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NEWS
Visitor attraction popularity increases by 3 per cent
POSTED 16 Oct 2008 . BY Caroline Wilkinson
The top visitor attractions for 2007 have been announced by VisitBritain and reveal a 3 per cent growth compared to 2006.

According to the 2007 Visitor Attractions survey visitor and heritage centres have experienced the biggest increase, with a 12 per cent growth in popularity. Also, despite an above average rain fall this summer, the outdoor attraction sector has boomed; country parks, farms and wildlife attractions all experienced an increase between 4 per cent and 8 per cent.

Regionally, the East of England reported the highest visitor increase of 9 per cent with River Lea Country Park accumulating 4.5 million free visits, an increase of 29 per cent on 2006. Similarly, Woburn Safari Park was the region's most visited paid for attraction in 2007.

Visits to London attractions increased by 5 per cent and the British Museum retained its position as the most visited free attraction with 5.4 million visits, an 11 per cent increase. This makes it the third most visited free attraction after Xscape Milton Keynes in the South East (6.7 million visitors) and Blackpool Pleasure Beach (5.5 million visitors).

The Tower of London is shown to be the most popular paid for attraction with over two million visits, followed by St Paul's Cathedral (1.6 million visitors) and Pleasure Beach in Great Yarmouth (1.4 million visitors).

VisitBritain chief executive Tom Wright, said: "This research demonstrates the demand for all types of attractions in England, and that consumers are getting less likely to swayed by the influence of the weather.

"Current campaigns are encouraging even more visitors to enjoy our attractions in these challenging times."

MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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NEWS
Visitor attraction popularity increases by 3 per cent
POSTED 16 Oct 2008 . BY Caroline Wilkinson
The top visitor attractions for 2007 have been announced by VisitBritain and reveal a 3 per cent growth compared to 2006.

According to the 2007 Visitor Attractions survey visitor and heritage centres have experienced the biggest increase, with a 12 per cent growth in popularity. Also, despite an above average rain fall this summer, the outdoor attraction sector has boomed; country parks, farms and wildlife attractions all experienced an increase between 4 per cent and 8 per cent.

Regionally, the East of England reported the highest visitor increase of 9 per cent with River Lea Country Park accumulating 4.5 million free visits, an increase of 29 per cent on 2006. Similarly, Woburn Safari Park was the region's most visited paid for attraction in 2007.

Visits to London attractions increased by 5 per cent and the British Museum retained its position as the most visited free attraction with 5.4 million visits, an 11 per cent increase. This makes it the third most visited free attraction after Xscape Milton Keynes in the South East (6.7 million visitors) and Blackpool Pleasure Beach (5.5 million visitors).

The Tower of London is shown to be the most popular paid for attraction with over two million visits, followed by St Paul's Cathedral (1.6 million visitors) and Pleasure Beach in Great Yarmouth (1.4 million visitors).

VisitBritain chief executive Tom Wright, said: "This research demonstrates the demand for all types of attractions in England, and that consumers are getting less likely to swayed by the influence of the weather.

"Current campaigns are encouraging even more visitors to enjoy our attractions in these challenging times."

MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
+ More news   
 
COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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