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PRODUCT NEWS
AromaPrime releases most popular scents
24 Nov 2022 . BY Tim Nash
Madame Tussauds uses AromaPrime scents across its sites / AromaPrime
Themed scent company AromaPrime has released its top 10 ‘weird and wacky’ smells over the past few years.

At number one, according to ‘smell experience experts’ at the company, is Kylie Minogue’s Breath, which was created for Kylie Minogue’s wax figure at Madame Tussauds by AromaPrime.

Number two is ‘unbearably fishy’ Penguin Vomit, used by zoos as part of their learning programmes. Number three is The Dentist, used in Halloween scare mazes to trigger personal fears.

Other popular smells on the list include Jaguar Urine, which was created in the AromaPrime lab using real jaguar urine and otter poo as inspiration; the scent of the Tyrannosaurus Rex, created for the Natural History Museum, and the smell of Queen Elizabeth II, created to accompany her Madame Tussauds figure. The aroma was based on Buckingham Palace and the Queen’s favourite flowers.

Unicorn is also in the top 10, as well as Burning Witch – used by The London Dungeon – and the scent of Sports Changing Room, which is apparently popular at sports museums.
According to Liam R Findlay, themed smell consultant at AromaPrime, appealing to visitors’ sense of smell can help attractions operators boost profits.

“Our scent receptors are connected to the part of the brain which processes memories and emotions, which is why fragrances help experiences stick in our minds. They also make us feel different emotions, like excitement, fear, or happiness,” he said.

“Not only does this boost guest satisfaction, but it also boosts ticket sales, gift shop sales and food sales, which is why post-pandemic attractions are opening themselves to the potential of aroma.

“The proof is really in the pudding. An ice cream shop at Universal Orlando Resort saw a 45 per cent boost in sales after six months of using scents for the first time. In a retail study, 84 per cent of participants valued shoes in a scented room as being worth more money than shoes in an unscented room.

“During the COVID-19 lockdowns, theme park fans were buying our most horrid ride stenches for their homes – Rotting Flesh even became a bestseller, all in an effort to transport themselves back to happy days out!”
PRODUCT NEWS
Billings Productions supplies dinosaurs to Columbus Zoo and Library
Provider of life-size animatronic dinosaurs Billings Productions has provided a Megalosaurus, Stegosaurus, and Triceratops for the atrium of Columbus Metropolitan Main Library, Columbus, US as part of a special autumn programme of activities.
Simworx unveils new cops and robbers ride concept
Attractions developer Simworx has teamed up with themed entertainment designers Katapult to design a cops and robbers themed ride concept for Simworx’s Automatic Guided Vehicle (AGV) Dark Ride.
Vennersys upgrades Clevedon Pier’s ticketing system
Integrated ticketing and visitor management firm Vennersys was asked by the Clevedon Pier & Heritage Trust board to update their ticketing management system.
Eden project uses drones to spell out climate change warning
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change Conference (COP26).
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion Pictures in LA, US.
Aardman collaborates with gaming venues to launch immersive Shaun the Sheep experience
Animation studio Aardman has announced a partnership with immersive group gaming experience providers Electric Gamebox to launch a game featuring Shaun the Sheep.
Giving the Gift of an experience has limitless benefits
As we emerge from the clutches of Covid and our freedom of movement is fully restored, giving the gift of an experience is more appealing than ever before.
Family business celebrates 40 years as leading ticketing solutions provider
A leading ticketing company that can boast Wembley Stadium as its first-ever client, is celebrating its 40th birthday this year.
Willen Lake, Milton Keynes’ most popular park is looking for two new voluntary, non-executive directors
Willen Lake is Milton Keynes’ most popular park and is home to a host of watersports and activities for the whole family. It has more than a million visitors a year, drawing people from all over the UK.
Future-proofing ticketing solutions with TOR Systems
TOR Systems, the UK’s leading ticketing, booking and CRM solutions provider, is urging tourism and heritage companies to future proof their ticketing solutions when procuring in the wake of the pandemic.
Vantage digitises Atlantis Dubai’s aquatic theme park guest journey
Entertainment destination Atlantis Dubai has chosen Vantage’s smart software platform to help it deliver a personalised and frictionless experience for guests at its aquatic theme park Aquaventure.
Maurer Rides presents Lost in the Maze coaster to challenge rider’s reaction skills
Maurer Rides has unveiled Lost in the Maze – a new interactive indoor roller coaster experience using patented Spike technology.
+ More products  
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The Wave Destination Venue Manager
CV Life
Salary: Competitive
Job location: Coventry , United Kingdom
Water Quality Engineer
Edinburgh Leisure
Salary: £33,513 - £37,236pa
Job location: Edinburgh , United Kingdom
+ More jobs  

COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

Behind the Scenes of IAAPA Expo 2022 with Michael Shelton
There is no place like IAAPA Expo, it’s the place to take in the most exciting sights, smells, tastes, and sensations that will take your career and attraction to new heights! The excitement, energy and opportunity are palpable. [more...]
VIDEO GALLERY

Red Raion TV - Testimonial: Leolandia
When you work in the Attractions Industry, there’s nothing better than seeing that dreamy look in the eyes of the people who have just tried your attraction. Find out more...
More videos:
Keynote | Moby Dick - Friends to the rescue! – Red Raion
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
Red Raion TV - Opening Event: FICO Eataly World – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
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DIARY

 

01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
05-07 Dec 2022

East Cape Futures

Hotel Palmas de Cortez, Los Barriles, Mexico
+ More diary  
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©Cybertrek 2022
Jobs    News   Products   Magazine
PRODUCT NEWS
AromaPrime releases most popular scents
24 Nov 2022 . BY Tim Nash
Madame Tussauds uses AromaPrime scents across its sites / AromaPrime
Themed scent company AromaPrime has released its top 10 ‘weird and wacky’ smells over the past few years.

