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NEWS
New-look National Army Museum gears up for March launch
POSTED 23 Jan 2017 . BY Alice Davis
The National Army Museum has undergone a £23.75 million transformation
The National Army Museum in London has announced it will unveil its new look on 30 March following a major overhaul.

The transformation of the Chelsea attraction was undertaken to improve the visitor experience, facilitating better interaction and engagement with the collection, and creating a more accessible space able to deal with increasing guest numbers.

A £11.5m cash injection from the Heritage Lottery Fund (HLF) helped pay for the £23.75m (US$29.5m, €27.5m) makeover.

Under lead architects BDP, five distinct galleries have been created around different themes: Soldier, Army, Battle, Society and Insight. Through these permanent exhibits the museum, which has a collection of 2,500 artefacts, aims to educate visitors about the role of the army and its place in society throughout history.

The redevelopment also includes an area for temporary exhibitions, education and learning rooms, a coffee shop, retail outlet and children’s play zone. It’s forecast visitor numbers will climb as high as 400,000 per annum in the next 10 years.

“The new National Army Museum is a bright, contemporary space where visitors of all ages can learn about the British Army past and present,” said Janice Murray, National Army Museum director general.

“The thematic galleries provide a space to explore and discuss the army and its relevance to society in ways that we sometimes would not imagine, from fashion and films to flood defences and, of course, conflict. We are excited to welcome visitors to come and explore this story with us in the new Chelsea museum.”

The National Army Museum was pioneered by Field Marshal Sir Gerald Templer who raised money for the attraction, which was established in 1960. It moved to its Chelsea site, into a new building designed by William Holford & Partners, in 1971. The museum closed for refurbishment in May 2014.
RELATED STORIES
  Confirmed £11.5m grant opens door to National Army Museum remodelling


London’s National Army Museum will undergo an extensive remodelling after receiving confirmation of an £11.5m (US$19.4m, €14m) grant from the Heritage Lottery Fund.
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Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
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IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
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NEWS
New-look National Army Museum gears up for March launch
POSTED 23 Jan 2017 . BY Alice Davis
The National Army Museum has undergone a £23.75 million transformation
The National Army Museum in London has announced it will unveil its new look on 30 March following a major overhaul.

The transformation of the Chelsea attraction was undertaken to improve the visitor experience, facilitating better interaction and engagement with the collection, and creating a more accessible space able to deal with increasing guest numbers.

A £11.5m cash injection from the Heritage Lottery Fund (HLF) helped pay for the £23.75m (US$29.5m, €27.5m) makeover.

Under lead architects BDP, five distinct galleries have been created around different themes: Soldier, Army, Battle, Society and Insight. Through these permanent exhibits the museum, which has a collection of 2,500 artefacts, aims to educate visitors about the role of the army and its place in society throughout history.

The redevelopment also includes an area for temporary exhibitions, education and learning rooms, a coffee shop, retail outlet and children’s play zone. It’s forecast visitor numbers will climb as high as 400,000 per annum in the next 10 years.

“The new National Army Museum is a bright, contemporary space where visitors of all ages can learn about the British Army past and present,” said Janice Murray, National Army Museum director general.

“The thematic galleries provide a space to explore and discuss the army and its relevance to society in ways that we sometimes would not imagine, from fashion and films to flood defences and, of course, conflict. We are excited to welcome visitors to come and explore this story with us in the new Chelsea museum.”

The National Army Museum was pioneered by Field Marshal Sir Gerald Templer who raised money for the attraction, which was established in 1960. It moved to its Chelsea site, into a new building designed by William Holford & Partners, in 1971. The museum closed for refurbishment in May 2014.
RELATED STORIES
Confirmed £11.5m grant opens door to National Army Museum remodelling


London’s National Army Museum will undergo an extensive remodelling after receiving confirmation of an £11.5m (US$19.4m, €14m) grant from the Heritage Lottery Fund.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
+ More news   
 
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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