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NEWS
Taking whisky to the world
POSTED 11 Sep 2006 . BY
The Scotch Whisky Experience in Scotland is to consider the opening of overseas outposts, as part of its "development vision" to be achieved by 2010.

The 18-year-old centre, which is currently undergoing a £2m overhaul, had previously considered establishing satellite units in London, Paris and Tokyo in the 1990s, but shelved plans in the wake of global instability caused by the first Gulf War.

"Expansion is part of our vision for 2010, but only if the right opportunity came up," said Alistair McIntosh, managing director of the £3m-a-year turnover attraction, which last year clocked in a quarter of a million visitors.

"We will complete our refurbishment in 2008, a major part of achieving our vision of making the centre a world-class operation by 2010.”

The centre, whose 18 shareholders include all of Scotland's major whisky companies, has already renovated its entrance and facade at a cost of £400,000 and plans to spend a further £1.6m by the beginning of 2008, updating the whisky tour to include a "more sensory experience represented through touch, taste, sound and smell".

There will also be further revamping of its famous barrel ride, to which extra languages including Russian and Mandarin have been added.

"Around 70 per cent of our visitors come from overseas and we are benefiting from the huge increases in the professionalism and marketing skill of the industry as a whole."

The average visitor to the centre, which is open every day of the year except Christmas day, spends £16.50. As the ticket price is £8.95, the figure includes purchases at the newly reorganised shop, in which all shareholders’ products are available.

The company also generates income from the Amber restaurant, the bar, the Scotch Whisky Appreciation Society and on and off-site tutored tastings.

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A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
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LATEST JOBS
General Manager, The Needles
Heritage Great Britain
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Job location: Isle of Wight , United Kingdom
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iPlayCo was established in 1999. [more...]
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The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
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QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

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NEWS
Taking whisky to the world
POSTED 11 Sep 2006 . BY
The Scotch Whisky Experience in Scotland is to consider the opening of overseas outposts, as part of its "development vision" to be achieved by 2010.

The 18-year-old centre, which is currently undergoing a £2m overhaul, had previously considered establishing satellite units in London, Paris and Tokyo in the 1990s, but shelved plans in the wake of global instability caused by the first Gulf War.

"Expansion is part of our vision for 2010, but only if the right opportunity came up," said Alistair McIntosh, managing director of the £3m-a-year turnover attraction, which last year clocked in a quarter of a million visitors.

"We will complete our refurbishment in 2008, a major part of achieving our vision of making the centre a world-class operation by 2010.”

The centre, whose 18 shareholders include all of Scotland's major whisky companies, has already renovated its entrance and facade at a cost of £400,000 and plans to spend a further £1.6m by the beginning of 2008, updating the whisky tour to include a "more sensory experience represented through touch, taste, sound and smell".

There will also be further revamping of its famous barrel ride, to which extra languages including Russian and Mandarin have been added.

"Around 70 per cent of our visitors come from overseas and we are benefiting from the huge increases in the professionalism and marketing skill of the industry as a whole."

The average visitor to the centre, which is open every day of the year except Christmas day, spends £16.50. As the ticket price is £8.95, the figure includes purchases at the newly reorganised shop, in which all shareholders’ products are available.

The company also generates income from the Amber restaurant, the bar, the Scotch Whisky Appreciation Society and on and off-site tutored tastings.

MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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