’ line of sight. |
|
|
 |
Centre Manager
Exeter City Council |
 |
Salary:
£38,296 - £40,478pa
Job location: Exeter , United Kingdom |
Health, Safety and Training Manager
Nottingham City Council |
 |
Salary:
£36,298 - £38,296pa + generous pension + great benefits
Job location: Around Nottingham + hybrid working , United Kingdom |
|
|
 |
|