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Will parkour make the jump into gyms through new fitness classes?
POSTED 15 Sep 2014 . BY Jak Phillips
Parkour has expanded from its underground roots to feature in James Bond films and Madonna videos as part of its ascent towards mainstream popularity
Coaching company Parkour Generations (PG) is hoping to give a leg-up to the increasingly popular parkour training discipline by launching its new MOV’ concept, a group exercise fitness programme designed for health clubs and leisure venues.

MOV’ is based on the practice of parkour – which has expanded substantially since its original development in France in the late 1980s – and has been designed by PG to bring the excitement and spontaneity of parkour into health clubs and expose it to a wider audience.

Parkour has been growing in popularity across the UK and activity pioneer Sébastien Foucan recently extolled its virtues at ukactive’s Flame Conference, noting there is still much that gyms and health clubs can learn from the discipline.

The new functional training programme – comprised of five different modules – has been designed to encourage people to step out of their comfort zone using the fundamentals of movement, in an accessible environment. The programme encompasses jumping, climbing, running, vaulting and balancing, which its developers say leads to greater fitness levels and muscle strength, as well as greater confidence.

“Parkour is an art of movement, a holistic training discipline that allows for free movement through and over terrain,” said Dan Edwardes, co-founder of PG.

“Responding to the speed of its growth and popularity, we have designed MOV’, with differing modules, so that there will be a programme to fit each operators needs or individuals goals or fitness abilities.”

The programme will be officially launched at Leisure Industry Week, with PG occupying stand H684 at the NEC in Birmingham from 30 September to 2 October 2014.
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Montana Heritage Center opens with immersive exhibits and US$107 million investment
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NEWS
Will parkour make the jump into gyms through new fitness classes?
POSTED 15 Sep 2014 . BY Jak Phillips
Parkour has expanded from its underground roots to feature in James Bond films and Madonna videos as part of its ascent towards mainstream popularity
Coaching company Parkour Generations (PG) is hoping to give a leg-up to the increasingly popular parkour training discipline by launching its new MOV’ concept, a group exercise fitness programme designed for health clubs and leisure venues.

MOV’ is based on the practice of parkour – which has expanded substantially since its original development in France in the late 1980s – and has been designed by PG to bring the excitement and spontaneity of parkour into health clubs and expose it to a wider audience.

Parkour has been growing in popularity across the UK and activity pioneer Sébastien Foucan recently extolled its virtues at ukactive’s Flame Conference, noting there is still much that gyms and health clubs can learn from the discipline.

The new functional training programme – comprised of five different modules – has been designed to encourage people to step out of their comfort zone using the fundamentals of movement, in an accessible environment. The programme encompasses jumping, climbing, running, vaulting and balancing, which its developers say leads to greater fitness levels and muscle strength, as well as greater confidence.

“Parkour is an art of movement, a holistic training discipline that allows for free movement through and over terrain,” said Dan Edwardes, co-founder of PG.

“Responding to the speed of its growth and popularity, we have designed MOV’, with differing modules, so that there will be a programme to fit each operators needs or individuals goals or fitness abilities.”

The programme will be officially launched at Leisure Industry Week, with PG occupying stand H684 at the NEC in Birmingham from 30 September to 2 October 2014.
RELATED STORIES
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
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COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


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©Cybertrek 2026

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