Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Away Spa set inside historic bank vault to debut at design-led W Amsterdam
POSTED 29 Jun 2016 . BY Jane Kitchen
The spa is set inside several historic bank vaults, which have been converted into treatment rooms, swimming pools, saunas, a whirlpool area and an auditorium
The W Amsterdam, which opened last October, is set to debut a new Away Spa in August, set inside an old bank vault.

The 300sq m (3,229sq ft) spa is the second spa to debut the refreshed Away concept, Amanda Roman Al-Masri, global director of spa development and operations for W's parent company, Starwood told Spa Opportunities.

"It's a spectacular spa," said Al-Masri.

The spa was conceived by 4SeasonsSpa and designed by architects Baranowitz + Kronenberg, and includes a cold pool, whirlpool, sauna, steamroom and wet area, including a 25m (82 ft) outdoor whirlpool with views of the Royal Palace and historic city.

The spa is set inside several historic bank vaults, which have been converted into treatment rooms, swimming pools, saunas, a whirlpool area and an auditorium. The largest safe has two floors and houses the swimming pool and auditorium.

Housed between two iconic properties – the ‘Exchange,’ the former telephone exchange building, and the ‘Bank, originally the KAS Bank, the 238-bedroom W Amsterdam was designed by Office WINHOV, who were responsible for the structural design of the buildings, along with BK Architects, who created the interiors, including the spa.

The Bank building, opened in late 2015, also houses 66 bedrooms and X Bank, an “immersive, creative incubator concept space that connects local design, fashion and music talents.”

BK Architects worked with local designers to bring the flavour of Amsterdam to life in the bedrooms, with details such as hand-woven bedspreads designed by Bertjan Pot that depict stories of Dutch culture, to curtains printed with classic Amsterdam canal houses and shower cabins inspired by traditional Dutch phone booths.

Embracing the history of the building, the W Lounge features 5km of copper pipes, paying tribute to the telephone wires and electricity lines of the Telephone Exchange.
The 300sq m (3,229sq ft) spa was conceived by 4SeasonsSpa and designed by architects Baranowitz + Kronenberg
The spa includes a cold pool, whirlpool, sauna, steam room and wet area
The largest safe has two floors and houses the swimming pool and auditorium
RELATED STORIES
  BK Architects and Office WINHOV collaborate on W Amsterdam


Starwood Hotels & Resorts’ first Dutch property, W Amsterdam, is due to unveil a series of gastronomic experiences and some accommodation before the full hotel’s debut in December, designed by Office WINHOV and BK Architects.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
+ More jobs  

COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Away Spa set inside historic bank vault to debut at design-led W Amsterdam
POSTED 29 Jun 2016 . BY Jane Kitchen
The spa is set inside several historic bank vaults, which have been converted into treatment rooms, swimming pools, saunas, a whirlpool area and an auditorium
The W Amsterdam, which opened last October, is set to debut a new Away Spa in August, set inside an old bank vault.

The 300sq m (3,229sq ft) spa is the second spa to debut the refreshed Away concept, Amanda Roman Al-Masri, global director of spa development and operations for W's parent company, Starwood told Spa Opportunities.

"It's a spectacular spa," said Al-Masri.

The spa was conceived by 4SeasonsSpa and designed by architects Baranowitz + Kronenberg, and includes a cold pool, whirlpool, sauna, steamroom and wet area, including a 25m (82 ft) outdoor whirlpool with views of the Royal Palace and historic city.

The spa is set inside several historic bank vaults, which have been converted into treatment rooms, swimming pools, saunas, a whirlpool area and an auditorium. The largest safe has two floors and houses the swimming pool and auditorium.

Housed between two iconic properties – the ‘Exchange,’ the former telephone exchange building, and the ‘Bank, originally the KAS Bank, the 238-bedroom W Amsterdam was designed by Office WINHOV, who were responsible for the structural design of the buildings, along with BK Architects, who created the interiors, including the spa.

The Bank building, opened in late 2015, also houses 66 bedrooms and X Bank, an “immersive, creative incubator concept space that connects local design, fashion and music talents.”

BK Architects worked with local designers to bring the flavour of Amsterdam to life in the bedrooms, with details such as hand-woven bedspreads designed by Bertjan Pot that depict stories of Dutch culture, to curtains printed with classic Amsterdam canal houses and shower cabins inspired by traditional Dutch phone booths.

Embracing the history of the building, the W Lounge features 5km of copper pipes, paying tribute to the telephone wires and electricity lines of the Telephone Exchange.
The 300sq m (3,229sq ft) spa was conceived by 4SeasonsSpa and designed by architects Baranowitz + Kronenberg
The spa includes a cold pool, whirlpool, sauna, steam room and wet area
The largest safe has two floors and houses the swimming pool and auditorium
RELATED STORIES
BK Architects and Office WINHOV collaborate on W Amsterdam


Starwood Hotels & Resorts’ first Dutch property, W Amsterdam, is due to unveil a series of gastronomic experiences and some accommodation before the full hotel’s debut in December, designed by Office WINHOV and BK Architects.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS