Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Heinrich and Palmer to transform The Deep as Hull celebrates year as UK City of Culture
POSTED 04 Dec 2017 . BY Tom Anstey
Floe investigates the nature and inspiration behind The Deep Credit: The Deep
With its year as UK City of Culture coming to a close, Hull is wrapping up 12 months of public artworks by using light and sound to turn The Deep aquarium into a giant art installation.

From 8 December the iconic aquarium, designed by Terry Farrell and Partners, will be lit up as its architecture and façade receive a virtual remodelling.

Called Floe, images will be projected onto the side of The Deep, exploring the structure’s inspiration, while also taking into account its position as a major visitor attraction, and international conservation and research charity.

The concept, by British artists Heinrich and Palmer, also links to Hull’s historical and modern relationship with the sea.

“We want to create a sense of drama and depth using projection, light and sound reflecting the environment within and the geological associations underpinning The Deep’s design,” said Heinrich and Palmer, who have worked together since 1991.

“When we delved into Sir Terry Farrell’s vision and conceptual approach to designing the building, we uncovered various images and ideas that sparked our imagination.

"Geology holds clues to the history of the oceans. During the last ice age the ice sheet terminated in this area and we want to suggest a sense of geological change and deep time linked to the rich aquatic life found in the world’s oceans.”

The three-day project will be the final commission of Hull 2017’s Look Up programme of artworks in the public realm.

The year's programme featured 12 projects, including the placement of a 75m-long (250ft) rotor blade in the city centre and the installation of 16 giant galvanised steel columns.
This latest commission transforms The Deep, creating new identities and hinting at ancient associations, linking to Hull’s historical and modern relationship with the sea Credit: The Deep
RELATED STORIES
  Hull City of Culture attracts tourists with vast public art piece


Sixteen giant galvanized steel columns arranged in a grid formation have been installed in front of Hull Minster, forming a new outdoor ‘room’ for the English city.
  Museums in Hull have recorded one million visitors since becoming the UK's City of Culture


Hull’s museums, including the Ferens Art Gallery, the Hull History Centre and the Arctic Corsair trawler have recorded more than one million visitors since January, the highest figure since records began in 1960.
  Eleven vie for UK City of Culture title


Eleven cities of the UK have registered bids to be considered for UK City of Culture 2021, with the prospective candidates hoping to become the third such choice after Hull and Derry-Londonderry.
  Giant wind turbine artwork installed in Hull for UK City of Culture 2017


Artist Nayan Kulkarni has installed a 75m-long (250ft) rotor blade in the centre of Hull – the first in a series of temporary installations marking its year as UK City of Culture.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
+ More jobs  

COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Heinrich and Palmer to transform The Deep as Hull celebrates year as UK City of Culture
POSTED 04 Dec 2017 . BY Tom Anstey
Floe investigates the nature and inspiration behind The Deep Credit: The Deep
With its year as UK City of Culture coming to a close, Hull is wrapping up 12 months of public artworks by using light and sound to turn The Deep aquarium into a giant art installation.

From 8 December the iconic aquarium, designed by Terry Farrell and Partners, will be lit up as its architecture and façade receive a virtual remodelling.

Called Floe, images will be projected onto the side of The Deep, exploring the structure’s inspiration, while also taking into account its position as a major visitor attraction, and international conservation and research charity.

The concept, by British artists Heinrich and Palmer, also links to Hull’s historical and modern relationship with the sea.

“We want to create a sense of drama and depth using projection, light and sound reflecting the environment within and the geological associations underpinning The Deep’s design,” said Heinrich and Palmer, who have worked together since 1991.

“When we delved into Sir Terry Farrell’s vision and conceptual approach to designing the building, we uncovered various images and ideas that sparked our imagination.

"Geology holds clues to the history of the oceans. During the last ice age the ice sheet terminated in this area and we want to suggest a sense of geological change and deep time linked to the rich aquatic life found in the world’s oceans.”

The three-day project will be the final commission of Hull 2017’s Look Up programme of artworks in the public realm.

The year's programme featured 12 projects, including the placement of a 75m-long (250ft) rotor blade in the city centre and the installation of 16 giant galvanised steel columns.
This latest commission transforms The Deep, creating new identities and hinting at ancient associations, linking to Hull’s historical and modern relationship with the sea Credit: The Deep
RELATED STORIES
Hull City of Culture attracts tourists with vast public art piece


Sixteen giant galvanized steel columns arranged in a grid formation have been installed in front of Hull Minster, forming a new outdoor ‘room’ for the English city.
Museums in Hull have recorded one million visitors since becoming the UK's City of Culture


Hull’s museums, including the Ferens Art Gallery, the Hull History Centre and the Arctic Corsair trawler have recorded more than one million visitors since January, the highest figure since records began in 1960.
Eleven vie for UK City of Culture title


Eleven cities of the UK have registered bids to be considered for UK City of Culture 2021, with the prospective candidates hoping to become the third such choice after Hull and Derry-Londonderry.
Giant wind turbine artwork installed in Hull for UK City of Culture 2017


Artist Nayan Kulkarni has installed a 75m-long (250ft) rotor blade in the centre of Hull – the first in a series of temporary installations marking its year as UK City of Culture.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS