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NEWS
Tennent’s Lager looking to pull in punters at the UK’s biggest beer attraction
POSTED 08 Nov 2018 . BY Luke Cloherty
Located at its Wellpark Brewery in Glasgow, Scotland’s oldest, the visitor centre will have artefacts on display that date back to 1556 when brewing was first carried out on the site Credit: VisitScotland
Beer brand Tennent’s Lager is to open a new immersive visitor attraction this month that will trace the history of the Wellpark brewery – where the beer is made – from the 1500s to the present day.

Located in the East End of Glasgow, Wellpark is the city's oldest brewery and the new visitor centre will have artefacts on display that date back to 1556 when brewing was first carried out on the site.

It will be the UK’s biggest beer-themed attraction when it opens on 22 November 2018.

The main exhibition, the Tennent’s Story, will be centred on the story of Hugh Tennent and the first brew of Tennent’s Lager in 1885.

The attraction will build upon the existing tour and tasting experience, taking visitors behind the scenes of the origins, production and provenance of the famous beer, as well as teaching guests how to pour the perfect pint.

Other features include motion capture animations developed by Glasgow School of Art, new artwork from graffiti artist Conzo Throb and personal stories from generations of Tennent’s alumni.

The tour will end at the revamped tasting experience, which is home to a new Tennent’s Tank Lager installation and will serve up brewery fresh pints of the lager.

"The Tennent’s Story is at the heart of Glasgow’s history and with this significant company investment at our home at Wellpark, we are bringing the story to life – bigger and better than we ever have before, as we showcase the brewery, the beer and the brand," said Alan McGarrie, group brand director for Tennent’s Lager.

"With an ever-growing interest in the provenance story of beer and a subsequent rise in beer tourism, we want to give locals and visitors to the city a behind-the-scenes look at not just a working brewery, but the history of Scotland’s number one beer and the cultural icon that is Tennent’s Lager."

Additionally, and as part of the project, the brewer is to open a learning facility called the Tennent’s Training Academy at the neighbouring Drygate Brewery, which also sits on the Wellpark site.
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NEWS
Tennent’s Lager looking to pull in punters at the UK’s biggest beer attraction
POSTED 08 Nov 2018 . BY Luke Cloherty
Located at its Wellpark Brewery in Glasgow, Scotland’s oldest, the visitor centre will have artefacts on display that date back to 1556 when brewing was first carried out on the site Credit: VisitScotland
Beer brand Tennent’s Lager is to open a new immersive visitor attraction this month that will trace the history of the Wellpark brewery – where the beer is made – from the 1500s to the present day.

Located in the East End of Glasgow, Wellpark is the city's oldest brewery and the new visitor centre will have artefacts on display that date back to 1556 when brewing was first carried out on the site.

It will be the UK’s biggest beer-themed attraction when it opens on 22 November 2018.

The main exhibition, the Tennent’s Story, will be centred on the story of Hugh Tennent and the first brew of Tennent’s Lager in 1885.

The attraction will build upon the existing tour and tasting experience, taking visitors behind the scenes of the origins, production and provenance of the famous beer, as well as teaching guests how to pour the perfect pint.

Other features include motion capture animations developed by Glasgow School of Art, new artwork from graffiti artist Conzo Throb and personal stories from generations of Tennent’s alumni.

The tour will end at the revamped tasting experience, which is home to a new Tennent’s Tank Lager installation and will serve up brewery fresh pints of the lager.

"The Tennent’s Story is at the heart of Glasgow’s history and with this significant company investment at our home at Wellpark, we are bringing the story to life – bigger and better than we ever have before, as we showcase the brewery, the beer and the brand," said Alan McGarrie, group brand director for Tennent’s Lager.

"With an ever-growing interest in the provenance story of beer and a subsequent rise in beer tourism, we want to give locals and visitors to the city a behind-the-scenes look at not just a working brewery, but the history of Scotland’s number one beer and the cultural icon that is Tennent’s Lager."

Additionally, and as part of the project, the brewer is to open a learning facility called the Tennent’s Training Academy at the neighbouring Drygate Brewery, which also sits on the Wellpark site.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
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COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

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The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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