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NEWS
Record numbers of people explore Britain outside of London
POSTED 20 Jan 2017 . BY Tom Anstey
Tourists have been venturing outside of London in record numbers Credit: Shutterstock.com
New statistics from VisitBritain show that in the first nine months of 2016, a record number of tourists visited locations outside of London, with 12.2 million people visiting the regions around Britain.

A 4 per cent increase year-on-year in terms of visitors, spend by international visitors also rose to £5.9bn – an increase of 2 per cent.

For English regions outside of London, 4.9 million people visited from overseas, up 3 per cent on 2015’s figures.

The top two markets for visits to the English regions from January to September, outside of London, were Germany and France. Looking at longer haul markets, visits from the US to the regions were up 5 per cent to 903,000 and Canada up 15 per cent to 280,000.

In Wales, inbound visits increased 12 per cent, with 856,000 overseas visitors spending a record £367m – a 9 per cent increase.

For Scotland, overseas visitors spent £1.6bn during the period – a rise of 12 per cent. Visits also grew 4 per cent to 2.2 million, the strongest year to date since 2007.

VisitBritain’s latest inbound tourism forecast predicts further growth in 2017 with 38.1 million visits, up 4 per cent on 2016 which is likely to see about 36.7 million visits by year end overall.

“This country has so much to offer tourists from both home and abroad and we want to make it even easier for visitors to experience our world-class sights and attractions,” said tourism minister, Tracey Crouch.

“Our Tourism Action Plan and £40m Discover England Fund is helping to grow tourism to ensure that the benefits of this important industry are felt right across the country.”

RELATED STORIES
  New chairs appointed for British Tourist Authority and VisitEngland


Former Virgin Atlantic CEO Steve Ridgway and Shearings Leisure Group CEO Denis Wormwell have been placed at the head of Britain's tourism bodies, with Ridgway being named new VisitBritain and VisitEngland chair and Wormwell new chair of the VisitEngland Advisory Board.
  VisitBritain unveils partnerships in bid to attract Chinese travellers


Tourism agency VisitBritain has signed new partnership deals with two China-based travel sector giants as part of a strategy to attract more Chinese visitors to the UK.
  UK launches campaign to grow inbound tourism from the Gulf


The UK’s national tourism agency, VisitBritain, has launched a major new initiative to attract more inbound visitors from the Gulf.
  July breaks inbound tourism records for Britain


July 2016 has broken the record as the best month ever for inbound tourism, according to new figures released today (23 September).
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NEWS
Record numbers of people explore Britain outside of London
POSTED 20 Jan 2017 . BY Tom Anstey
Tourists have been venturing outside of London in record numbers Credit: Shutterstock.com
New statistics from VisitBritain show that in the first nine months of 2016, a record number of tourists visited locations outside of London, with 12.2 million people visiting the regions around Britain.

A 4 per cent increase year-on-year in terms of visitors, spend by international visitors also rose to £5.9bn – an increase of 2 per cent.

For English regions outside of London, 4.9 million people visited from overseas, up 3 per cent on 2015’s figures.

The top two markets for visits to the English regions from January to September, outside of London, were Germany and France. Looking at longer haul markets, visits from the US to the regions were up 5 per cent to 903,000 and Canada up 15 per cent to 280,000.

In Wales, inbound visits increased 12 per cent, with 856,000 overseas visitors spending a record £367m – a 9 per cent increase.

For Scotland, overseas visitors spent £1.6bn during the period – a rise of 12 per cent. Visits also grew 4 per cent to 2.2 million, the strongest year to date since 2007.

VisitBritain’s latest inbound tourism forecast predicts further growth in 2017 with 38.1 million visits, up 4 per cent on 2016 which is likely to see about 36.7 million visits by year end overall.

“This country has so much to offer tourists from both home and abroad and we want to make it even easier for visitors to experience our world-class sights and attractions,” said tourism minister, Tracey Crouch.

“Our Tourism Action Plan and £40m Discover England Fund is helping to grow tourism to ensure that the benefits of this important industry are felt right across the country.”

RELATED STORIES
New chairs appointed for British Tourist Authority and VisitEngland


Former Virgin Atlantic CEO Steve Ridgway and Shearings Leisure Group CEO Denis Wormwell have been placed at the head of Britain's tourism bodies, with Ridgway being named new VisitBritain and VisitEngland chair and Wormwell new chair of the VisitEngland Advisory Board.
VisitBritain unveils partnerships in bid to attract Chinese travellers


Tourism agency VisitBritain has signed new partnership deals with two China-based travel sector giants as part of a strategy to attract more Chinese visitors to the UK.
UK launches campaign to grow inbound tourism from the Gulf


The UK’s national tourism agency, VisitBritain, has launched a major new initiative to attract more inbound visitors from the Gulf.
July breaks inbound tourism records for Britain


July 2016 has broken the record as the best month ever for inbound tourism, according to new figures released today (23 September).
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
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COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
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+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

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