At number one, according to ‘smell experience experts’ at the company, is Kylie Minogue’s Breath, which was created for Kylie Minogue’s wax figure at Madame Tussauds by AromaPrime.

Number two is ‘unbearably fishy’ Penguin Vomit, used by zoos as part of their learning programmes. Number three is The Dentist, used in Halloween scare mazes to trigger personal fears.

Other popular smells on the list include Jaguar Urine, which was created in the AromaPrime lab using real jaguar urine and otter poo as inspiration; the scent of the Tyrannosaurus Rex, created for the Natural History Museum, and the smell of Queen Elizabeth II, created to accompany her Madame Tussauds figure. The aroma was based on Buckingham Palace and the Queen’s favourite flowers.

Unicorn is also in the top 10, as well as Burning Witch – used by The London Dungeon – and the scent of Sports Changing Room, which is apparently popular at sports museums.
According to Liam R Findlay, themed smell consultant at AromaPrime, appealing to visitors’ sense of smell can help attractions operators boost profits.

“Our scent receptors are connected to the part of the brain which processes memories and emotions, which is why fragrances help experiences stick in our minds. They also make us feel different emotions, like excitement, fear, or happiness,” he said.

“Not only does this boost guest satisfaction, but it also boosts ticket sales, gift shop sales and food sales, which is why post-pandemic attractions are opening themselves to the potential of aroma.

“The proof is really in the pudding. An ice cream shop at Universal Orlando Resort saw a 45 per cent boost in sales after six months of using scents for the first time. In a retail study, 84 per cent of participants valued shoes in a scented room as being worth more money than shoes in an unscented room.

“During the COVID-19 lockdowns, theme park fans were buying our most horrid ride stenches for their homes – Rotting Flesh even became a bestseller, all in an effort to transport themselves back to happy days out!”
PRODUCT NEWS
Billings Productions supplies dinosaurs to Columbus Zoo and Library
Provider of life-size animatronic dinosaurs Billings Productions has provided a Megalosaurus, Stegosaurus, and Triceratops for the atrium of Columbus Metropolitan Main Library, Columbus, US as part of a special autumn programme of activities.
Simworx unveils new cops and robbers ride concept
Attractions developer Simworx has teamed up with themed entertainment designers Katapult to design a cops and robbers themed ride concept for Simworx’s Automatic Guided Vehicle (AGV) Dark Ride.
Vennersys upgrades Clevedon Pier’s ticketing system
Integrated ticketing and visitor management firm Vennersys was asked by the Clevedon Pier & Heritage Trust board to update their ticketing management system.
Eden project uses drones to spell out climate change warning
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change Conference (COP26).
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion Pictures in LA, US.
Aardman collaborates with gaming venues to launch immersive Shaun the Sheep experience
Animation studio Aardman has announced a partnership with immersive group gaming experience providers Electric Gamebox to launch a game featuring Shaun the Sheep.
Family business celebrates 40 years as leading ticketing solutions provider
A leading ticketing company that can boast Wembley Stadium as its first-ever client, is celebrating its 40th birthday this year.
Willen Lake, Milton Keynes’ most popular park is looking for two new voluntary, non-executive directors
Willen Lake is Milton Keynes’ most popular park and is home to a host of watersports and activities for the whole family. It has more than a million visitors a year, drawing people from all over the UK.
Future-proofing ticketing solutions with TOR Systems
TOR Systems, the UK’s leading ticketing, booking and CRM solutions provider, is urging tourism and heritage companies to future proof their ticketing solutions when procuring in the wake of the pandemic.
Vantage digitises Atlantis Dubai’s aquatic theme park guest journey
Entertainment destination Atlantis Dubai has chosen Vantage’s smart software platform to help it deliver a personalised and frictionless experience for guests at its aquatic theme park Aquaventure.
Maurer Rides presents Lost in the Maze coaster to challenge rider’s reaction skills
Maurer Rides has unveiled Lost in the Maze – a new interactive indoor roller coaster experience using patented Spike technology.
Red Raion and Leolandia announce partnership
Red Raion, the CGI studio specialised in media-based attractions, has announced its partnership with the popular Italian theme park Leolandia.
+ More products   
 
COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

Behind the Scenes of IAAPA Expo 2022 with Michael Shelton
There is no place like IAAPA Expo, it’s the place to take in the most exciting sights, smells, tastes, and sensations that will take your career and attraction to new heights! The excitement, energy and opportunity are palpable. [more...]
VIDEO GALLERY

Red Raion TV - Testimonial: Leolandia
When you work in the Attractions Industry, there’s nothing better than seeing that dreamy look in the eyes of the people who have just tried your attraction. Find out more...
More videos:
Keynote | Moby Dick - Friends to the rescue! – Red Raion
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
Red Raion TV - Opening Event: FICO Eataly World – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
05-07 Dec 2022

East Cape Futures

Hotel Palmas de Cortez, Los Barriles, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
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