Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed. I've already subscribed.
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Wolfgang Buttress' Hive pavilion creates buzz in London's Kew Gardens
POSTED 16 Jun 2016 . BY Kim Megson
The Hive will open to the public this weekend in London's world famous Kew Gardens Credit: Jeff Eden, RBG Kew
Wolfgang Buttress’ multi-sensory celebration of bees will open to the public this Saturday (18 June) in London’s Kew Gardens.

The Hive is a pavilion inspired by scientific research into the health of bees and their role in pollinating crops essential to human survival.

The 17m (55.7ft) high, 40 tonne aluminium structure takes visitors on an experiential journey through the life of a bee colony, from an outside meadow into the hive itself, while orchestral buzzes fill the air. Meanwhile, more than 1,000 LED lights change in intensity to relay information triggered by vibration sensors in a real bee hive.

The pavilion was one of the most popular attractions at the six-month long 2015 Milan Expo, where it represented the UK. The Hive’s 169,300 individual components were carefully dismantled after the event for it to be rebuilt on home soil by contractor Stage One.

Architects BDP and engineers Simmonds Studio were also involved in the journey to bring The Hive to Kew.

Speaking in January, Lord Gardiner of Kimble, a spokesperson for the UK’s Department for Environment, Food and Rural Affairs said: “Pollinators like bees and other insects are integral to our natural environment, and play a vital role in our food industry.

“The Hive is an extraordinary structure, which symbolises how the UK champions the protection of bees and nature. I am delighted to see it make a return to the UK at Kew, where it will continue to amaze the public and raise awareness of how vital pollination is.”
The Hive is the creation of designer Wolfgang Buttress Credit: Jeff Eden, RBG Kew
The Hive is expected to be a popular new London attraction this summer Credit: Jeff Eden, RBG Kew
The pavilion features over 1,000 LED lights which change in intensity Credit: Jeff Eden, RBG Kew
Visitors to the Hive learn about the lifecycle of bees Credit: Jeff Eden, RBG Kew
Buttress' creation created quite a stir at the 2015 Milan Expo, where it was one of the most popular attractions Credit: Jeff Eden, RBG Kew
RELATED STORIES
  The Hive to celebrate the life of bees at new Kew Gardens home


The Hive – Wolfgang Buttress’ award-winning multi-sensory pavilion – is to be given a new home within London’s Kew Gardens.
  UK pavilion The Hive wins gold at Milan Expo awards


One of the top architecture prizes at the 2015 Milan Expo has been awarded to the Hive; the UK pavilion created by artist Wolfgang Buttress, engineers Simmonds Studio and architects BDP.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
+ More jobs  

COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Wolfgang Buttress' Hive pavilion creates buzz in London's Kew Gardens
POSTED 16 Jun 2016 . BY Kim Megson
The Hive will open to the public this weekend in London's world famous Kew Gardens Credit: Jeff Eden, RBG Kew
Wolfgang Buttress’ multi-sensory celebration of bees will open to the public this Saturday (18 June) in London’s Kew Gardens.

The Hive is a pavilion inspired by scientific research into the health of bees and their role in pollinating crops essential to human survival.

The 17m (55.7ft) high, 40 tonne aluminium structure takes visitors on an experiential journey through the life of a bee colony, from an outside meadow into the hive itself, while orchestral buzzes fill the air. Meanwhile, more than 1,000 LED lights change in intensity to relay information triggered by vibration sensors in a real bee hive.

The pavilion was one of the most popular attractions at the six-month long 2015 Milan Expo, where it represented the UK. The Hive’s 169,300 individual components were carefully dismantled after the event for it to be rebuilt on home soil by contractor Stage One.

Architects BDP and engineers Simmonds Studio were also involved in the journey to bring The Hive to Kew.

Speaking in January, Lord Gardiner of Kimble, a spokesperson for the UK’s Department for Environment, Food and Rural Affairs said: “Pollinators like bees and other insects are integral to our natural environment, and play a vital role in our food industry.

“The Hive is an extraordinary structure, which symbolises how the UK champions the protection of bees and nature. I am delighted to see it make a return to the UK at Kew, where it will continue to amaze the public and raise awareness of how vital pollination is.”
The Hive is the creation of designer Wolfgang Buttress Credit: Jeff Eden, RBG Kew
The Hive is expected to be a popular new London attraction this summer Credit: Jeff Eden, RBG Kew
The pavilion features over 1,000 LED lights which change in intensity Credit: Jeff Eden, RBG Kew
Visitors to the Hive learn about the lifecycle of bees Credit: Jeff Eden, RBG Kew
Buttress' creation created quite a stir at the 2015 Milan Expo, where it was one of the most popular attractions Credit: Jeff Eden, RBG Kew
RELATED STORIES
The Hive to celebrate the life of bees at new Kew Gardens home


The Hive – Wolfgang Buttress’ award-winning multi-sensory pavilion – is to be given a new home within London’s Kew Gardens.
UK pavilion The Hive wins gold at Milan Expo awards


One of the top architecture prizes at the 2015 Milan Expo has been awarded to the Hive; the UK pavilion created by artist Wolfgang Buttress, engineers Simmonds Studio and architects BDP.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
+ More news   
 
COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS