Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
UK Active renews calls for VAT cuts to offset increases in energy costs
POSTED 21 Mar 2022 . BY Tom Walker
The Gym Group is investing in renewables such as air source heat pumps to avoid exposure to energy price rises Credit: The Gym Group
UK Active is lobbying the government for financial support for the sector ahead of the Spring Budget this week.
The industry body is asking for VAT breaks and short-term financial support to avoid price rises or temporary facility closures.
UK Active estimates that combined gas and electricity costs for 2022 could increase by 100 per cent compared to 2019.
HCM editor, Liz Terry, has called on industry leaders to commit to making the sector sustainable.
Lobbying is gearing up in advance of the Spring Budget this week, with UK Active calling on the government to support the sector in tackling increases in energy bills.

In a letter to the Chancellor, CEO, Huw Edwards, warned that without support, many operators could be forced to increase prices, reduce services or – in the worst scenario, temporarily close facilities.

To help lessen the impact, the industry body is calling on the government to provide support in two key areas.

The first is to provide the sector with a VAT exemption – support that was provided to other sectors such as hospitality and tourism earlier in the pandemic, but which has so far eluded the activity sector.

The second is for local and central governments to work with public sector leisure operators to address the short-term financial pressures they face – exacerbated by running swimming pools – and come up with a long-term strategy to keep them open.

Edwards said: “The government should be extremely concerned about both the health and economic impact of the energy crisis on fitness and leisure operators.

“Rising energy costs will disproportionately impact our sector – particularly larger, energy-intensive gyms and leisure centres with swimming pools – which are now at risk.

“Our members will want to avoid passing on these cost pressures to their customers, especially given the rise in the cost of living, but this might become unavoidable."

UK Active estimates that combined gas and electricity costs for 2022 could increase by up to 100 per cent when compared to bills paid three years ago in 2019 – the last full operating year, pre-pandemic – a hike that could threaten services and Levelling Up ambitions said Edwards.

This estimate is based on evidence gathered from operators across the public and private sectors.

In a separate survey of its public leisure trust members, Community Leisure UK revealed an expected average energy bill of £3.2m per organisation in 2022, which would represent a 113 per cent increase over the last three years if compared to an average cost in 2019 of £1.5m.

CLUK also found that due to the high energy consumption of swimming pools, there would need to be a subsidy of £5 per visit in order to meet rising operating costs for 2022-23.

UK Active said the energy crisis has hit the fitness and leisure sector at a time when facilities are still recovering from major losses incurred during forced closures and reduced footfall caused by the pandemic.

Edwards also flagged up the upcoming Commonwealth Games, saying “We don’t want to see a situation where vital community facilities continue to struggle to operate while we prepare to host the Commonwealth Games this summer.

"Such a situation would no doubt cast a shadow over the Games, raising difficult questions with regards the legacy value of hosting such an event.”

Liz Terry, editor of HCM said: "This sudden increase in the price of oil and gas must drive an absolute commitment right across the sector to investing in non-carbon generating energy sources.

"We want to see the industry lobbying for funding to convert gas guzzling leisure centres into sustainable facilities through the use of things such as groundsource and airsource heat pumps, locally generated energy and through a reduction in energy need through the use of better building management systems.

"I fervently hope this global energy crisis will inspire everyone in the sector to start pushing in the right direction at a much more rapid pace so that even if financial support of some kind is needed in the short term, in the medium term we become self-sufficient for power.

"It's time for the sector to really galvanise and go sustainable and we look to industry leadership right across the sector to make this happen with all possible haste."
RELATED STORIES
  UK government must drive through plans to build fitter, stronger nation, says Huw Edwards


UK Active has called on the government to offer "greater clarity" on how it plans to help the health and fitness industry entice members back to its sites – especially in city and town centres.
  Consumer demand for health clubs returning to normal, but 'January jump' delayed by Plan B


Customer demand for health clubs and gyms in the UK was ‘back to normal' during January 2022, according to proprietary search data from fitness marketplace Hussle.
  FEATURE: Sustainability: The carbon crisis


Are the tourism and attractions industries doing enough to tackle climate change?
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   

COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
UK Active renews calls for VAT cuts to offset increases in energy costs
POSTED 21 Mar 2022 . BY Tom Walker
The Gym Group is investing in renewables such as air source heat pumps to avoid exposure to energy price rises Credit: The Gym Group
UK Active is lobbying the government for financial support for the sector ahead of the Spring Budget this week.
The industry body is asking for VAT breaks and short-term financial support to avoid price rises or temporary facility closures.
UK Active estimates that combined gas and electricity costs for 2022 could increase by 100 per cent compared to 2019.
HCM editor, Liz Terry, has called on industry leaders to commit to making the sector sustainable.
Lobbying is gearing up in advance of the Spring Budget this week, with UK Active calling on the government to support the sector in tackling increases in energy bills.

In a letter to the Chancellor, CEO, Huw Edwards, warned that without support, many operators could be forced to increase prices, reduce services or – in the worst scenario, temporarily close facilities.

To help lessen the impact, the industry body is calling on the government to provide support in two key areas.

The first is to provide the sector with a VAT exemption – support that was provided to other sectors such as hospitality and tourism earlier in the pandemic, but which has so far eluded the activity sector.

The second is for local and central governments to work with public sector leisure operators to address the short-term financial pressures they face – exacerbated by running swimming pools – and come up with a long-term strategy to keep them open.

Edwards said: “The government should be extremely concerned about both the health and economic impact of the energy crisis on fitness and leisure operators.

“Rising energy costs will disproportionately impact our sector – particularly larger, energy-intensive gyms and leisure centres with swimming pools – which are now at risk.

“Our members will want to avoid passing on these cost pressures to their customers, especially given the rise in the cost of living, but this might become unavoidable."

UK Active estimates that combined gas and electricity costs for 2022 could increase by up to 100 per cent when compared to bills paid three years ago in 2019 – the last full operating year, pre-pandemic – a hike that could threaten services and Levelling Up ambitions said Edwards.

This estimate is based on evidence gathered from operators across the public and private sectors.

In a separate survey of its public leisure trust members, Community Leisure UK revealed an expected average energy bill of £3.2m per organisation in 2022, which would represent a 113 per cent increase over the last three years if compared to an average cost in 2019 of £1.5m.

CLUK also found that due to the high energy consumption of swimming pools, there would need to be a subsidy of £5 per visit in order to meet rising operating costs for 2022-23.

UK Active said the energy crisis has hit the fitness and leisure sector at a time when facilities are still recovering from major losses incurred during forced closures and reduced footfall caused by the pandemic.

Edwards also flagged up the upcoming Commonwealth Games, saying “We don’t want to see a situation where vital community facilities continue to struggle to operate while we prepare to host the Commonwealth Games this summer.

"Such a situation would no doubt cast a shadow over the Games, raising difficult questions with regards the legacy value of hosting such an event.”

Liz Terry, editor of HCM said: "This sudden increase in the price of oil and gas must drive an absolute commitment right across the sector to investing in non-carbon generating energy sources.

"We want to see the industry lobbying for funding to convert gas guzzling leisure centres into sustainable facilities through the use of things such as groundsource and airsource heat pumps, locally generated energy and through a reduction in energy need through the use of better building management systems.

"I fervently hope this global energy crisis will inspire everyone in the sector to start pushing in the right direction at a much more rapid pace so that even if financial support of some kind is needed in the short term, in the medium term we become self-sufficient for power.

"It's time for the sector to really galvanise and go sustainable and we look to industry leadership right across the sector to make this happen with all possible haste."
RELATED STORIES
UK government must drive through plans to build fitter, stronger nation, says Huw Edwards


UK Active has called on the government to offer "greater clarity" on how it plans to help the health and fitness industry entice members back to its sites – especially in city and town centres.
Consumer demand for health clubs returning to normal, but 'January jump' delayed by Plan B


Customer demand for health clubs and gyms in the UK was ‘back to normal' during January 2022, according to proprietary search data from fitness marketplace Hussle.
FEATURE: Sustainability: The carbon crisis


Are the tourism and attractions industries doing enough to tackle climate change?
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS