Toyota's Experience Center in Texas is a 44,000sq ft facility Credit: JRA
The TEC gives people a place to come and see the various facets of this dynamic company – Rob Morgan
Car manufacturer Toyota has opened its first visitor attraction in North America – the 44,000sq ft (13,400sq m) Toyota Experience Center (TEC) at its headquarters in Plano, Texas.
The company says the centre, which was planned, designed and project managed by JRA, is intended to educate visitors about Toyota's past, present and future as a mobility company. The centre features a variety of interactive exhibits and displays, all designed to reflect on the people behind the brand.
In the attraction, guests progress through a series of areas, starting with Customer Experience. They then go through the History and Heritage Gallery, which chronicles the arrival of the firm in North America and showcases 10 of its classic or innovative historic cars. Entering the Here and Now Gallery, visitors can see current production models of Toyota vehicles. This is followed by the Manufacturing Experience and then the Sales Experience, immersing visitors in Toyota's "continuous improvement" culture. Finally, visitors can explore the Innovation Space and Mobility Workshop experiences, the first of which displays a myriad of technological advances, while the second is a working laboratory for robotics aimed at helping people with a variety of tasks. Other special galleries include displays of motorsports vehicles and an exhibit on the Lexus brand.
"Many of those working on Toyota’s campus may not have the opportunity to see the whole picture and experience manufacturing or robotics," said JRA senior project director, Rob Morgan.
"The TEC gives them a place to come and see the various facets of this dynamic company and gives employees a sense of pride by reinforcing the notion that Toyota Motor North America cares as much about its people as it does about its products."
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Toyota's Experience Center in Texas is a 44,000sq ft facility Credit: JRA
The TEC gives people a place to come and see the various facets of this dynamic company – Rob Morgan
Car manufacturer Toyota has opened its first visitor attraction in North America – the 44,000sq ft (13,400sq m) Toyota Experience Center (TEC) at its headquarters in Plano, Texas.
The company says the centre, which was planned, designed and project managed by JRA, is intended to educate visitors about Toyota's past, present and future as a mobility company. The centre features a variety of interactive exhibits and displays, all designed to reflect on the people behind the brand.
In the attraction, guests progress through a series of areas, starting with Customer Experience. They then go through the History and Heritage Gallery, which chronicles the arrival of the firm in North America and showcases 10 of its classic or innovative historic cars. Entering the Here and Now Gallery, visitors can see current production models of Toyota vehicles. This is followed by the Manufacturing Experience and then the Sales Experience, immersing visitors in Toyota's "continuous improvement" culture. Finally, visitors can explore the Innovation Space and Mobility Workshop experiences, the first of which displays a myriad of technological advances, while the second is a working laboratory for robotics aimed at helping people with a variety of tasks. Other special galleries include displays of motorsports vehicles and an exhibit on the Lexus brand.
"Many of those working on Toyota’s campus may not have the opportunity to see the whole picture and experience manufacturing or robotics," said JRA senior project director, Rob Morgan.
"The TEC gives them a place to come and see the various facets of this dynamic company and gives employees a sense of pride by reinforcing the notion that Toyota Motor North America cares as much about its people as it does about its products."
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JRA to develop visitor experience for Kodak POSTED 25 Apr 2017. BY Tom Anstey Kodak has announced plans to create a brand home in Rochester, New York, with leading
design firm Jack Rouse Associates (JRA) selected to plan, design and implement the
9,000sq ft (836sq m) Experience Centre.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
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Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
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