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NEWS
Taking whisky to the world
POSTED 11 Sep 2006 . BY
The Scotch Whisky Experience in Scotland is to consider the opening of overseas outposts, as part of its "development vision" to be achieved by 2010.

The 18-year-old centre, which is currently undergoing a £2m overhaul, had previously considered establishing satellite units in London, Paris and Tokyo in the 1990s, but shelved plans in the wake of global instability caused by the first Gulf War.

"Expansion is part of our vision for 2010, but only if the right opportunity came up," said Alistair McIntosh, managing director of the £3m-a-year turnover attraction, which last year clocked in a quarter of a million visitors.

"We will complete our refurbishment in 2008, a major part of achieving our vision of making the centre a world-class operation by 2010.”

The centre, whose 18 shareholders include all of Scotland's major whisky companies, has already renovated its entrance and facade at a cost of £400,000 and plans to spend a further £1.6m by the beginning of 2008, updating the whisky tour to include a "more sensory experience represented through touch, taste, sound and smell".

There will also be further revamping of its famous barrel ride, to which extra languages including Russian and Mandarin have been added.

"Around 70 per cent of our visitors come from overseas and we are benefiting from the huge increases in the professionalism and marketing skill of the industry as a whole."

The average visitor to the centre, which is open every day of the year except Christmas day, spends £16.50. As the ticket price is £8.95, the figure includes purchases at the newly reorganised shop, in which all shareholders’ products are available.

The company also generates income from the Amber restaurant, the bar, the Scotch Whisky Appreciation Society and on and off-site tutored tastings.

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NEWS
Taking whisky to the world
POSTED 11 Sep 2006 . BY
The Scotch Whisky Experience in Scotland is to consider the opening of overseas outposts, as part of its "development vision" to be achieved by 2010.

The 18-year-old centre, which is currently undergoing a £2m overhaul, had previously considered establishing satellite units in London, Paris and Tokyo in the 1990s, but shelved plans in the wake of global instability caused by the first Gulf War.

"Expansion is part of our vision for 2010, but only if the right opportunity came up," said Alistair McIntosh, managing director of the £3m-a-year turnover attraction, which last year clocked in a quarter of a million visitors.

"We will complete our refurbishment in 2008, a major part of achieving our vision of making the centre a world-class operation by 2010.”

The centre, whose 18 shareholders include all of Scotland's major whisky companies, has already renovated its entrance and facade at a cost of £400,000 and plans to spend a further £1.6m by the beginning of 2008, updating the whisky tour to include a "more sensory experience represented through touch, taste, sound and smell".

There will also be further revamping of its famous barrel ride, to which extra languages including Russian and Mandarin have been added.

"Around 70 per cent of our visitors come from overseas and we are benefiting from the huge increases in the professionalism and marketing skill of the industry as a whole."

The average visitor to the centre, which is open every day of the year except Christmas day, spends £16.50. As the ticket price is £8.95, the figure includes purchases at the newly reorganised shop, in which all shareholders’ products are available.

The company also generates income from the Amber restaurant, the bar, the Scotch Whisky Appreciation Society and on and off-site tutored tastings.

MORE NEWS
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
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COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
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