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Sysco helps to bring science to life
POSTED 19 May 2010 . BY Sarah Todd
The Natural History Museum in London, UK, recently opened the doors to its £78m (US$128.1m, 89.3m euro) Darwin Centre, its most significant expansion since it moved to South Kensington in 1881.

Included in this expansion is an eight-storey concrete Cocoon, suspended within a glass outer box. A pioneering research facility, it is to be used by the world's leading scientists and also help to bring visitors closer to the burning issues affecting the planet.

On this part of the expansion, Sysco was the audio consultant, coordinating four different software producers. The centrepiece of the attraction is a 32-screen interactive wall, which illustrates what's happening to the planet in terms of the melting of the polar ice caps and deforestation.

Sensors in the wall calculate how many people are standing in front of the screen and the wall responds accordingly, mimicking what's happening in the world, so the more people, the quicker the deterioration of the planet.

The museum's project director, Paul Bowers, said interactivity and the use of the latest media, was of utmost importance when planning the Darwin Centre. "We knew from the beginning of the project that we wanted to have a rich variety of media in the space and a variety of ways for visitors to interact, to allow people to personalise their experience and link back to us via the website afterwards," Bowers said.

"Many of the science stories we're telling are complicated and we wanted them to be interesting and accurate, with real scientists speaking with the public, so there's lots of video and audio, whether that be linear film, or interactives including film. We know from our evaluation that people historically perceive science as being dusty and dry, so we wanted to highlight what's modern and interesting and reach the audience with the media they're used to."

(For more information, please see AM4/2009 Multimedia and AV feature)
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A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
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NEWS
Sysco helps to bring science to life
POSTED 19 May 2010 . BY Sarah Todd
The Natural History Museum in London, UK, recently opened the doors to its £78m (US$128.1m, 89.3m euro) Darwin Centre, its most significant expansion since it moved to South Kensington in 1881.

Included in this expansion is an eight-storey concrete Cocoon, suspended within a glass outer box. A pioneering research facility, it is to be used by the world's leading scientists and also help to bring visitors closer to the burning issues affecting the planet.

On this part of the expansion, Sysco was the audio consultant, coordinating four different software producers. The centrepiece of the attraction is a 32-screen interactive wall, which illustrates what's happening to the planet in terms of the melting of the polar ice caps and deforestation.

Sensors in the wall calculate how many people are standing in front of the screen and the wall responds accordingly, mimicking what's happening in the world, so the more people, the quicker the deterioration of the planet.

The museum's project director, Paul Bowers, said interactivity and the use of the latest media, was of utmost importance when planning the Darwin Centre. "We knew from the beginning of the project that we wanted to have a rich variety of media in the space and a variety of ways for visitors to interact, to allow people to personalise their experience and link back to us via the website afterwards," Bowers said.

"Many of the science stories we're telling are complicated and we wanted them to be interesting and accurate, with real scientists speaking with the public, so there's lots of video and audio, whether that be linear film, or interactives including film. We know from our evaluation that people historically perceive science as being dusty and dry, so we wanted to highlight what's modern and interesting and reach the audience with the media they're used to."

(For more information, please see AM4/2009 Multimedia and AV feature)
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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