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NEWS
Swansea council strikes deal for 'state-of-the-art' waterfront arena with vast digital façade
POSTED 09 Apr 2018 . BY Kim Megson
Architecture practice ACME are designing the 8,825sq m (95,000sq ft) building, which will host concerts, exhibitions, theatrical events and conferences Credit: ACME

The arena design was developed to provide internal flexibility while creating an animated external façade at the heart of a new coastal park
– Friedrich Ludewig
New details have been announced for the entertainment arena being developed in Swansea as part of a £1.3bn leisure investment designed to reinvigorate the Welsh city centre's cultural scene.

Swansea City and County Council has announced the signing of a deal with live entertainment company the Ambassador Theatre Group (ATG) to operate Swansea Arena, construction of which will begin this year.

Architecture practice ACME is designing the 8,825sq m (95,000sq ft) building, which will host concerts, exhibitions, theatrical events and conferences and boast a capacity of 3,500 people when it opens in 2020.

According to the design team, “the structure will have a fluid form of bifurcating curves that has been influenced by the spatial requirements of the programme – each peel representing a specific use that sits above a glazed plinth.”

Its pleated anodized aluminium façade – developed in collaboration with Murphy Facade Studio – will feature a vast digital wall and integrated LED lighting to broadcast events and performances to the adjacent square. Landscape architects Capita Lovejoy will create the public realm around the site.

Friedrich Ludewig, director of ACME, said: “We’ve worked on the regeneration of Swansea for the last 10 years, and we are proud to be able to deliver the first major step in the regeneration of the city centre, which will ultimately create a vibrant pedestrian route from Oxford Street to the beach of Swansea Bay.

“The arena design was developed to provide internal flexibility while creating an animated external façade at the heart of a new coastal park.”

The venue – which represents the first phase of the long-term Swansea Bay City Deal – is to be constructed by Swansea’s old Dockland Coal Drops, forming a new attraction to bring people back to a neglected part of the city.

According to Mark Cornell, CEO of ATG, it will “become a market-leading venue with our strong focus on customer service, high quality and diverse content.”

Commenting on the project, Swansea Council Leader Rob Stewart said: “I am delighted that we have secured ATG to operate our state-of-the-art digital indoor arena. It is a testimony to the potential of Swansea that we have attracted such a high-quality company that clearly shares our vision for the future of the city.

“We are determined to enhance the city centre area for the benefit of both the people of Swansea and our visitors, and this deal represents another major milestone along that journey.”

ACME – who have offices in London, Berlin and Melbourne – have worked on 180 projects in 25 countries, including the new arcades at Victoria Gate in Leeds, the new Eastland Library in Melbourne and Robina Market in Queensland. They are currently working on a new footbridge in Berlin, several hotels in Knightsbridge and Aldgate and 600 residential units in the City of London.
Landscape architects Capita Lovejoy will create the public realm around the site Credit: ACME
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NEWS
Swansea council strikes deal for 'state-of-the-art' waterfront arena with vast digital façade
POSTED 09 Apr 2018 . BY Kim Megson
Architecture practice ACME are designing the 8,825sq m (95,000sq ft) building, which will host concerts, exhibitions, theatrical events and conferences Credit: ACME
The arena design was developed to provide internal flexibility while creating an animated external façade at the heart of a new coastal park
– Friedrich Ludewig
New details have been announced for the entertainment arena being developed in Swansea as part of a £1.3bn leisure investment designed to reinvigorate the Welsh city centre's cultural scene.

Swansea City and County Council has announced the signing of a deal with live entertainment company the Ambassador Theatre Group (ATG) to operate Swansea Arena, construction of which will begin this year.

Architecture practice ACME is designing the 8,825sq m (95,000sq ft) building, which will host concerts, exhibitions, theatrical events and conferences and boast a capacity of 3,500 people when it opens in 2020.

According to the design team, “the structure will have a fluid form of bifurcating curves that has been influenced by the spatial requirements of the programme – each peel representing a specific use that sits above a glazed plinth.”

Its pleated anodized aluminium façade – developed in collaboration with Murphy Facade Studio – will feature a vast digital wall and integrated LED lighting to broadcast events and performances to the adjacent square. Landscape architects Capita Lovejoy will create the public realm around the site.

Friedrich Ludewig, director of ACME, said: “We’ve worked on the regeneration of Swansea for the last 10 years, and we are proud to be able to deliver the first major step in the regeneration of the city centre, which will ultimately create a vibrant pedestrian route from Oxford Street to the beach of Swansea Bay.

“The arena design was developed to provide internal flexibility while creating an animated external façade at the heart of a new coastal park.”

The venue – which represents the first phase of the long-term Swansea Bay City Deal – is to be constructed by Swansea’s old Dockland Coal Drops, forming a new attraction to bring people back to a neglected part of the city.

According to Mark Cornell, CEO of ATG, it will “become a market-leading venue with our strong focus on customer service, high quality and diverse content.”

Commenting on the project, Swansea Council Leader Rob Stewart said: “I am delighted that we have secured ATG to operate our state-of-the-art digital indoor arena. It is a testimony to the potential of Swansea that we have attracted such a high-quality company that clearly shares our vision for the future of the city.

“We are determined to enhance the city centre area for the benefit of both the people of Swansea and our visitors, and this deal represents another major milestone along that journey.”

ACME – who have offices in London, Berlin and Melbourne – have worked on 180 projects in 25 countries, including the new arcades at Victoria Gate in Leeds, the new Eastland Library in Melbourne and Robina Market in Queensland. They are currently working on a new footbridge in Berlin, several hotels in Knightsbridge and Aldgate and 600 residential units in the City of London.
Landscape architects Capita Lovejoy will create the public realm around the site Credit: ACME
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
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COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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