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NEWS
UK experiencing 'festive season boost' in overseas visitors
POSTED 27 Dec 2018 . BY Tom Walker
Forward bookings to the UK from China are up 44 per cent up 59 per cent from the Middle East
The UK is benefitting from a sharp rise in overseas visitors during Christmas – which is expected to extend into the New Year.

According to figures released by VisitBritain, flight bookings to the UK show a rise of 9 per cent for the period between Sunday 23 December 2018 and Saturday 5 January 2019 – when compared to the same period in 2017.

Forward bookings to the UK from China (up 44 per cent), the Middle East (up 59 per cent) and the United States (27 per cent) have been particularly strong, with all showing double-digit increases.

The increase in bookings from long-haul visitor markets echoes a longer-term trend and has been partly attributed to the weak value of the pound – caused largely by the UK government's chaotic Brexit negotiations.

The weak pound is said to have provided a particular boost for US arrivals – the UK’s most valuable inbound visitor market for tourism spend.

Visitors from the US spent a record £3.6bn across the UK in 2017, up 9 per cent on the previous year, and total visits from the US grew 13 per cent to 3.9 million in 2017, the highest since 2000.

The record levels of 2017 are likely to be exceeded this year.

“Tourism is one of the UK’s most valuable export industries and needs no trade deals to attract overseas investment," said VisitBritain Director Patricia Yates.

"It is also a fiercely competitive global industry and people have a lot of choice.

"We want the UK to be the number one destination for global travellers so it is great to see forward bookings looking strong in the coming weeks and months from some of our most valuable long-haul visitor markets.”
RELATED STORIES
  Festive season's domestic tourism rush to provide £2.6bn economic boost


More than 13 million Brits are planning an overnight trip in the UK during the Christmas and New Year period, providing the economy with an estimated £2.6bn boost.
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Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
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COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
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We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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NEWS
UK experiencing 'festive season boost' in overseas visitors
POSTED 27 Dec 2018 . BY Tom Walker
Forward bookings to the UK from China are up 44 per cent up 59 per cent from the Middle East
The UK is benefitting from a sharp rise in overseas visitors during Christmas – which is expected to extend into the New Year.

According to figures released by VisitBritain, flight bookings to the UK show a rise of 9 per cent for the period between Sunday 23 December 2018 and Saturday 5 January 2019 – when compared to the same period in 2017.

Forward bookings to the UK from China (up 44 per cent), the Middle East (up 59 per cent) and the United States (27 per cent) have been particularly strong, with all showing double-digit increases.

The increase in bookings from long-haul visitor markets echoes a longer-term trend and has been partly attributed to the weak value of the pound – caused largely by the UK government's chaotic Brexit negotiations.

The weak pound is said to have provided a particular boost for US arrivals – the UK’s most valuable inbound visitor market for tourism spend.

Visitors from the US spent a record £3.6bn across the UK in 2017, up 9 per cent on the previous year, and total visits from the US grew 13 per cent to 3.9 million in 2017, the highest since 2000.

The record levels of 2017 are likely to be exceeded this year.

“Tourism is one of the UK’s most valuable export industries and needs no trade deals to attract overseas investment," said VisitBritain Director Patricia Yates.

"It is also a fiercely competitive global industry and people have a lot of choice.

"We want the UK to be the number one destination for global travellers so it is great to see forward bookings looking strong in the coming weeks and months from some of our most valuable long-haul visitor markets.”
RELATED STORIES
Festive season's domestic tourism rush to provide £2.6bn economic boost


More than 13 million Brits are planning an overnight trip in the UK during the Christmas and New Year period, providing the economy with an estimated £2.6bn boost.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
+ More news   
 
COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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