PRODUCT NEWS
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| Ad contract flies to Boomerang |
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| 31 Jul 2008 . BY |
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Digital Cinema Media, the new joint venture between Odeon Cinemas and Cineworld Group have awarded their in foyer 6-sheet and washroom contract to Boomerang Media.
The contract adds additional media formats to Boomerang’s existing cinema postcard business and will include in excess of 600 illuminated 6-sheet poster panels and 1500 washroom panels.
Figures indicate that Cineworld and Odeon cinemas generate over half the UK annual admissions and footfall numbers are expected to peak with a strong film schedule lined up for the remainder of the year.
Films such as Quantum of Solace, High School Musical 3, Harry Potter and the Half Blood Prince and Madagascar 2 are all expected to bring in record footfall numbers.
In addition to the existing 6-sheet, experiential and postcard media opportunities, Boomerang Media has revealed it will also be introducing digital formats.
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