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NEWS
Universal unveils magic behind latest Harry Potter attraction
POSTED 27 Jan 2014 . BY Jak Phillips
An artist's rendering of how the new attraction will look when it opens this summer Credit: Universal Orlando Resort
Universal Orlando Resort has announced details for its new Harry Potter experience, which will be linked to Universal’s existing boy wizard attraction at Islands of Adventure to create the world’s first centrally-themed multi-park experience.

The Wizarding World of Harry Potter - Diagon Alley will open this summer at the Universal Studios theme park in Florida, featuring many of the shops made famous in JK Rowling’s franchise and centred around a 3D multi-sensory ride that takes passengers on a daring escape from goblins at the Gringotts wizarding bank.

In addition, visitors will be able to board the Hogwarts Express train from a recreation of London’s King’s Cross Station - complete with platform 9 and ¾ - to leave the Universal Studios Park and visit the Wizarding World of Harry Potter – Hogsmeade attraction at nearby Islands of Adventure.

The new development is a joint project between Universal Orlando Resort and Warner Bros. Entertainment. Equal in size to the Islands of Adventure Potter site, creation of Diagon Alley has involved thousands of designers, artisans and engineers, while architects were sent on several research trips to London to assist the reconstruction of Kings Cross.

Despite the final film in the franchise being released in 2011, appetite for all things Potter shows no sign of abating, with this latest attraction building on Universal’s previous effort, as well as the behind-the-scenes tour at Warner Bros. Studios, Leavesden, which opened to much fanfare in the UK in 2012.

There are also plans for a Harry Potter experience at Universal Studios Japan, expected to debut by the end of this year.
RELATED STORIES
  Universal Orlando's new Harry Potter attraction draws thousands on opening day


The highly anticipated Wizarding World of Harry Potter: Diagon Alley opened to the public yesterday (8 July) with fans of the Potter brand turning out in droves to explore Universal Orlando Resort Florida’s new attraction.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   

COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
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Jobs    News   Products   Magazine   Subscribe
NEWS
Universal unveils magic behind latest Harry Potter attraction
POSTED 27 Jan 2014 . BY Jak Phillips
An artist's rendering of how the new attraction will look when it opens this summer Credit: Universal Orlando Resort
Universal Orlando Resort has announced details for its new Harry Potter experience, which will be linked to Universal’s existing boy wizard attraction at Islands of Adventure to create the world’s first centrally-themed multi-park experience.

The Wizarding World of Harry Potter - Diagon Alley will open this summer at the Universal Studios theme park in Florida, featuring many of the shops made famous in JK Rowling’s franchise and centred around a 3D multi-sensory ride that takes passengers on a daring escape from goblins at the Gringotts wizarding bank.

In addition, visitors will be able to board the Hogwarts Express train from a recreation of London’s King’s Cross Station - complete with platform 9 and ¾ - to leave the Universal Studios Park and visit the Wizarding World of Harry Potter – Hogsmeade attraction at nearby Islands of Adventure.

The new development is a joint project between Universal Orlando Resort and Warner Bros. Entertainment. Equal in size to the Islands of Adventure Potter site, creation of Diagon Alley has involved thousands of designers, artisans and engineers, while architects were sent on several research trips to London to assist the reconstruction of Kings Cross.

Despite the final film in the franchise being released in 2011, appetite for all things Potter shows no sign of abating, with this latest attraction building on Universal’s previous effort, as well as the behind-the-scenes tour at Warner Bros. Studios, Leavesden, which opened to much fanfare in the UK in 2012.

There are also plans for a Harry Potter experience at Universal Studios Japan, expected to debut by the end of this year.
RELATED STORIES
Universal Orlando's new Harry Potter attraction draws thousands on opening day


The highly anticipated Wizarding World of Harry Potter: Diagon Alley opened to the public yesterday (8 July) with fans of the Potter brand turning out in droves to explore Universal Orlando Resort Florida’s new attraction.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
+ More news   
 
COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS