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NEWS
Snarkitecture's indoor 'white beach' draws crowds to National Building Museum
POSTED 26 Aug 2015 . BY Alice Davis
Alex Mustonen and Daniel Arsham of Snarkitecture Credit: Noah Kalina
More than 100,000 visitors have visited an unusual seaside-inspired installation at the National Building Museum in Washington, DC, causing online ticket sales to be ceased to ensure current ticket holders can be accommodated.

The temporary exhibit, entitled BEACH, has been installed in the museum’s famous Great Hall and is the work of architecture practice Snarkitecture.

The Brooklyn-based firm’s 10,000sq ft (929sq m) interactive architectural exhibit – made from a mishmash of construction materials and an ocean of 750,000 recyclable plastic balls – follows in the footsteps of a life-sized maze designed by BIG-Bjarke Ingels Group, which was installed in the museum’s Great Hall last summer.

Visitors have been forming long queues to enjoy the BEACH, where adults and children alike are welcome to 'swim' and play in white ball pools and relax on the deckchairs that complete the installation. The ocean of plastic balls gets deeper as visitors move further out, to a maximum depth of 3.5ft (1m).

"A lot of our work invites play and invites interaction and accessibility to a really wide audience, including children," Snarkitecture co-founder Alex Mustonen told CBS News.

BEACH is part of the National Building Museum’s annual Summer Block Party, a programme of events for all ages, including music events and late night opening.

Now that online ticketing is closed, admission is on a first-come, first-served basis.
Snarkitecture's BEACH at the National Building Museum Credit: Noah Kalina
Visitors can "swim" at the interactive exhibit Credit: Noah Kalina
Relax in the deckchairs at the BEACH Credit: Noah Kalina
Visitors enjoy the 50-foot shoreline Credit: Noah Kalina
RELATED STORIES
  Snarkitecture installation recreates beach experience at Washington museum


A beach made from a mishmash of construction materials and an ocean comprised of 750,000 recyclable plastic balls is being created in the heart of Washington, D.C.
  Lost and Found; BIG unveils maze at The National Building Museum, US


Washington's National Building Museum in the US has revealed its latest exhibition – a complex wooden maze designed by Danish architecture firm Bjarke Ingels Group (BIG) which fills the large West Court of the Museum’s Great Hall
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   

COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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World Sauna Forum 2026

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Elevate Spa Riviera Maya Edition

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NEWS
Snarkitecture's indoor 'white beach' draws crowds to National Building Museum
POSTED 26 Aug 2015 . BY Alice Davis
Alex Mustonen and Daniel Arsham of Snarkitecture Credit: Noah Kalina
More than 100,000 visitors have visited an unusual seaside-inspired installation at the National Building Museum in Washington, DC, causing online ticket sales to be ceased to ensure current ticket holders can be accommodated.

The temporary exhibit, entitled BEACH, has been installed in the museum’s famous Great Hall and is the work of architecture practice Snarkitecture.

The Brooklyn-based firm’s 10,000sq ft (929sq m) interactive architectural exhibit – made from a mishmash of construction materials and an ocean of 750,000 recyclable plastic balls – follows in the footsteps of a life-sized maze designed by BIG-Bjarke Ingels Group, which was installed in the museum’s Great Hall last summer.

Visitors have been forming long queues to enjoy the BEACH, where adults and children alike are welcome to 'swim' and play in white ball pools and relax on the deckchairs that complete the installation. The ocean of plastic balls gets deeper as visitors move further out, to a maximum depth of 3.5ft (1m).

"A lot of our work invites play and invites interaction and accessibility to a really wide audience, including children," Snarkitecture co-founder Alex Mustonen told CBS News.

BEACH is part of the National Building Museum’s annual Summer Block Party, a programme of events for all ages, including music events and late night opening.

Now that online ticketing is closed, admission is on a first-come, first-served basis.
Snarkitecture's BEACH at the National Building Museum Credit: Noah Kalina
Visitors can "swim" at the interactive exhibit Credit: Noah Kalina
Relax in the deckchairs at the BEACH Credit: Noah Kalina
Visitors enjoy the 50-foot shoreline Credit: Noah Kalina
RELATED STORIES
Snarkitecture installation recreates beach experience at Washington museum


A beach made from a mishmash of construction materials and an ocean comprised of 750,000 recyclable plastic balls is being created in the heart of Washington, D.C.
Lost and Found; BIG unveils maze at The National Building Museum, US


Washington's National Building Museum in the US has revealed its latest exhibition – a complex wooden maze designed by Danish architecture firm Bjarke Ingels Group (BIG) which fills the large West Court of the Museum’s Great Hall
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
+ More news   
 
COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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