Spafinder Wellness 365 is to organise a three-day programme focusing on the growing wellness tourism sector at this year’s World Travel Market (WTM) 2014 exhibition.

The wellness industry company – which covers media, marketing and gifting offerings – has devised a schedule combining workshops with experience and insights from some of the sector’s leading executives and experts.

The programme will run from 4-6 November 2014 at London’s ExCeL centre, as part of the WTM, an event which attracts more than 50,000 senior travel industry professionals, government ministers and international press.

Reflecting on the success of the wellness tourism sector, which is currently enjoying 9 per cent annual growth, John Bevan, CEO Europe for Spafinder, says: “The sector offers a wide range of opportunities for the travel and tourism industry, while World Travel Market – with executives in attendance agreeing more than £2 billion in business deals – is the perfect platform to help grow the sector further.”

The first session on Tuesday 4 November will explore what wellness tourism is and why it is growing faster than the wider travel and tourism industry. The session will include findings from the latest research in the sector.

The second session on Wednesday 5 November looks to define both Medical Tourism and Wellness Tourism, which are often confused. It will look at the opportunities in both sectors and how they can work together.

The third session on Thursday 6 November will look at how national and regional governments as well as private sector businesses have successfully integrated wellness tourism into their marketing campaigns.

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