The Vietnamese government has announced a 10-year strategic
plan to invest around US$42.5bn (29bn euro, £26bn)
in improving the country's tourism infrastructure.
The long-term goal is to increase the number of inbound tourist visits to the country from the current 5.5 million to 10.5 million by 2020.
In the past year, a number of leading hotel operators have announced plans to open properties in the country, including Accor, Marriott and Anantara.
In May this year, Thailand-based operator Centara Hotels and Resorts opened its first Boutique Collection resort in Vietnam - Chen Sea Resort and Spa in Phu Quoc.