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NEWS
UK's museums generate £1bn a year
POSTED 20 Aug 2010 . BY Tom Walker
Britain's museums and galleries generated £1bn in revenue from overseas tourists during 2009, according to VisitBritain estimates.

The figure comes from last year's International Passenger Survey, which included questions charting the activities undertaken by inbound tourists while in the UK.

Of the 30 million inbound visits in 2009, around 7.7 million said they had visited a museum and a further 4.2 million had been to an art gallery during their stay.

The report also shows that, when measured on volume, the French are the most eager visitors to museums with about 960,000 visitors each, closely followed by the Americans, Germans and Spanish.

Although not appearing in the top ten in terms of volume, Brazilians and Argentinians are the most avid museum visitors - nearly two-thirds had made a visit.

The busiest time for foreign visit is July to September, while the period from January to March is the quietest.

The longer the duration of the stay, the more likely a tourist will visit museums and art galleries. While people on a short stay are more unlikely to visit a cultural institution, 42 per cent of people who stay for two weeks or more will spend time at museums.

Sandie Dawe, chief executive, VisitBritain said: "This survey showcases the international appeal of Britain's culture and heritage - where else could you see Grand Masters next to cutting edge installations, a Spitfire hanging next to a Dali?

"Tourism is the golden thread running through the cultural sector, delivering the economic benefits of our world class culture and ensuring that these great works and museums continue to be appreciated."

VisitBritain also published the number of individual visits made to London's most popular museums and galleries.

The British Museum is still the most popular, despite a 6 per cent fall in attendance during 2009, followed by the National Gallery.

Eight out of the 10 most visited attractions in London saw an increase in visits during 2009. Only one paid-for attraction, the Tower of London, features on the list.

The full list of London's top ten most visited heritage attractions:
1. British Museum, 5,569,981 visits during 2009 (-6.1 per cent compared to 2008)
2. The National Gallery, 4,780,030 (+9 per cent)
3. Tate Modern, 4,747,537 (-2 per cent)
4. Natural History Museum, 4,105,106 (+9.8 per cent)
5. Science Museum, 2,793,930 (+3 per cent)
6. Tower of London, 2,389,548 (+11 per cent)
7. National Maritime Museum, 2,367,904 (+15 per cent)
8. Victoria and Albert Museum, 2,269,880 (+10 per cent)
9. National Portrait Gallery, 1,961,843 (+6.4 per cent)
10. St Paul's Cathedral, 1,821,321 (+8 per cent)

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NEWS
UK's museums generate £1bn a year
POSTED 20 Aug 2010 . BY Tom Walker
Britain's museums and galleries generated £1bn in revenue from overseas tourists during 2009, according to VisitBritain estimates.

The figure comes from last year's International Passenger Survey, which included questions charting the activities undertaken by inbound tourists while in the UK.

Of the 30 million inbound visits in 2009, around 7.7 million said they had visited a museum and a further 4.2 million had been to an art gallery during their stay.

The report also shows that, when measured on volume, the French are the most eager visitors to museums with about 960,000 visitors each, closely followed by the Americans, Germans and Spanish.

Although not appearing in the top ten in terms of volume, Brazilians and Argentinians are the most avid museum visitors - nearly two-thirds had made a visit.

The busiest time for foreign visit is July to September, while the period from January to March is the quietest.

The longer the duration of the stay, the more likely a tourist will visit museums and art galleries. While people on a short stay are more unlikely to visit a cultural institution, 42 per cent of people who stay for two weeks or more will spend time at museums.

Sandie Dawe, chief executive, VisitBritain said: "This survey showcases the international appeal of Britain's culture and heritage - where else could you see Grand Masters next to cutting edge installations, a Spitfire hanging next to a Dali?

"Tourism is the golden thread running through the cultural sector, delivering the economic benefits of our world class culture and ensuring that these great works and museums continue to be appreciated."

VisitBritain also published the number of individual visits made to London's most popular museums and galleries.

The British Museum is still the most popular, despite a 6 per cent fall in attendance during 2009, followed by the National Gallery.

Eight out of the 10 most visited attractions in London saw an increase in visits during 2009. Only one paid-for attraction, the Tower of London, features on the list.

The full list of London's top ten most visited heritage attractions:
1. British Museum, 5,569,981 visits during 2009 (-6.1 per cent compared to 2008)
2. The National Gallery, 4,780,030 (+9 per cent)
3. Tate Modern, 4,747,537 (-2 per cent)
4. Natural History Museum, 4,105,106 (+9.8 per cent)
5. Science Museum, 2,793,930 (+3 per cent)
6. Tower of London, 2,389,548 (+11 per cent)
7. National Maritime Museum, 2,367,904 (+15 per cent)
8. Victoria and Albert Museum, 2,269,880 (+10 per cent)
9. National Portrait Gallery, 1,961,843 (+6.4 per cent)
10. St Paul's Cathedral, 1,821,321 (+8 per cent)

MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
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COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2026

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