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NEWS
The pandemic is serving as a catalyst for wellness and wellbeing, Mia Kyricos tells StarrCast
POSTED 24 May 2021 . BY Megan Whitby
Kyricos was honoured for her contribution to the industry with the Leading Woman in Wellness award at the Global Wellness Summit in 2019

I started the podcast because so many of us in spa and wellness have taken different paths into their fulfilling jobs, and I’ve always found the stories fascinating
– Lisa Starr
Lisa Starr, principal of Wynne Business and 35-year spa and wellness industry veteran, has launched the StarrCast podcast, interviewing wellness professionals about their career path.

Industry figure and consultant Mia Kyricos was the latest guest, discussing her predictions for industry trends and how she sees significant growth potential in wellness communities, real-estate and wellness technology.

Kyricos serves on multiple corporate boards including as a founding board member of the Global Wellness Institute (GWI) and Global Wellness Summit, and now focuses on strategic and brand advisory at her consulting firm Kyricos & Associates.

“Overall, I think we’ll see a deepening and broadening of each one of the GWI’s industry bubbles. Wellness isn’t slowing down anytime soon as COVID-19 is serving as a catalyst for the business of wellness and wellbeing," she said.

“People are also shifting their focus and the conversation we’ve tried to have about living and leading well at work and in our communities has been put on warp speed.

“The pandemic has reminded us of our mortality and, more than anything, the importance of our health. This has levelled the playing field globally and that’s exciting for all of us in the industry.”

Starr agreed and said consumers are now starting to truly comprehend and commit to wellness.

“At the end of the day we're definitely in the business of prevention and it’s ensuring our longevity for years to come,” added Kyricos.

“We have the power to help people live longer, happier and richer lives, and it’s a real privilege. We need more people to help carry this work forward and I’ve never been more bullish on the business of wellness and wellbeing than I am today.”

Kyricos is one of eight interviews from Season One of StarrCast, where individuals from six countries reflect on their career and industry experience (see list below).

Hailing from around the globe, the podcast’s interviewees are from widely different backgrounds, including everything from hospitality, F&B and fitness, to areas such as linguistics, the law, marketing, investment and acadaemia.

The goal of the podcast is to encourage those in established careers wanting to make a change, or young people thinking of their future, to consider a position in the wellness industry.

“I started the podcast because so many of us in spa and wellness have taken different paths into our fulfilling jobs, and I’ve always found the stories fascinating,” said Starr.

“There is so much opportunity to work in wellness, but career paths are undefined, often unpredictable, and even unplanned.”

StarrCast will cover the entire spectrum of the wellness industry, including spa and beauty, holistic and integrative health, nutrition, fitness, workplace wellness, wellness tourism and wellness communities.

Seasons two and three will be released in the next few weeks.

StarrCast season one line-up
RELATED STORIES
  FEATURE: Business analysis: Change management


Spa Business magazine takes a look at spas which are adapting and thriving since the pandemic struck
  FEATURE: Event review: Global Wellness Summit 2020


This year’s Global Wellness Summit saw two US surgeon generals, leading spa stakeholders and wellness professionals look towards the role they have to play following the global pandemic. Spa Business magazine gives its highlights
  Hall of Wellness Awards 2020 shortlist revealed, with nominations for Marc Cohen, Helena Grzesk and Andrew Jacka


The shortlist for the Hall of Wellness Awards (HOW Awards) has been announced, with 110 awards up for grabs, split into six categories – Middle East, Asia, Europe and UK, Oceania, Americas and Africa – plus an additional seven global prizes.
  COVID-19 is helping hoteliers recognise the value of spa revenue, says Emlyn Brown


Accor’s global VP of wellbeing, Emlyn Brown, believes COVID-19 has provided a platform for hotel spas in city locations to leverage the local market and become a crucial revenue driver.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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NEWS
The pandemic is serving as a catalyst for wellness and wellbeing, Mia Kyricos tells StarrCast
POSTED 24 May 2021 . BY Megan Whitby
Kyricos was honoured for her contribution to the industry with the Leading Woman in Wellness award at the Global Wellness Summit in 2019
I started the podcast because so many of us in spa and wellness have taken different paths into their fulfilling jobs, and I’ve always found the stories fascinating
– Lisa Starr
Lisa Starr, principal of Wynne Business and 35-year spa and wellness industry veteran, has launched the StarrCast podcast, interviewing wellness professionals about their career path.

Industry figure and consultant Mia Kyricos was the latest guest, discussing her predictions for industry trends and how she sees significant growth potential in wellness communities, real-estate and wellness technology.

Kyricos serves on multiple corporate boards including as a founding board member of the Global Wellness Institute (GWI) and Global Wellness Summit, and now focuses on strategic and brand advisory at her consulting firm Kyricos & Associates.

“Overall, I think we’ll see a deepening and broadening of each one of the GWI’s industry bubbles. Wellness isn’t slowing down anytime soon as COVID-19 is serving as a catalyst for the business of wellness and wellbeing," she said.

“People are also shifting their focus and the conversation we’ve tried to have about living and leading well at work and in our communities has been put on warp speed.

“The pandemic has reminded us of our mortality and, more than anything, the importance of our health. This has levelled the playing field globally and that’s exciting for all of us in the industry.”

Starr agreed and said consumers are now starting to truly comprehend and commit to wellness.

“At the end of the day we're definitely in the business of prevention and it’s ensuring our longevity for years to come,” added Kyricos.

“We have the power to help people live longer, happier and richer lives, and it’s a real privilege. We need more people to help carry this work forward and I’ve never been more bullish on the business of wellness and wellbeing than I am today.”

Kyricos is one of eight interviews from Season One of StarrCast, where individuals from six countries reflect on their career and industry experience (see list below).

Hailing from around the globe, the podcast’s interviewees are from widely different backgrounds, including everything from hospitality, F&B and fitness, to areas such as linguistics, the law, marketing, investment and acadaemia.

The goal of the podcast is to encourage those in established careers wanting to make a change, or young people thinking of their future, to consider a position in the wellness industry.

“I started the podcast because so many of us in spa and wellness have taken different paths into our fulfilling jobs, and I’ve always found the stories fascinating,” said Starr.

“There is so much opportunity to work in wellness, but career paths are undefined, often unpredictable, and even unplanned.”

StarrCast will cover the entire spectrum of the wellness industry, including spa and beauty, holistic and integrative health, nutrition, fitness, workplace wellness, wellness tourism and wellness communities.

Seasons two and three will be released in the next few weeks.

StarrCast season one line-up
RELATED STORIES
FEATURE: Business analysis: Change management


Spa Business magazine takes a look at spas which are adapting and thriving since the pandemic struck
FEATURE: Event review: Global Wellness Summit 2020


This year’s Global Wellness Summit saw two US surgeon generals, leading spa stakeholders and wellness professionals look towards the role they have to play following the global pandemic. Spa Business magazine gives its highlights
Hall of Wellness Awards 2020 shortlist revealed, with nominations for Marc Cohen, Helena Grzesk and Andrew Jacka


The shortlist for the Hall of Wellness Awards (HOW Awards) has been announced, with 110 awards up for grabs, split into six categories – Middle East, Asia, Europe and UK, Oceania, Americas and Africa – plus an additional seven global prizes.
COVID-19 is helping hoteliers recognise the value of spa revenue, says Emlyn Brown


Accor’s global VP of wellbeing, Emlyn Brown, believes COVID-19 has provided a platform for hotel spas in city locations to leverage the local market and become a crucial revenue driver.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS