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NEWS
Spa bookings reach 70 per cent of pre-COVID-19 levels, reports Spabreaks.com
POSTED 30 Sep 2020 . BY Megan Whitby
According to Spabreaks.com, the success in bookings is due to spas reopening in a way that not only respects COVID-19 measures, but also seeks to enhance experiences that support health and wellbeing Credit: Shutterstock: NDAB Creativity

It’s been wonderful to see spas do so much to embrace the new set of circumstances and really celebrate the meaning of spa
– Abi Selby
In June, the Good Spa Guide revealed the results of a survey which asked 5,000 UK spa-goers what they were most looking forward to, what worried them, and how their habits might change, in light of COVID-19.

The survey reported that just over 80 per cent of respondents said they’d go back to a spa straight away (48 per cent) and behavioural specialist Daphne Metland told Spa Business she predicted a surge in spa bookings post-lockdown.

So far, Metland’s prediction is proving accurate as UK spa bookings agency, Spabreaks.com, has confirmed its bookings have reached 70 per cent of their pre-COVID-19 capacity, since 15 August.

Spabreaks.com founder, Abi Selby, commented: “It’s been an incredibly difficult year for the spa industry but it’s been wonderful to see spas do so much to embrace the new set of circumstances and really celebrate the meaning of spa in its many different guises.

“It’s been lovely to see how welcoming and supportive customers have been when returning to spas, especially the support they’ve shown for everyone working hard to make sure they have a safe, relaxing and meaningful experience.”

According to Spabreaks.com which lists more than 750 UK spas, the success in bookings is due to spas reopening in a way that not only adheres to, and respects, COVID-19-secure measures, but also seeks to enhance experiences that support health, wellbeing and peace of mind which may have been neglected over the last few months.

For example, the warm weather has provided an excellent opportunity for guests to enjoy some of the spectacular spa gardens available across the UK.

Back in June, the survey actually indicated a demand for spas to ramp up outdoor facilities, as nearly two-thirds of the sample set said they'd feel happier using spa areas outside.

Metland commented: “We’re going to see more use of outdoor space at spas because meeting others outside has become the norm during lockdown, and due to scientific evidence supporting that the outdoors is safer, in terms of risking COVID-19 transmission.”

The trend appears to be picking up speed around the globe, with spas such as Lefay Resort and Spa Lago di Garda and California’s Glen Ivy Hot Springs beginning to offer outdoor treatments and nature retreat packages.

Selby has been as strong supporter of the industry as it lobbied government to reopen, more recently she is pushing for the reopening of thermal facilites.

"We really do need our thermal facilities open to truly start to maximise the opportunity that exists," she said.

"With many of our wonderful wellness colleagues still on furlough, it presents us with enormous challenges in so many areas, but we must all pull together and remain positive. If we all work together, we can come through this bigger and stronger."
RELATED STORIES
  Over 220 spas register for new industry standard for cancer touch therapy, launched by Sue Harmsworth


Sue Harmsworth, industry influencer and founder of ESPA, has recently announced the launch of the Standards Authority for Touch in Cancer Care (SATCC).
  UK Spa Association names Abi Selby chair and unveils new board members


The UK Spa Association (UKSA) has appointed Abi Selby – founder of online consumer spa directory Spabreaks.com – as its new chair.
  FEATURE: Research: New perspectives


Two surveys in the UK highlight both spa operator and spa-goer insights as facilities across the country begin to welcome guests back
  Expect a surge in demand for spas, says behavioural specialist, Daphne Metland


The Good Spa Guide has revealed the results to its online survey which asked 5,000 UK spa- goers what they were most looking forward to, what worried them, and how their habits might change, in light of COVID-19.
MORE NEWS
London Museum makes destination dining part of the attraction
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OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
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NEWS
Spa bookings reach 70 per cent of pre-COVID-19 levels, reports Spabreaks.com
POSTED 30 Sep 2020 . BY Megan Whitby
According to Spabreaks.com, the success in bookings is due to spas reopening in a way that not only respects COVID-19 measures, but also seeks to enhance experiences that support health and wellbeing Credit: Shutterstock: NDAB Creativity
It’s been wonderful to see spas do so much to embrace the new set of circumstances and really celebrate the meaning of spa
– Abi Selby
In June, the Good Spa Guide revealed the results of a survey which asked 5,000 UK spa-goers what they were most looking forward to, what worried them, and how their habits might change, in light of COVID-19.

The survey reported that just over 80 per cent of respondents said they’d go back to a spa straight away (48 per cent) and behavioural specialist Daphne Metland told Spa Business she predicted a surge in spa bookings post-lockdown.

So far, Metland’s prediction is proving accurate as UK spa bookings agency, Spabreaks.com, has confirmed its bookings have reached 70 per cent of their pre-COVID-19 capacity, since 15 August.

Spabreaks.com founder, Abi Selby, commented: “It’s been an incredibly difficult year for the spa industry but it’s been wonderful to see spas do so much to embrace the new set of circumstances and really celebrate the meaning of spa in its many different guises.

“It’s been lovely to see how welcoming and supportive customers have been when returning to spas, especially the support they’ve shown for everyone working hard to make sure they have a safe, relaxing and meaningful experience.”

According to Spabreaks.com which lists more than 750 UK spas, the success in bookings is due to spas reopening in a way that not only adheres to, and respects, COVID-19-secure measures, but also seeks to enhance experiences that support health, wellbeing and peace of mind which may have been neglected over the last few months.

For example, the warm weather has provided an excellent opportunity for guests to enjoy some of the spectacular spa gardens available across the UK.

Back in June, the survey actually indicated a demand for spas to ramp up outdoor facilities, as nearly two-thirds of the sample set said they'd feel happier using spa areas outside.

Metland commented: “We’re going to see more use of outdoor space at spas because meeting others outside has become the norm during lockdown, and due to scientific evidence supporting that the outdoors is safer, in terms of risking COVID-19 transmission.”

The trend appears to be picking up speed around the globe, with spas such as Lefay Resort and Spa Lago di Garda and California’s Glen Ivy Hot Springs beginning to offer outdoor treatments and nature retreat packages.

Selby has been as strong supporter of the industry as it lobbied government to reopen, more recently she is pushing for the reopening of thermal facilites.

"We really do need our thermal facilities open to truly start to maximise the opportunity that exists," she said.

"With many of our wonderful wellness colleagues still on furlough, it presents us with enormous challenges in so many areas, but we must all pull together and remain positive. If we all work together, we can come through this bigger and stronger."
RELATED STORIES
Over 220 spas register for new industry standard for cancer touch therapy, launched by Sue Harmsworth


Sue Harmsworth, industry influencer and founder of ESPA, has recently announced the launch of the Standards Authority for Touch in Cancer Care (SATCC).
UK Spa Association names Abi Selby chair and unveils new board members


The UK Spa Association (UKSA) has appointed Abi Selby – founder of online consumer spa directory Spabreaks.com – as its new chair.
FEATURE: Research: New perspectives


Two surveys in the UK highlight both spa operator and spa-goer insights as facilities across the country begin to welcome guests back
Expect a surge in demand for spas, says behavioural specialist, Daphne Metland


The Good Spa Guide has revealed the results to its online survey which asked 5,000 UK spa- goers what they were most looking forward to, what worried them, and how their habits might change, in light of COVID-19.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
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COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


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