Exhibition and attractions designer Thinkwell Group has launched Studio Thinkwell - an in-house digital design and production studio.

In addition to multimedia, online and mobile integration, Studio Thinkwell will design and develop digital experiences such as alternate reality games (ARG), interactive microsites and RFID tracking solutions.

The move is part of Thinkwell's strategy to ensure it is able to continue to provide turn-key designs to operators who demand complex technological solutions as part of their attractions.

Recently appointed director of digital media, Austin Hice, is taking the lead for Studio Thinkwell's internet and mobile integration.

"As technology becomes more integrated into people's daily lives, we're seeing a convergence of on- and off-line worlds that is transforming our business.

"For nearly a decade, Thinkwell has been bringing imaginations to life on behalf of our clients and their guests; now the digital arm of Thinkwell allows us to go even further and redefine the ways in which people engage with an experience - anytime, anywhere and on any platform."

Studio Thinkwell's strategic digital services will include campaign planning, competitive analysis, concept development, web business and revenue modeling, search engine optimization (SEO) and focus group testing.