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Warwick Castle to launch Merlin attraction
POSTED 04 Feb 2011 . BY Pete Hayman
Merlin: The Dragon Tower is to open at Warwick Castle in April
Warwick Castle has announced that a new attraction inspired by the BBC television show, Merlin, is to launch in April.

The Merlin Entertainments Group-operated castle is working in partnership with show creators and executive producers Johnny Capps and Julian Murphy from Shine TV and FreemantleMedia Enterprises (FME) to create the themed experience.

Merlin: The Dragon Tower is to be the first attraction to be inspired by the drama and will feature a magical mirror at the heart of the space to allow visitors to interact with The Great Dragon.

Warwick Castle general manager Tim Harrison-Jones said: "This will be an exceptional visitor attraction, completely in keeping with our reputation as Britain's ultimate castle and designed to wow visitors young and old.

"We are the first attraction globally to have the rights to use the Merlin brand and it will be perfectly executed."

FME vice president of brand licensing and retail Pindy O'Brien added: "We're delighted to be working with Warwick Castle to give fans a whole new way to engage with Merlin off screen."

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NEWS
Warwick Castle to launch Merlin attraction
POSTED 04 Feb 2011 . BY Pete Hayman
Merlin: The Dragon Tower is to open at Warwick Castle in April
Warwick Castle has announced that a new attraction inspired by the BBC television show, Merlin, is to launch in April.

The Merlin Entertainments Group-operated castle is working in partnership with show creators and executive producers Johnny Capps and Julian Murphy from Shine TV and FreemantleMedia Enterprises (FME) to create the themed experience.

Merlin: The Dragon Tower is to be the first attraction to be inspired by the drama and will feature a magical mirror at the heart of the space to allow visitors to interact with The Great Dragon.

Warwick Castle general manager Tim Harrison-Jones said: "This will be an exceptional visitor attraction, completely in keeping with our reputation as Britain's ultimate castle and designed to wow visitors young and old.

"We are the first attraction globally to have the rights to use the Merlin brand and it will be perfectly executed."

FME vice president of brand licensing and retail Pindy O'Brien added: "We're delighted to be working with Warwick Castle to give fans a whole new way to engage with Merlin off screen."

MORE NEWS
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
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COMPANY PROFILES
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
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