PRODUCT NEWS
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| Aardman Animations to debut first attraction film at Efteling |
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| 14 May 2019 . BY Lauren Heath-Jones |
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| Fabula was developed by Aardman Animations, the studio behind Wallace & Gromit |
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Efteling, a fairytale-themed theme park based in the South of Holland, has announced a new partnership with Aardman Animations, the Oscar-winning animation studio behind Wallace & Gromit, that will see the opening of Fabula, a new 4D theatre attraction.
Set to replace the existing PandaDroom attraction, Fabula will combine a new 3D film, developed by Aardman Animations, with 4D effects, such as water, scent and wind effects.
The film will last approximately 16 minutes and will include an eight minute pre-show. It will take guests on a whimsical adventure with Klass Vaak (Mr Sandman) and the bear that would not share, a grumpy young bear who doesn't like other animals. Klass Vaak takes the bear, and an inquisitive squirrel, to visit animal habitats around the world to teach the bear to be more caring and respectful.
Fons Jurgens, CEO at Efteling, said: "Working with Aardman on the production of Fabula has allowed us to combine the latest in film and animation technology with a humourous and dynamic film that also teaches important moral lessons."
Heather Wright, executive director of Partner Content at Aardman, said: "This is Aardman's first major piece of original content for the theme park environment, bringing our unique skills of storytelling with brand new characters to a fresh audience. We have relished the challenge of combining humour, emotion and drama with 4D effects in this exciting experience."
"The impassioned collaboration of the creative and technical teams from Aardman and Efteling has been critical in delivering a project we are all proud of. We hope fans of Aardman and Efteling alike, will love Fabula as much as we do."
A new restaurant will also be built on the site, and will open alongside Fabula.
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| PRODUCT NEWS |
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| AStation: Leading the ‘Attractions Revolution’ |
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| While others pour concrete and steel, AStation launches dinosaurs and heroes within weeks —
no construction required. Its outlets are redefining entertainment with cutting-edge,
location-based experiences, transforming plazas, art districts, and heritage sites into
massive Mixed Reality playgrounds. |
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