VisitBritain has revealed that a "record number" of UK businesses have joined the tourism agency in India as part of a bid to capitalise on one of the world's fastest growing markets.
India Mission 2012 is set to feature representatives from the tourism, sport and retail sectors, with around 250 key Indian buyers to meet with the group at a number of briefing sessions.
In 2010, the UK accounted for just 3 per cent of outbound trips by Indian residents - worth £363m to the economy. However, VisitBritain wants to attract a greater share of the market.
VisitBritain strategy and communications director Patricia Yates said: "Trade missions such as this are essential for building the foundations for sustained growth of the UK's inbound tourism economy."
The
recently-launched £25m GREAT campaign is already targeting Mumbai and Delhi in a bid to promote the UK as a visitor destination.
Details:
www.visitbritain.org
