The operator of the Beatles Story visitor attraction in Liverpool has opened a second site within the new £10.5m Mersey Ferries terminal building.

Called Beatles Story Pier Head, the attraction features a new 4D theatre supplied by Simworx, gallery space showcasing Beatles memorabilia and a Fab4Store retail outlet.

The 40-seater Fab4D theatre will take guests on a multi-sensory 4D journey, created in partnership between Simworx and Red Star Studios, through the music of the Beatles. It is the first 4D theatre in Liverpool.

Beatles Story Pier Head is also home to the world premiere of White Feather: The Spirit of Lennon, a personal new exhibition, presented by Julian and Cynthia Lennon, showcasing previously unseen Beatles heirlooms.

Jerry Goldman, managing director of the Beatles Story said, "The Beatles Story's expansion in 2008 was incredibly beneficial, both to the business and to Liverpool and we were determined to continue this growth with significant investment in our second site and in the 4D experience at Pier Head.”

Terry Monkton, managing director of Simworx, said: "Jerry Goldman took an active role in the development of the creative concepts for the storyboarding of the film and the scope of supply for the hardware.

“Our brief was to create a 'wow factor' for visitors and as the first 4D cinema in Liverpool, we feel this has certainly been achieved."