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NEWS
Six Flags eats its words and offloads European operations
POSTED 12 Mar 2004 . BY
Oklahoma City-based leisure company, Six Flags, has announced it is to sell seven of its eight European theme parks to a private investment firm for around $200m (£111.5m) – just months after it declared it had no intention of selling any of its assets.

The troubled company also said it had sold its Worlds of Adventure park in Cleveland, Ohio, to Cedar Fair for $145m (£80.8m). The deal includes the adjacent hotel and campsite, but not the animals currently located at the park.

The news marks a dramatic turnaround in the company’s strategy.

Six Flags is now left with just one amusement park in its European portfolio – the Warner Bros. Movie World in Madrid, Spain, which it helped found.

Kieran Burke, chair, said: “While we continue to believe that there are potential internal and external growth opportunities in Europe, the sale of our European operations will enable us to focus our management and capital resources more completely on our North American operations.”

The company issued a statement, saying that it will use the cash from the sales to cut its debt, which has soared to around $2bn (£1.12bn).

Six Flags has recorded full-year losses for the last five years, with 2003 seeing the company return a net loss of $61.7m (£34.4m)

“While we will incur a book loss in the first quarter of 2004 – on the sale of these assets – of around $290m (£161.7m), these transactions are very positive for us,” said Burke.

“We expect to utilize the proceeds of the sales primarily to reduce our debt and to fund our existing parks. We do not expect any additional park disposals to occur.”

In 1998, Six Flags acquired six European parks from Walibi for $155m (£84.2m) and was listed on the New York Stock Exchange the same year.

Its initial success story was halted in 2000 however, when the company recorded its first decline in visitor numbers – a downward spiral it has been unable to revert.

Six Flags, which will subsequently operate a total of 31 parks in North America and Europe, has so far declined to name the buyer for the European parks, its is believed the purchaser is new to the industry, with no previous assets or interests in the leisure sector. Details: www.sixflags.com

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NEWS
Six Flags eats its words and offloads European operations
POSTED 12 Mar 2004 . BY
Oklahoma City-based leisure company, Six Flags, has announced it is to sell seven of its eight European theme parks to a private investment firm for around $200m (£111.5m) – just months after it declared it had no intention of selling any of its assets.

The troubled company also said it had sold its Worlds of Adventure park in Cleveland, Ohio, to Cedar Fair for $145m (£80.8m). The deal includes the adjacent hotel and campsite, but not the animals currently located at the park.

The news marks a dramatic turnaround in the company’s strategy.

Six Flags is now left with just one amusement park in its European portfolio – the Warner Bros. Movie World in Madrid, Spain, which it helped found.

Kieran Burke, chair, said: “While we continue to believe that there are potential internal and external growth opportunities in Europe, the sale of our European operations will enable us to focus our management and capital resources more completely on our North American operations.”

The company issued a statement, saying that it will use the cash from the sales to cut its debt, which has soared to around $2bn (£1.12bn).

Six Flags has recorded full-year losses for the last five years, with 2003 seeing the company return a net loss of $61.7m (£34.4m)

“While we will incur a book loss in the first quarter of 2004 – on the sale of these assets – of around $290m (£161.7m), these transactions are very positive for us,” said Burke.

“We expect to utilize the proceeds of the sales primarily to reduce our debt and to fund our existing parks. We do not expect any additional park disposals to occur.”

In 1998, Six Flags acquired six European parks from Walibi for $155m (£84.2m) and was listed on the New York Stock Exchange the same year.

Its initial success story was halted in 2000 however, when the company recorded its first decline in visitor numbers – a downward spiral it has been unable to revert.

Six Flags, which will subsequently operate a total of 31 parks in North America and Europe, has so far declined to name the buyer for the European parks, its is believed the purchaser is new to the industry, with no previous assets or interests in the leisure sector. Details: www.sixflags.com

MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
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COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
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Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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