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NEWS
Away Spa set inside historic bank vault to debut at design-led W Amsterdam
POSTED 29 Jun 2016 . BY Jane Kitchen
The spa is set inside several historic bank vaults, which have been converted into treatment rooms, swimming pools, saunas, a whirlpool area and an auditorium
The W Amsterdam, which opened last October, is set to debut a new Away Spa in August, set inside an old bank vault.

The 300sq m (3,229sq ft) spa is the second spa to debut the refreshed Away concept, Amanda Roman Al-Masri, global director of spa development and operations for W's parent company, Starwood told Spa Opportunities.

"It's a spectacular spa," said Al-Masri.

The spa was conceived by 4SeasonsSpa and designed by architects Baranowitz + Kronenberg, and includes a cold pool, whirlpool, sauna, steamroom and wet area, including a 25m (82 ft) outdoor whirlpool with views of the Royal Palace and historic city.

The spa is set inside several historic bank vaults, which have been converted into treatment rooms, swimming pools, saunas, a whirlpool area and an auditorium. The largest safe has two floors and houses the swimming pool and auditorium.

Housed between two iconic properties – the ‘Exchange,’ the former telephone exchange building, and the ‘Bank, originally the KAS Bank, the 238-bedroom W Amsterdam was designed by Office WINHOV, who were responsible for the structural design of the buildings, along with BK Architects, who created the interiors, including the spa.

The Bank building, opened in late 2015, also houses 66 bedrooms and X Bank, an “immersive, creative incubator concept space that connects local design, fashion and music talents.”

BK Architects worked with local designers to bring the flavour of Amsterdam to life in the bedrooms, with details such as hand-woven bedspreads designed by Bertjan Pot that depict stories of Dutch culture, to curtains printed with classic Amsterdam canal houses and shower cabins inspired by traditional Dutch phone booths.

Embracing the history of the building, the W Lounge features 5km of copper pipes, paying tribute to the telephone wires and electricity lines of the Telephone Exchange.
The 300sq m (3,229sq ft) spa was conceived by 4SeasonsSpa and designed by architects Baranowitz + Kronenberg
The spa includes a cold pool, whirlpool, sauna, steam room and wet area
The largest safe has two floors and houses the swimming pool and auditorium
RELATED STORIES
  BK Architects and Office WINHOV collaborate on W Amsterdam


Starwood Hotels & Resorts’ first Dutch property, W Amsterdam, is due to unveil a series of gastronomic experiences and some accommodation before the full hotel’s debut in December, designed by Office WINHOV and BK Architects.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   

COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
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NEWS
Away Spa set inside historic bank vault to debut at design-led W Amsterdam
POSTED 29 Jun 2016 . BY Jane Kitchen
The spa is set inside several historic bank vaults, which have been converted into treatment rooms, swimming pools, saunas, a whirlpool area and an auditorium
The W Amsterdam, which opened last October, is set to debut a new Away Spa in August, set inside an old bank vault.

The 300sq m (3,229sq ft) spa is the second spa to debut the refreshed Away concept, Amanda Roman Al-Masri, global director of spa development and operations for W's parent company, Starwood told Spa Opportunities.

"It's a spectacular spa," said Al-Masri.

The spa was conceived by 4SeasonsSpa and designed by architects Baranowitz + Kronenberg, and includes a cold pool, whirlpool, sauna, steamroom and wet area, including a 25m (82 ft) outdoor whirlpool with views of the Royal Palace and historic city.

The spa is set inside several historic bank vaults, which have been converted into treatment rooms, swimming pools, saunas, a whirlpool area and an auditorium. The largest safe has two floors and houses the swimming pool and auditorium.

Housed between two iconic properties – the ‘Exchange,’ the former telephone exchange building, and the ‘Bank, originally the KAS Bank, the 238-bedroom W Amsterdam was designed by Office WINHOV, who were responsible for the structural design of the buildings, along with BK Architects, who created the interiors, including the spa.

The Bank building, opened in late 2015, also houses 66 bedrooms and X Bank, an “immersive, creative incubator concept space that connects local design, fashion and music talents.”

BK Architects worked with local designers to bring the flavour of Amsterdam to life in the bedrooms, with details such as hand-woven bedspreads designed by Bertjan Pot that depict stories of Dutch culture, to curtains printed with classic Amsterdam canal houses and shower cabins inspired by traditional Dutch phone booths.

Embracing the history of the building, the W Lounge features 5km of copper pipes, paying tribute to the telephone wires and electricity lines of the Telephone Exchange.
The 300sq m (3,229sq ft) spa was conceived by 4SeasonsSpa and designed by architects Baranowitz + Kronenberg
The spa includes a cold pool, whirlpool, sauna, steam room and wet area
The largest safe has two floors and houses the swimming pool and auditorium
RELATED STORIES
BK Architects and Office WINHOV collaborate on W Amsterdam


Starwood Hotels & Resorts’ first Dutch property, W Amsterdam, is due to unveil a series of gastronomic experiences and some accommodation before the full hotel’s debut in December, designed by Office WINHOV and BK Architects.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
+ More news   
 
COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS