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NEWS
The Living Wage: What does it mean for leisure?
POSTED 08 Jul 2015 . BY Jak Phillips
Entry level leisure workers, such as junior lifeguards, are in line for a significant pay increase
Chancellor George Osborne has today (8 July) unveiled plans for a new compulsory living wage in the first Conservative government Budget for almost 20 years.

From April 2016, the Living Wage will come into effect in place of the minimum wage, which is currently £6.50 per hour. The Living Wage – intended to cover significant cuts being made to tax credits for low income workers – will start at £7.20 per hour for over 25s, gradually rising to £9 per hour in 2020.

The announcement will have big implications for the leisure industry – both in terms of revenue opportunities and staff costs – where the majority of entry level workers start their careers on minimum wage.

For lifeguards, receptionists, junior personal trainers and a number of hospitality workers, the announcement heralds the prospect of a 38 per cent pay rise by 2020. Operators meanwhile, must contemplate how to cover a rapidly inflating wage bill.

“Increased costs for operators who rely on minimum wage staff, will have to be budgeted for, but the industry must embrace this increase with a positive attitude, to ensure we continue to build our reputation as a credible sector which creates good jobs and offers solid employment prospects,” said Leisure Media CEO Liz Terry.

“The increase in personal allowances and the minimum wage is good news for the industry, as it gives people more disposable income to enjoy their leisure time – assuming inflation and interest rates remain stable.”

Terry also criticised the “further undermining of student grants,” which she flagged as being at odds with the government’s stated aim of creating a competitive economy based on increased skills. She said the move will push more training costs onto employers and employees and could jeopardise training initiatives, as has been warned in a recent report.

Meanwhile, Steven Ward – executive director of physical activity sector body ukactive – said the move to implement a Living Wage could help to address inequality in society. He acknowledges it will present challenges to leisure employers, but believes they have enough time to overcome them.

“The government is seeking to do away with the enormous cost of working tax credits which is seen as government subsidising low wages by employers. We cannot pretend, however, that this change may not hurt employers as it certainly will,” Ward told Leisure Opportunities.

“With the timelines communicated, employers have time to plan their workforce and labour strategy, and make sure that they have a staffing structure that is affordable and delivers high quality services to members.”
RELATED STORIES
  Budget cuts pose major risk to physical activity initiatives: report


Government cuts to further education budgets are putting key initiatives tackling obesity and physical inactivity at risk, potentially triggering an even bigger health crisis, new research has warned.
  Budget 2015: Pubs toast chancellor’s beer duty cut


Britain's brewers and pubs were given a timely boost in the last UK Budget before the May General Election, with beer duty cut for the third year in a row.
  Budget 2014: Alcohol duty relief, penny off pints and a push for apprenticeships


The chancellor George Osborne has cut 1p from the price of beer for the second year running, as well as scrapping the annual alcohol duty escalator, which will instead now rise with inflation.
MORE NEWS
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
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Jobs    News   Products   Magazine   Subscribe
NEWS
The Living Wage: What does it mean for leisure?
POSTED 08 Jul 2015 . BY Jak Phillips
Entry level leisure workers, such as junior lifeguards, are in line for a significant pay increase
Chancellor George Osborne has today (8 July) unveiled plans for a new compulsory living wage in the first Conservative government Budget for almost 20 years.

From April 2016, the Living Wage will come into effect in place of the minimum wage, which is currently £6.50 per hour. The Living Wage – intended to cover significant cuts being made to tax credits for low income workers – will start at £7.20 per hour for over 25s, gradually rising to £9 per hour in 2020.

The announcement will have big implications for the leisure industry – both in terms of revenue opportunities and staff costs – where the majority of entry level workers start their careers on minimum wage.

For lifeguards, receptionists, junior personal trainers and a number of hospitality workers, the announcement heralds the prospect of a 38 per cent pay rise by 2020. Operators meanwhile, must contemplate how to cover a rapidly inflating wage bill.

“Increased costs for operators who rely on minimum wage staff, will have to be budgeted for, but the industry must embrace this increase with a positive attitude, to ensure we continue to build our reputation as a credible sector which creates good jobs and offers solid employment prospects,” said Leisure Media CEO Liz Terry.

“The increase in personal allowances and the minimum wage is good news for the industry, as it gives people more disposable income to enjoy their leisure time – assuming inflation and interest rates remain stable.”

Terry also criticised the “further undermining of student grants,” which she flagged as being at odds with the government’s stated aim of creating a competitive economy based on increased skills. She said the move will push more training costs onto employers and employees and could jeopardise training initiatives, as has been warned in a recent report.

Meanwhile, Steven Ward – executive director of physical activity sector body ukactive – said the move to implement a Living Wage could help to address inequality in society. He acknowledges it will present challenges to leisure employers, but believes they have enough time to overcome them.

“The government is seeking to do away with the enormous cost of working tax credits which is seen as government subsidising low wages by employers. We cannot pretend, however, that this change may not hurt employers as it certainly will,” Ward told Leisure Opportunities.

“With the timelines communicated, employers have time to plan their workforce and labour strategy, and make sure that they have a staffing structure that is affordable and delivers high quality services to members.”
RELATED STORIES
Budget cuts pose major risk to physical activity initiatives: report


Government cuts to further education budgets are putting key initiatives tackling obesity and physical inactivity at risk, potentially triggering an even bigger health crisis, new research has warned.
Budget 2015: Pubs toast chancellor’s beer duty cut


Britain's brewers and pubs were given a timely boost in the last UK Budget before the May General Election, with beer duty cut for the third year in a row.
Budget 2014: Alcohol duty relief, penny off pints and a push for apprenticeships


The chancellor George Osborne has cut 1p from the price of beer for the second year running, as well as scrapping the annual alcohol duty escalator, which will instead now rise with inflation.
MORE NEWS
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
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+ More news   
 
COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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