The founders of the Wake the Tiger attraction in Bristol, UK and the Boomtown music festival have announced plans to open ‘Europe’s largest immersive art experience’ at Westfield London.

The new Wake the Tiger experience will be housed in an 80,000 square foot space, and is set to open in 2026.

According to the Wake the Tiger team, the new West London venue will build on the ‘surreal, story-rich universe of Meridia, offering visitors a deeply interactive journey through a parallel world designed to inspire, provoke, and delight’.

Billed as Wake the Tiger’s most ambitious project to date, the venture will transform one of Westfield London’s major anchor spaces into an ‘expansive, interconnected world of imagination, transformation, and otherworldly art.’

Dubbed ‘the world’s first amazement park’ Wake the Tiger was created by the team behind Boomtown music festival. It launched in a former warehouse in Bristol, UK in July 2022, featuring 27 different spaces, including ice chambers, secret passageways, underwater worlds, mechanical chambers and psychedelic forests. Since its launch, it has welcomed more than 500,000 visitors.

Created by more than 100 installation artists, robotic experts, costume-makers, architects, videographers and prop-makers, Wake the Tiger is part of a growing trend for immersive art experiences.

“When we conceptualised Wake the Tiger we knew we were taking a risk to create something unique, utilising decades of experience and working with hundreds of creatives at the cutting edge of storytelling,” said Graham MacVoy, co-founder and CEO of Wake the Tiger. “It’s been phenomenally successful with over 500,000 visitors since opening and now is the time to bring Wake the Tiger to the capital.”

To express interest or request the investment pack, potential backers can contact Lucy Jarjoura, Wake the Tiger’s chief commercial officer.