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Sysco helps to bring science to life
POSTED 19 May 2010 . BY Sarah Todd
The Natural History Museum in London, UK, recently opened the doors to its £78m (US$128.1m, 89.3m euro) Darwin Centre, its most significant expansion since it moved to South Kensington in 1881.

Included in this expansion is an eight-storey concrete Cocoon, suspended within a glass outer box. A pioneering research facility, it is to be used by the world's leading scientists and also help to bring visitors closer to the burning issues affecting the planet.

On this part of the expansion, Sysco was the audio consultant, coordinating four different software producers. The centrepiece of the attraction is a 32-screen interactive wall, which illustrates what's happening to the planet in terms of the melting of the polar ice caps and deforestation.

Sensors in the wall calculate how many people are standing in front of the screen and the wall responds accordingly, mimicking what's happening in the world, so the more people, the quicker the deterioration of the planet.

The museum's project director, Paul Bowers, said interactivity and the use of the latest media, was of utmost importance when planning the Darwin Centre. "We knew from the beginning of the project that we wanted to have a rich variety of media in the space and a variety of ways for visitors to interact, to allow people to personalise their experience and link back to us via the website afterwards," Bowers said.

"Many of the science stories we're telling are complicated and we wanted them to be interesting and accurate, with real scientists speaking with the public, so there's lots of video and audio, whether that be linear film, or interactives including film. We know from our evaluation that people historically perceive science as being dusty and dry, so we wanted to highlight what's modern and interesting and reach the audience with the media they're used to."

(For more information, please see AM4/2009 Multimedia and AV feature)
MORE NEWS
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A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
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COMPANY PROFILES
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NEWS
Sysco helps to bring science to life
POSTED 19 May 2010 . BY Sarah Todd
The Natural History Museum in London, UK, recently opened the doors to its £78m (US$128.1m, 89.3m euro) Darwin Centre, its most significant expansion since it moved to South Kensington in 1881.

Included in this expansion is an eight-storey concrete Cocoon, suspended within a glass outer box. A pioneering research facility, it is to be used by the world's leading scientists and also help to bring visitors closer to the burning issues affecting the planet.

On this part of the expansion, Sysco was the audio consultant, coordinating four different software producers. The centrepiece of the attraction is a 32-screen interactive wall, which illustrates what's happening to the planet in terms of the melting of the polar ice caps and deforestation.

Sensors in the wall calculate how many people are standing in front of the screen and the wall responds accordingly, mimicking what's happening in the world, so the more people, the quicker the deterioration of the planet.

The museum's project director, Paul Bowers, said interactivity and the use of the latest media, was of utmost importance when planning the Darwin Centre. "We knew from the beginning of the project that we wanted to have a rich variety of media in the space and a variety of ways for visitors to interact, to allow people to personalise their experience and link back to us via the website afterwards," Bowers said.

"Many of the science stories we're telling are complicated and we wanted them to be interesting and accurate, with real scientists speaking with the public, so there's lots of video and audio, whether that be linear film, or interactives including film. We know from our evaluation that people historically perceive science as being dusty and dry, so we wanted to highlight what's modern and interesting and reach the audience with the media they're used to."

(For more information, please see AM4/2009 Multimedia and AV feature)
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
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COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


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