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UK Sport slams survey that shows only 7 per cent of population care about Olympic medals
POSTED 27 Feb 2017 . BY Matthew Campelli
Kuper said that few kids in Britain could play judo, fencing or equestrianism near their homes Credit: Kaderov Andrii/Shutterstock.com
A report suggesting that the vast majority of the British public was not inspired by Team GB’s medal success at the Rio 2016 Olympic Games has been slammed by the chair of UK Sport.

Pro Bono Economics’ ”Give us goal posts, not gold medals” report revealed that “only 7 per cent of Brits” were inspired to take up sport after the Olympic Games, and that money should be concentrated into creating better access to sporting facilities.

According to the survey, only 4 per cent of the population backed UK Sport’s ‘no compromise’ strategy, which sees resources pumped into sports that are likely to medal at major championships.

In contrast, 18 per cent said they would like to see more affordable fees for public sports centres, 14 per cent wanted the reinstatement of school and public playing field “lost in a mass sell-off during the 1980s”, and a further 14 per cent wanted more support for local grassroots sport initiatives.

The report was backed by Paralympian Baroness Tanni Grey-Thompson and journalist Simon Kuper.

However, UK Sport chair Rod Carr said the research was “highly questionable”, and that to “undermine athletes value to society” was “hugely disappointing”.

“We believe the impact of investing in our athletes’ success has far reaching benefits for the nation,” he added.

“Our own extensive research across a number of years demonstrates clearly that Olympic and Paralympic success instils a sense of national pride, ambition and achievement, that improved facilities for elite athletes benefit local communities and that hosting major sporting events inspires participation and boosts the economy.”

Carr also pointed out that the £345m (US$428.6, €405.1) UK Sport will distribute over the 2017-2021 Tokyo Olympic cycle is dwarfed by the around-£1bn fund grassroots sport quango Sport England will grant over the 2015-2020 period.

During the Rio Games, Team GB won 67 medals while ParalympicsGB achieved an impressive haul of 147.

But Grey-Thompson said: “We know there is a disconnect between elite sport and participation.

“Unless we look more creatively about how we engage everyone in physical activity, we may win medals but we will be bottom of the league table on health and wellbeing.”

Kuper added: “These findings support my theory that Britain really has got sport upside down. Why spend billions on an Olympics when few kids in the country have the facilities to play judo, fencing or equestrianism anywhere near their homes.”
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  Badminton England ‘staggered’ by UK Sport appeal decision


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  DCMS seeks new chair for UK Sport


The Department of Culture, Media and Sport (DCMS) is on the hunt for a new chair for UK Sport to replace the outgoing Rod Carr.
  UK Sport chief defends funding decisions, but admits ‘devastating impact’ for those missing out


The chief executive of UK Sport has defended the quango’s decision to cut funding to five Olympic sports, but acknowledged it would cause a “devastating impact”.
  UK Sport funding decision ‘incomprehensible’ and ‘catastrophic’, according to GB Badminton


UK Sport’s decision to cut funding to badminton’s elite programme has been labeled “incomprehensible” and “catastrophic” by the chief executive of the sport’s governing body.
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NEWS
UK Sport slams survey that shows only 7 per cent of population care about Olympic medals
POSTED 27 Feb 2017 . BY Matthew Campelli
Kuper said that few kids in Britain could play judo, fencing or equestrianism near their homes Credit: Kaderov Andrii/Shutterstock.com
A report suggesting that the vast majority of the British public was not inspired by Team GB’s medal success at the Rio 2016 Olympic Games has been slammed by the chair of UK Sport.

Pro Bono Economics’ ”Give us goal posts, not gold medals” report revealed that “only 7 per cent of Brits” were inspired to take up sport after the Olympic Games, and that money should be concentrated into creating better access to sporting facilities.

According to the survey, only 4 per cent of the population backed UK Sport’s ‘no compromise’ strategy, which sees resources pumped into sports that are likely to medal at major championships.

In contrast, 18 per cent said they would like to see more affordable fees for public sports centres, 14 per cent wanted the reinstatement of school and public playing field “lost in a mass sell-off during the 1980s”, and a further 14 per cent wanted more support for local grassroots sport initiatives.

The report was backed by Paralympian Baroness Tanni Grey-Thompson and journalist Simon Kuper.

However, UK Sport chair Rod Carr said the research was “highly questionable”, and that to “undermine athletes value to society” was “hugely disappointing”.

“We believe the impact of investing in our athletes’ success has far reaching benefits for the nation,” he added.

“Our own extensive research across a number of years demonstrates clearly that Olympic and Paralympic success instils a sense of national pride, ambition and achievement, that improved facilities for elite athletes benefit local communities and that hosting major sporting events inspires participation and boosts the economy.”

Carr also pointed out that the £345m (US$428.6, €405.1) UK Sport will distribute over the 2017-2021 Tokyo Olympic cycle is dwarfed by the around-£1bn fund grassroots sport quango Sport England will grant over the 2015-2020 period.

During the Rio Games, Team GB won 67 medals while ParalympicsGB achieved an impressive haul of 147.

But Grey-Thompson said: “We know there is a disconnect between elite sport and participation.

“Unless we look more creatively about how we engage everyone in physical activity, we may win medals but we will be bottom of the league table on health and wellbeing.”

Kuper added: “These findings support my theory that Britain really has got sport upside down. Why spend billions on an Olympics when few kids in the country have the facilities to play judo, fencing or equestrianism anywhere near their homes.”
RELATED STORIES
Badminton England ‘staggered’ by UK Sport appeal decision


UK Sport has rejected representations made by six Olympic sports for Tokyo 2020 funding – a decision labeled “staggering” by Badminton England.
DCMS seeks new chair for UK Sport


The Department of Culture, Media and Sport (DCMS) is on the hunt for a new chair for UK Sport to replace the outgoing Rod Carr.
UK Sport chief defends funding decisions, but admits ‘devastating impact’ for those missing out


The chief executive of UK Sport has defended the quango’s decision to cut funding to five Olympic sports, but acknowledged it would cause a “devastating impact”.
UK Sport funding decision ‘incomprehensible’ and ‘catastrophic’, according to GB Badminton


UK Sport’s decision to cut funding to badminton’s elite programme has been labeled “incomprehensible” and “catastrophic” by the chief executive of the sport’s governing body.
MORE NEWS
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
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Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
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COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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