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NEWS
Warwickshire CCC to hand out 1,000 free cricket bats to youngsters
POSTED 15 Jun 2016 . BY Matthew Campelli
Warwickshire's Ian Bell (left) poses with a plastic bat
A thousand youngsters across Birmingham and Warwickshire will receive a free cricket bat as a way to encourage more children into the sport.

Warwickshire County Cricket Club has partnered with Birmingham City Council’s health and wellbeing team, as well as Selco Builders Warehouse, to deliver the plastic bats to local schools, youth clubs and community initiatives.

Children will also be invited to attend free cricket coaching on Friday evenings, where they will also be eligible to take home a bat. In addition, bats will be distributed through the Edgbaston Foundation, which provides support for community projects across the region.

Neil Snowball, Warwickshire chief executive, said the club was “aiming to make the game more accessible to youngsters” and playing with a plastic bat and tennis ball broke down some of the barriers.

“The giveaway is part of a wider initiative to get people of all ages playing the game this summer,” he added.

Birmingham City Council deputy leader Ian Ward said: “This is a great way to get young people across Birmingham into cricket and maybe we’ll encourage a future Warwickshire or even England player to take up the game.”
RELATED STORIES
  ECB cuts grassroots and county funding


England and Wales Cricket Board (ECB) funding for grassroots cricket and First Class Counties has been slashed in favour of increasing financial backing for the England Teams.
  Edgbaston to host religious cricket series


Organisers at Edgbaston Cricket Ground are attempting create an environment of religious tolerance and unity by hosting a triangular competition of teams representing three faiths.
  ECB cuts number of county cricket fixtures


The England and Wales Cricket Board (ECB) has made a number of changes to the domestic calendar resulting in fewer County Championship matches.
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Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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23-26 Aug 2026

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NEWS
Warwickshire CCC to hand out 1,000 free cricket bats to youngsters
POSTED 15 Jun 2016 . BY Matthew Campelli
Warwickshire's Ian Bell (left) poses with a plastic bat
A thousand youngsters across Birmingham and Warwickshire will receive a free cricket bat as a way to encourage more children into the sport.

Warwickshire County Cricket Club has partnered with Birmingham City Council’s health and wellbeing team, as well as Selco Builders Warehouse, to deliver the plastic bats to local schools, youth clubs and community initiatives.

Children will also be invited to attend free cricket coaching on Friday evenings, where they will also be eligible to take home a bat. In addition, bats will be distributed through the Edgbaston Foundation, which provides support for community projects across the region.

Neil Snowball, Warwickshire chief executive, said the club was “aiming to make the game more accessible to youngsters” and playing with a plastic bat and tennis ball broke down some of the barriers.

“The giveaway is part of a wider initiative to get people of all ages playing the game this summer,” he added.

Birmingham City Council deputy leader Ian Ward said: “This is a great way to get young people across Birmingham into cricket and maybe we’ll encourage a future Warwickshire or even England player to take up the game.”
RELATED STORIES
ECB cuts grassroots and county funding


England and Wales Cricket Board (ECB) funding for grassroots cricket and First Class Counties has been slashed in favour of increasing financial backing for the England Teams.
Edgbaston to host religious cricket series


Organisers at Edgbaston Cricket Ground are attempting create an environment of religious tolerance and unity by hosting a triangular competition of teams representing three faiths.
ECB cuts number of county cricket fixtures


The England and Wales Cricket Board (ECB) has made a number of changes to the domestic calendar resulting in fewer County Championship matches.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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