Tourism Australia is rolling out its AU$250m (US$250m, EUR198m, £160m) international campaign to China - the country's fastest-growing market for inbound visitors.
The tourism agency is spending around AU$170m (US$170m, EUR135m, £109m) over the next three years on the campaign, which will target key international markets.
Industry partners supporting joint marketing activities are contributing the remaining funding, with new broadcast, print and online advertising materials now launching in China.
Details:
www.australia.com
