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NEWS
US$550m leisure district to open in Las Vegas in 2013
POSTED 07 Nov 2012 . BY Aoife Dowling
A new US$550m leisure district - The Linq - on the Las Vegas Strip is gearing up for its launch in 2013.

Owned and operated by Caesars Entertainment Corporation, The Linq will span more than 200,000sq ft (18,580sq m) and is comprised of retail, dining, beverage and entertainment experiences. The project was designed by Washington D.C-based firm David M. Schwarz Architects and the architect of record is Las Vegas-based Klai Juba Architects.

Caesars has retained Caruso Affiliated, owner and operator of Los Angeles shopping distract The Grove, as the leasing agent for the project.

The focal point will be a giant observation wheel - The Las Vegas High Roller. It is set to be the world’s tallest wheel yet at 550ft, eclipsing both the London Eye and the Singapore Flyer. Designed as transparent spheres, the 28 cabins can each accommodate up to 40 people.

The Hettema Group designed the wheel attraction that will take 30 minutes to complete one full revolution. The High Roller will have the capacity to accommodate 2,240 passengers per hour and 10 million annually.

It will be erected at the rear of The Linq entertainment district and will face north and south, parallel to Las Vegas Boulevard.

The Linq will bring upgrades to three, large mid-Strip Caesars Entertainment resorts and O'Shea's casino. On the Linq's north side, a path will lead from the Carnaval Court outdoor plaza at Harrah's Las Vegas resort through the Imperial Palace Hotel and Casino and to The Linq.

A pedestrian connection will also be built from The Linq into Flamingo Las Vegas on the south.

The first wave of tenants that have joined The Linq include Brooklyn Bowl, a music venue and bowling centre and F.A.M.E, an Asian night market.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
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Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

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NEWS
US$550m leisure district to open in Las Vegas in 2013
POSTED 07 Nov 2012 . BY Aoife Dowling
A new US$550m leisure district - The Linq - on the Las Vegas Strip is gearing up for its launch in 2013.

Owned and operated by Caesars Entertainment Corporation, The Linq will span more than 200,000sq ft (18,580sq m) and is comprised of retail, dining, beverage and entertainment experiences. The project was designed by Washington D.C-based firm David M. Schwarz Architects and the architect of record is Las Vegas-based Klai Juba Architects.

Caesars has retained Caruso Affiliated, owner and operator of Los Angeles shopping distract The Grove, as the leasing agent for the project.

The focal point will be a giant observation wheel - The Las Vegas High Roller. It is set to be the world’s tallest wheel yet at 550ft, eclipsing both the London Eye and the Singapore Flyer. Designed as transparent spheres, the 28 cabins can each accommodate up to 40 people.

The Hettema Group designed the wheel attraction that will take 30 minutes to complete one full revolution. The High Roller will have the capacity to accommodate 2,240 passengers per hour and 10 million annually.

It will be erected at the rear of The Linq entertainment district and will face north and south, parallel to Las Vegas Boulevard.

The Linq will bring upgrades to three, large mid-Strip Caesars Entertainment resorts and O'Shea's casino. On the Linq's north side, a path will lead from the Carnaval Court outdoor plaza at Harrah's Las Vegas resort through the Imperial Palace Hotel and Casino and to The Linq.

A pedestrian connection will also be built from The Linq into Flamingo Las Vegas on the south.

The first wave of tenants that have joined The Linq include Brooklyn Bowl, a music venue and bowling centre and F.A.M.E, an Asian night market.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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