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Attractions Review 2017: October
POSTED 29 Dec 2017 . BY Tom Anstey
Digital Vegetables, an interactive installation in Tokyo, Japan, was created by Party
In a year of ups, downs, loops and scoops, Attractions Management looks back at some of the biggest stories to hit the headlines, giving possible indicators of what’s still to come in the year ahead.

Musical vegetables managed to hit the headlines in October, with an incredibly unique installation in Tokyo. Entering the fourth quarter, a major project in the heart of New York was announced by Parques Reunidos and an industry veteran took the helm at Universal’s multi-billion dollar theme park project in China.

Carrots as trumpets

A brightly lit, rainbow-coloured greenhouse popped up in downtown Tokyo, Japan, during October, inviting guests to step inside and interact with the sights and sounds created by its vegetable inhabitants.

Japanese creative studio Party, which is headed up by Naoko Ito, created the Digital Vegetables installation to run over a three-week period.

Inside the greenhouse, which was covered in LED lights, visitors were invited to “Touch Design. Bathe in Design”, meaning that touching certain vegetables would trigger a particular lighting sequence or a specific series of sounds.

Sound designer Rei Kunimoto created the sounds, rubbing or eating different vegetables and recording the outcome to create a vegetable medley. He then mixed those effects with musical instruments to create his own soundscape.

“Tomatoes are the violin, carrots are the trumpets, cabbages are the oboe, mini radishes are the flute, sweet potatoes are the piano, eggplants are the harp, and pumpkins are the clarinet,” he said.

Veteran leadership

Former Ocean Park CEO Tom Mehrmann will play a lead role in the development of the CN¥50bn (US$7.4bn, €6.65bn, £6bn) Universal Beijing, after being named president and general manager of the upcoming theme park and resort in October.

Mehrmann, who has held senior roles across the attractions industry, led Ocean Park’s HK$5.5bn (US$709m, €672m, £568m) master redevelopment plan during his 13-year stint also increasing attendance from less than three million visitors to more than 7.8 million by 2014/2015.

Due to open in 2020, Universal Beijing will include in its first phase the theme park, the world’s first Universal-themed resort hotel and a retail entertainment complex – all to be completed within five years. A second stage of development in 2021 will include a second theme park, a waterpark and five more resort hotels.

Entertainment City

Parques Reunidos announced a collaboration with film studio Lionsgate, revealing plans to bring new attraction to the heart of New York City.

Coming to Times Square, Lionsgate Entertainment City will feature a variety of Lionsgate IPs when it opens in 2019.

The centre’s attractions will be complemented by branded retail and dining establishments along with the first Lionsgate Studio Store. Rooms for private events and special programming are also part of the development.

According to Parques Reunidos, the Times Square attraction will be the first of a number of Lionsgate-branded indoor entertainment centres that the two companies are planning “for high traffic urban areas in major US and European cities”.

Check back with Attractions Management tomorrow for November's highlights
Mehrmann helped to increase attendance at Ocean Park from less than three million visitors to more than 7.8 million
Lionsgate Entertainment City will sit at the heart of Times Square in New York
RELATED STORIES
  Vegetables given a voice inside Tokyo's interactive greenhouse


A brightly lit, rainbow-coloured greenhouse has popped up in downtown Tokyo, Japan, inviting guests to step inside and interact with the sights and sounds created by its vegetable inhabitants.
  Tom Mehrmann joins Universal as president and general manager of Beijing resort


Former Ocean Park CEO Tom Mehrmann will play a lead role in the development of the CN¥50bn (US$7.4bn, €6.65bn, £6bn) Universal Beijing, after being named president and general manager for the upcoming theme park and resort.
  Lionsgate and Parques Reunidos plan Times Square attraction


Lionsgate and Parques Reunidos are bringing a new attraction to the heart of New York City, with plans to launch a branded Lionsgate entertainment centre in Times Square.
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NEWS
Attractions Review 2017: October
POSTED 29 Dec 2017 . BY Tom Anstey
Digital Vegetables, an interactive installation in Tokyo, Japan, was created by Party
In a year of ups, downs, loops and scoops, Attractions Management looks back at some of the biggest stories to hit the headlines, giving possible indicators of what’s still to come in the year ahead.

Musical vegetables managed to hit the headlines in October, with an incredibly unique installation in Tokyo. Entering the fourth quarter, a major project in the heart of New York was announced by Parques Reunidos and an industry veteran took the helm at Universal’s multi-billion dollar theme park project in China.

Carrots as trumpets

A brightly lit, rainbow-coloured greenhouse popped up in downtown Tokyo, Japan, during October, inviting guests to step inside and interact with the sights and sounds created by its vegetable inhabitants.

Japanese creative studio Party, which is headed up by Naoko Ito, created the Digital Vegetables installation to run over a three-week period.

Inside the greenhouse, which was covered in LED lights, visitors were invited to “Touch Design. Bathe in Design”, meaning that touching certain vegetables would trigger a particular lighting sequence or a specific series of sounds.

Sound designer Rei Kunimoto created the sounds, rubbing or eating different vegetables and recording the outcome to create a vegetable medley. He then mixed those effects with musical instruments to create his own soundscape.

“Tomatoes are the violin, carrots are the trumpets, cabbages are the oboe, mini radishes are the flute, sweet potatoes are the piano, eggplants are the harp, and pumpkins are the clarinet,” he said.

Veteran leadership

Former Ocean Park CEO Tom Mehrmann will play a lead role in the development of the CN¥50bn (US$7.4bn, €6.65bn, £6bn) Universal Beijing, after being named president and general manager of the upcoming theme park and resort in October.

Mehrmann, who has held senior roles across the attractions industry, led Ocean Park’s HK$5.5bn (US$709m, €672m, £568m) master redevelopment plan during his 13-year stint also increasing attendance from less than three million visitors to more than 7.8 million by 2014/2015.

Due to open in 2020, Universal Beijing will include in its first phase the theme park, the world’s first Universal-themed resort hotel and a retail entertainment complex – all to be completed within five years. A second stage of development in 2021 will include a second theme park, a waterpark and five more resort hotels.

Entertainment City

Parques Reunidos announced a collaboration with film studio Lionsgate, revealing plans to bring new attraction to the heart of New York City.

Coming to Times Square, Lionsgate Entertainment City will feature a variety of Lionsgate IPs when it opens in 2019.

The centre’s attractions will be complemented by branded retail and dining establishments along with the first Lionsgate Studio Store. Rooms for private events and special programming are also part of the development.

According to Parques Reunidos, the Times Square attraction will be the first of a number of Lionsgate-branded indoor entertainment centres that the two companies are planning “for high traffic urban areas in major US and European cities”.

Check back with Attractions Management tomorrow for November's highlights
Mehrmann helped to increase attendance at Ocean Park from less than three million visitors to more than 7.8 million
Lionsgate Entertainment City will sit at the heart of Times Square in New York
RELATED STORIES
Vegetables given a voice inside Tokyo's interactive greenhouse


A brightly lit, rainbow-coloured greenhouse has popped up in downtown Tokyo, Japan, inviting guests to step inside and interact with the sights and sounds created by its vegetable inhabitants.
Tom Mehrmann joins Universal as president and general manager of Beijing resort


Former Ocean Park CEO Tom Mehrmann will play a lead role in the development of the CN¥50bn (US$7.4bn, €6.65bn, £6bn) Universal Beijing, after being named president and general manager for the upcoming theme park and resort.
Lionsgate and Parques Reunidos plan Times Square attraction


Lionsgate and Parques Reunidos are bringing a new attraction to the heart of New York City, with plans to launch a branded Lionsgate entertainment centre in Times Square.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
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