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Sports strategy: Crouch urges local authorities to keep investing in sport
POSTED 06 Jan 2016 . BY Matthew Campelli
Crouch highlighted councils in Kent, which 'had not taken the axe to sport', as proof local authorities could invest despite cuts
Sports minister Tracey Crouch has urged local authorities to invest in sport despite large cuts to the Department of Communities and Local Government (DCLG) in the latest spending review.

During Crouch’s first Culture, Media and Sport Select Committee hearing since the publication of the government’s sports strategy – Sporting Future – she said that local government was expected to play its part as the “largest public sector investor in sport”.

Local authorities spend more than £1bn (US$1.5bn, €1.4bn) per year on sport and physical activity, excluding capital spend.

She said that despite a budget decrease of up to 30 per cent for the DCLG during the current parliament, announced by chancellor George Osborne last November, the Department of Culture, Media and Sport (DCMS) had not audited the effect the cuts would have on local authority sport delivery.

However, Crouch highlighted the work done by local councils in Kent, the county of her Chatham and Aylesford constituency, which “had not taken an axe to its sports and leisure facilities” and was seeing improvements in health as a consequence.

“It’s controversial to say, but Medway Council kept the free swimming for under-16 and over-60s and as a consequence people are still participating,” she added.

Under the terms of the new sports strategy, local authorities will be eligible to bid for Sport England funding to develop and implement physical activity strategies if they are located in areas where participation is lower than average.

Crouch, due to take maternity leave at the end of the month, was quizzed by MPs about recording “tangible results” for some of the pilot schemes Sport England is expected to fund in accordance with the strategy.

The first annual report will be published in December, a year after Sporting Future was revealed. Crouch conceded that some aspects, such as measuring participation by women and people from lower socioeconomic groups, were easier to record than the effect the strategy would have on mental health and social value, although she was “confident it will be able to meet the targets set”.

Grassroots football and its relationship with the Premier League was also a point of reference for the committee, which is headed up by Crouch’s Conservative colleague Jesse Norman.

The sports minister revealed that following the final settlement the Premier League makes regarding its television rights, as well as Ofcom’s investigation into the transaction, it will plough more than £100m (US$146.2m, €135.9m) per annum into grassroots football, double the current commitment of £52m (US$76m, €70.7m).

Crouch implied that the added money – which is coming as a result of the broadcasting deal the league signed worth £8.2bn (US$12bn, €11.1bn) for the three years from 2016 – would be used to fund new facilities and heart screening apparatus.

Experienced football coach Crouch said: “I’ve seen the poor changing rooms and facilities, and goalposts that are about to fall on people’s heads, and it’s really important the money we’re spending is going into the areas of real need across the whole country.”
RELATED STORIES
  Sports strategy: Sport England’s Active People Survey to be replaced


Sport England’s Active People Survey will be scrapped in favour of research that explores different types of physical activity rather than just traditional outdoor sports.
  Sports strategy: Sports Business Council to be established


A Sports Business Council will be established by the government in a bid to stimulate further growth and potentially shape policy in the sports sector.
  Sports strategy: The key points at a glance


The government's wide-ranging sports strategy covers several bases within its 84-pages, from funding guidelines to defined outcomes. Sports Management strips the key information from the report.
  Sports strategy: Industry reaction to new vision for sport and physical activity


The first government review on sport strategy in a decade included a number of initiatives which will have ramifications for the sport and physical activity sector.
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NEWS
Sports strategy: Crouch urges local authorities to keep investing in sport
POSTED 06 Jan 2016 . BY Matthew Campelli
Crouch highlighted councils in Kent, which 'had not taken the axe to sport', as proof local authorities could invest despite cuts
Sports minister Tracey Crouch has urged local authorities to invest in sport despite large cuts to the Department of Communities and Local Government (DCLG) in the latest spending review.

During Crouch’s first Culture, Media and Sport Select Committee hearing since the publication of the government’s sports strategy – Sporting Future – she said that local government was expected to play its part as the “largest public sector investor in sport”.

Local authorities spend more than £1bn (US$1.5bn, €1.4bn) per year on sport and physical activity, excluding capital spend.

She said that despite a budget decrease of up to 30 per cent for the DCLG during the current parliament, announced by chancellor George Osborne last November, the Department of Culture, Media and Sport (DCMS) had not audited the effect the cuts would have on local authority sport delivery.

However, Crouch highlighted the work done by local councils in Kent, the county of her Chatham and Aylesford constituency, which “had not taken an axe to its sports and leisure facilities” and was seeing improvements in health as a consequence.

“It’s controversial to say, but Medway Council kept the free swimming for under-16 and over-60s and as a consequence people are still participating,” she added.

Under the terms of the new sports strategy, local authorities will be eligible to bid for Sport England funding to develop and implement physical activity strategies if they are located in areas where participation is lower than average.

Crouch, due to take maternity leave at the end of the month, was quizzed by MPs about recording “tangible results” for some of the pilot schemes Sport England is expected to fund in accordance with the strategy.

The first annual report will be published in December, a year after Sporting Future was revealed. Crouch conceded that some aspects, such as measuring participation by women and people from lower socioeconomic groups, were easier to record than the effect the strategy would have on mental health and social value, although she was “confident it will be able to meet the targets set”.

Grassroots football and its relationship with the Premier League was also a point of reference for the committee, which is headed up by Crouch’s Conservative colleague Jesse Norman.

The sports minister revealed that following the final settlement the Premier League makes regarding its television rights, as well as Ofcom’s investigation into the transaction, it will plough more than £100m (US$146.2m, €135.9m) per annum into grassroots football, double the current commitment of £52m (US$76m, €70.7m).

Crouch implied that the added money – which is coming as a result of the broadcasting deal the league signed worth £8.2bn (US$12bn, €11.1bn) for the three years from 2016 – would be used to fund new facilities and heart screening apparatus.

Experienced football coach Crouch said: “I’ve seen the poor changing rooms and facilities, and goalposts that are about to fall on people’s heads, and it’s really important the money we’re spending is going into the areas of real need across the whole country.”
RELATED STORIES
Sports strategy: Sport England’s Active People Survey to be replaced


Sport England’s Active People Survey will be scrapped in favour of research that explores different types of physical activity rather than just traditional outdoor sports.
Sports strategy: Sports Business Council to be established


A Sports Business Council will be established by the government in a bid to stimulate further growth and potentially shape policy in the sports sector.
Sports strategy: The key points at a glance


The government's wide-ranging sports strategy covers several bases within its 84-pages, from funding guidelines to defined outcomes. Sports Management strips the key information from the report.
Sports strategy: Industry reaction to new vision for sport and physical activity


The first government review on sport strategy in a decade included a number of initiatives which will have ramifications for the sport and physical activity sector.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
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COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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