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NEWS
£20m Silverstone Experience finally opens doors
POSTED 25 Oct 2019 . BY Andy Knaggs
The Silverstone Experience, a £20m (US$25.7m, €23.1m) attraction that hopes to inspire a new generation of motor racing engineers, has opened at the famous Northamptonshire racing circuit.

Set inside a refurbished RAF hangar (Silverstone was originally a World War Two airfield), the new museum will be home to the archives of the British Racing Drivers' Club (BRDC), including items from the 1940s, as well as more recent Formula One memorabilia.

Additional displays will reflect the site's wartime past, with RAF and WAAF uniforms, aircrew badges and part of the structure of a Wellington bomber on show.

Visitors will be able to take part in a range of activities, including changing a tyre on an F1 car, piloting a Wellington bomber plane on a recreated training machine and learning about the science behind modern-day motor racing. Sports museum specialists Mather & Co were responsible for designing the interactive features, while Cube Design handled the restoration and design of the 4,000sq m (13,100sq ft) building.

The project has taken seven years to bring to fruition, and has benefited along the way from a National Lottery Heritage Fund contribution, to the tune of £9.1m (US$11.7m, €10.5m), as well as patronage from HRH Prince Harry and stars from across motorsport, including former world champion driver Sir Jackie Stewart and commentator Murray Walker.

"Creating a home to tell the historic story of Silverstone was first discussed by the BRDC as long ago as 1971, so I am immensely proud to see this seven-year-long project come to fruition," said Sally Reynolds, CEO of Silverstone Heritage ‒ the charity behind the initiative. "The talented and committed team of staff and suppliers behind the project have built an exceptional attraction that will inspire visitors with its incredible stories."

The attraction will be open year-round and has free on-site parking, a cafe and gift shop. It's opening had been delayed from July, after the project's original contractor entered administration.
Lifting the trophy is just one of 20 interactive features at the new Silverstone Experience Credit: The Silverstone Experience
You can also step into the pits and change a few tyres! Credit: The Silverstone Experience
...up to the modern era Credit: The Silverstone Experience
PROJECT PROFILE:

World Rugby Museum
The Rugby Football Union (RFU) has named Manchester-based firm Mather and Co to design its new World Rugby Museum at the spiritual home of the sport – Twickenham Stadium.


RELATED STORIES
  Silverstone Experience to open later this month following construction delays


The Silverstone Experience, a National Lottery Heritage Fund-backed project that will put the archive of the British Racing Drivers' Club (BRDC) on display to the public, will open in Northamptonshire, UK, on 25 October.
  Silverstone Experience delayed after contractor enters administration


The Silverstone Experience – a new visitor attraction coming to the home of the British Formula One Grand Prix – has had its opening pushed back until at least September after its main contractor went into administration.
  Home of British motor racing to get permanent museum as Silverstone Heritage Experience gets green flag


The Heritage Lottery Fund (HLF) has awarded £9.1m (US$11.5m, €10.7m) to the Silverstone Heritage Experience, guaranteeing development of a new permanent exhibition at the home of British motor racing.
  Norton Priory Museum open again after comprehensive makeover


Cheshire attraction Norton Priory Museum reopened in August after a major renovation was carried out by Mather & Co.
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NEWS
£20m Silverstone Experience finally opens doors
POSTED 25 Oct 2019 . BY Andy Knaggs
The Silverstone Experience, a £20m (US$25.7m, €23.1m) attraction that hopes to inspire a new generation of motor racing engineers, has opened at the famous Northamptonshire racing circuit.

Set inside a refurbished RAF hangar (Silverstone was originally a World War Two airfield), the new museum will be home to the archives of the British Racing Drivers' Club (BRDC), including items from the 1940s, as well as more recent Formula One memorabilia.

Additional displays will reflect the site's wartime past, with RAF and WAAF uniforms, aircrew badges and part of the structure of a Wellington bomber on show.

Visitors will be able to take part in a range of activities, including changing a tyre on an F1 car, piloting a Wellington bomber plane on a recreated training machine and learning about the science behind modern-day motor racing. Sports museum specialists Mather & Co were responsible for designing the interactive features, while Cube Design handled the restoration and design of the 4,000sq m (13,100sq ft) building.

The project has taken seven years to bring to fruition, and has benefited along the way from a National Lottery Heritage Fund contribution, to the tune of £9.1m (US$11.7m, €10.5m), as well as patronage from HRH Prince Harry and stars from across motorsport, including former world champion driver Sir Jackie Stewart and commentator Murray Walker.

"Creating a home to tell the historic story of Silverstone was first discussed by the BRDC as long ago as 1971, so I am immensely proud to see this seven-year-long project come to fruition," said Sally Reynolds, CEO of Silverstone Heritage ‒ the charity behind the initiative. "The talented and committed team of staff and suppliers behind the project have built an exceptional attraction that will inspire visitors with its incredible stories."

The attraction will be open year-round and has free on-site parking, a cafe and gift shop. It's opening had been delayed from July, after the project's original contractor entered administration.
Lifting the trophy is just one of 20 interactive features at the new Silverstone Experience Credit: The Silverstone Experience
You can also step into the pits and change a few tyres! Credit: The Silverstone Experience
...up to the modern era Credit: The Silverstone Experience
RELATED STORIES
Silverstone Experience to open later this month following construction delays


The Silverstone Experience, a National Lottery Heritage Fund-backed project that will put the archive of the British Racing Drivers' Club (BRDC) on display to the public, will open in Northamptonshire, UK, on 25 October.
Silverstone Experience delayed after contractor enters administration


The Silverstone Experience – a new visitor attraction coming to the home of the British Formula One Grand Prix – has had its opening pushed back until at least September after its main contractor went into administration.
Home of British motor racing to get permanent museum as Silverstone Heritage Experience gets green flag


The Heritage Lottery Fund (HLF) has awarded £9.1m (US$11.5m, €10.7m) to the Silverstone Heritage Experience, guaranteeing development of a new permanent exhibition at the home of British motor racing.
Norton Priory Museum open again after comprehensive makeover


Cheshire attraction Norton Priory Museum reopened in August after a major renovation was carried out by Mather & Co.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
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COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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