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NEWS
Study shows virtual reality has significant effect on brain function
POSTED 26 Nov 2014 . BY Tom Anstey
Virtual reality headsets are becoming ever more popular in the attractions industry
Neurophysicists have discovered that the space-mapping neurons in the brain react differently when exposed to virtual reality (VR), with a study on rats showing VR makes a significant impact on the brain, though it is not yet known what effects this will have in future.

Published in the journal Nature Neuroscience, scientists studied the hippocampus – a region of the brain linked with diseases such as Alzheimer’s, stroke, depression, schizophrenia, epilepsy and post-traumatic stress disorder – and discovered that the same scene presented in both virtual reality and real life, presented completely different sets of neurological data.

For the study, researchers placed a small harness around rats and put them on a treadmill surrounded by a “virtual world” on large video screens — a virtual environment they described as “even more immersive than IMAX”. The rats were then introduced to a real room designed to look exactly like the virtual reality room with data for both circumstances measured.

In the virtual world, the rats’ hippocampal neurons appeared to be firing completely randomly, as if the neurons had no idea where the rat was — even though the rats seemed to behave perfectly normally in both the real and virtual worlds.

The study also showed that although the rats’ hippocampal neurons were highly active in the real-world environment, more than half of those neurons shut down in the virtual space. The difference separating the virtual world and the real space was that in VR, there was a lack of sounds and smells used by the brain to create a spatial map, using instead only visual landmarks to create that map.

“The pattern of activity in a brain region involved in spatial learning in the virtual world is completely different than when it processes activity in the real world,” said Mayank Mehta, professor of physics, neurology and neurobiology at the UCLA College and the study’s senior author. “Since so many people are using virtual reality, it is important to understand why there are such big differences.”
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
+ More news   
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NEWS
Study shows virtual reality has significant effect on brain function
POSTED 26 Nov 2014 . BY Tom Anstey
Virtual reality headsets are becoming ever more popular in the attractions industry
Neurophysicists have discovered that the space-mapping neurons in the brain react differently when exposed to virtual reality (VR), with a study on rats showing VR makes a significant impact on the brain, though it is not yet known what effects this will have in future.

Published in the journal Nature Neuroscience, scientists studied the hippocampus – a region of the brain linked with diseases such as Alzheimer’s, stroke, depression, schizophrenia, epilepsy and post-traumatic stress disorder – and discovered that the same scene presented in both virtual reality and real life, presented completely different sets of neurological data.

For the study, researchers placed a small harness around rats and put them on a treadmill surrounded by a “virtual world” on large video screens — a virtual environment they described as “even more immersive than IMAX”. The rats were then introduced to a real room designed to look exactly like the virtual reality room with data for both circumstances measured.

In the virtual world, the rats’ hippocampal neurons appeared to be firing completely randomly, as if the neurons had no idea where the rat was — even though the rats seemed to behave perfectly normally in both the real and virtual worlds.

The study also showed that although the rats’ hippocampal neurons were highly active in the real-world environment, more than half of those neurons shut down in the virtual space. The difference separating the virtual world and the real space was that in VR, there was a lack of sounds and smells used by the brain to create a spatial map, using instead only visual landmarks to create that map.

“The pattern of activity in a brain region involved in spatial learning in the virtual world is completely different than when it processes activity in the real world,” said Mayank Mehta, professor of physics, neurology and neurobiology at the UCLA College and the study’s senior author. “Since so many people are using virtual reality, it is important to understand why there are such big differences.”
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
+ More news   
 
COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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