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NEWS
Study shows virtual reality has significant effect on brain function
POSTED 26 Nov 2014 . BY Tom Anstey
Virtual reality headsets are becoming ever more popular in the attractions industry
Neurophysicists have discovered that the space-mapping neurons in the brain react differently when exposed to virtual reality (VR), with a study on rats showing VR makes a significant impact on the brain, though it is not yet known what effects this will have in future.

Published in the journal Nature Neuroscience, scientists studied the hippocampus – a region of the brain linked with diseases such as Alzheimer’s, stroke, depression, schizophrenia, epilepsy and post-traumatic stress disorder – and discovered that the same scene presented in both virtual reality and real life, presented completely different sets of neurological data.

For the study, researchers placed a small harness around rats and put them on a treadmill surrounded by a “virtual world” on large video screens — a virtual environment they described as “even more immersive than IMAX”. The rats were then introduced to a real room designed to look exactly like the virtual reality room with data for both circumstances measured.

In the virtual world, the rats’ hippocampal neurons appeared to be firing completely randomly, as if the neurons had no idea where the rat was — even though the rats seemed to behave perfectly normally in both the real and virtual worlds.

The study also showed that although the rats’ hippocampal neurons were highly active in the real-world environment, more than half of those neurons shut down in the virtual space. The difference separating the virtual world and the real space was that in VR, there was a lack of sounds and smells used by the brain to create a spatial map, using instead only visual landmarks to create that map.

“The pattern of activity in a brain region involved in spatial learning in the virtual world is completely different than when it processes activity in the real world,” said Mayank Mehta, professor of physics, neurology and neurobiology at the UCLA College and the study’s senior author. “Since so many people are using virtual reality, it is important to understand why there are such big differences.”
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A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
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NEWS
Study shows virtual reality has significant effect on brain function
POSTED 26 Nov 2014 . BY Tom Anstey
Virtual reality headsets are becoming ever more popular in the attractions industry
Neurophysicists have discovered that the space-mapping neurons in the brain react differently when exposed to virtual reality (VR), with a study on rats showing VR makes a significant impact on the brain, though it is not yet known what effects this will have in future.

Published in the journal Nature Neuroscience, scientists studied the hippocampus – a region of the brain linked with diseases such as Alzheimer’s, stroke, depression, schizophrenia, epilepsy and post-traumatic stress disorder – and discovered that the same scene presented in both virtual reality and real life, presented completely different sets of neurological data.

For the study, researchers placed a small harness around rats and put them on a treadmill surrounded by a “virtual world” on large video screens — a virtual environment they described as “even more immersive than IMAX”. The rats were then introduced to a real room designed to look exactly like the virtual reality room with data for both circumstances measured.

In the virtual world, the rats’ hippocampal neurons appeared to be firing completely randomly, as if the neurons had no idea where the rat was — even though the rats seemed to behave perfectly normally in both the real and virtual worlds.

The study also showed that although the rats’ hippocampal neurons were highly active in the real-world environment, more than half of those neurons shut down in the virtual space. The difference separating the virtual world and the real space was that in VR, there was a lack of sounds and smells used by the brain to create a spatial map, using instead only visual landmarks to create that map.

“The pattern of activity in a brain region involved in spatial learning in the virtual world is completely different than when it processes activity in the real world,” said Mayank Mehta, professor of physics, neurology and neurobiology at the UCLA College and the study’s senior author. “Since so many people are using virtual reality, it is important to understand why there are such big differences.”
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


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