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NEWS
World-first Peter Rabbit attraction coming to UK
POSTED 07 Oct 2015 . BY Tom Anstey
Peter Rabbit Adventure Playground will be based on the animated CBeebies iteration of the character Credit: Willows Activity Farm
Beatrix Potter’s classic children’s character Peter Rabbit is getting his own adventure play area after Willows Activity Farm in Hertfordshire, UK, announced plans for a £1m (US$1.5m, €1.3m) expansion of its site.

Peter Rabbit Adventure Playground will be based on the modern animated CBeebies iteration of the character, which originally appeared in 1902, with an opening date set for 2 April.

Designed by Finland-based themed activity attractions designer and developer Lappset Creative, in partnership with Silvergate Media, the world first Peter Rabbit adventure play area will include Peter Rabbit’s Secret Treehouse, Mrs. Tiggy-Winkle’s Kitchen and Lily Bobtail Nature Discovery.

“We wanted to bring Peter Rabbit to life for children who love watching the animated series,” said Thomas Merrington, VP of brand and creative at Silvergate Media.

“The beautiful countryside setting, coupled with their focus on wholesome active play makes Willows the perfect place to do this. 2016 marks 150 years of Beatrix Potter and this is a fabulous way to ensure her most famous creation, Peter Rabbit will be enjoyed for generations to come.”

In addition to the expansion, Willows will be re-theming its existing adventure play facilities to incorporate Peter Rabbit, as well as a new restaurant and daily meet and greet sessions with Peter Rabbit and Lily Bobtail.

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San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
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Get Attractions Management digital magazine FREE
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NEWS
World-first Peter Rabbit attraction coming to UK
POSTED 07 Oct 2015 . BY Tom Anstey
Peter Rabbit Adventure Playground will be based on the animated CBeebies iteration of the character Credit: Willows Activity Farm
Beatrix Potter’s classic children’s character Peter Rabbit is getting his own adventure play area after Willows Activity Farm in Hertfordshire, UK, announced plans for a £1m (US$1.5m, €1.3m) expansion of its site.

Peter Rabbit Adventure Playground will be based on the modern animated CBeebies iteration of the character, which originally appeared in 1902, with an opening date set for 2 April.

Designed by Finland-based themed activity attractions designer and developer Lappset Creative, in partnership with Silvergate Media, the world first Peter Rabbit adventure play area will include Peter Rabbit’s Secret Treehouse, Mrs. Tiggy-Winkle’s Kitchen and Lily Bobtail Nature Discovery.

“We wanted to bring Peter Rabbit to life for children who love watching the animated series,” said Thomas Merrington, VP of brand and creative at Silvergate Media.

“The beautiful countryside setting, coupled with their focus on wholesome active play makes Willows the perfect place to do this. 2016 marks 150 years of Beatrix Potter and this is a fabulous way to ensure her most famous creation, Peter Rabbit will be enjoyed for generations to come.”

In addition to the expansion, Willows will be re-theming its existing adventure play facilities to incorporate Peter Rabbit, as well as a new restaurant and daily meet and greet sessions with Peter Rabbit and Lily Bobtail.

MORE NEWS
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
+ More news   
 
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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ABOUT LEISURE MEDIA
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