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NEWS
Vegetable Kingdom to open next year
POSTED 11 Nov 2002 . BY
Construction has begun on the Vegetable Kingdom, a new visitor attraction due to open in May 2003 at Ryton Organic Gardens in Coventry.

The £1.7m project, which received £939,000 in funding from the Heritage lottery fund and a further £351,000 from the European Regional Development Fund, is a permanent exhibition designed by Rugby-based HB Architects.

The attraction will tell the history of vegetables in the UK, covering not just the varieties of vegetable grown in and now lost to in this country, but historical events such as the Irish potato famine and the Second World War Dig for Victory Campaign.

The Vegetable Kingdom in the brainchild of executive director Jackie Gear: 'Visitors will be able to see, touch, smell and taste vegetables in a new way as we use graphics, models and interactive technology in a light hearted way as well as on a serious academic and scientific level to tell all there is to know about vegetables.

Three new outdoor gardens - Vegetable Inspirations, The Vegetable Way and the Children's Garden - will complement the exhibition.

The Vegetable Kingdom will also house new offices and laboratories for the Heritage Seed Library, a collection of 800 rare and unusual vegetable varieties, where visitors can see the HSL staff at work.

HB Architects have designed the building to form a gentle curve which 'hugs the landscape' and has a 'living roof' - planted with leeks. Inside, structural supports will be formed to look like vegetables to give the impression of a 'fantasy garden'. Details: +44 (0)24 7630 3517

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Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
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NEWS
Vegetable Kingdom to open next year
POSTED 11 Nov 2002 . BY
Construction has begun on the Vegetable Kingdom, a new visitor attraction due to open in May 2003 at Ryton Organic Gardens in Coventry.

The £1.7m project, which received £939,000 in funding from the Heritage lottery fund and a further £351,000 from the European Regional Development Fund, is a permanent exhibition designed by Rugby-based HB Architects.

The attraction will tell the history of vegetables in the UK, covering not just the varieties of vegetable grown in and now lost to in this country, but historical events such as the Irish potato famine and the Second World War Dig for Victory Campaign.

The Vegetable Kingdom in the brainchild of executive director Jackie Gear: 'Visitors will be able to see, touch, smell and taste vegetables in a new way as we use graphics, models and interactive technology in a light hearted way as well as on a serious academic and scientific level to tell all there is to know about vegetables.

Three new outdoor gardens - Vegetable Inspirations, The Vegetable Way and the Children's Garden - will complement the exhibition.

The Vegetable Kingdom will also house new offices and laboratories for the Heritage Seed Library, a collection of 800 rare and unusual vegetable varieties, where visitors can see the HSL staff at work.

HB Architects have designed the building to form a gentle curve which 'hugs the landscape' and has a 'living roof' - planted with leeks. Inside, structural supports will be formed to look like vegetables to give the impression of a 'fantasy garden'. Details: +44 (0)24 7630 3517

MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
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COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
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