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NEWS
Serpentine Gallery opens Herzog and de Meuron/Ai Weiwei-designed Pavilion
POSTED 06 Jun 2012 . BY Pete Hayman
Image: The Serpentine Gallery Pavilion 2012

The Serpentine Gallery in London has unveiled the Herzog and de Meuron/Ai Weiwei-designed Pavilion - the 12th commission in the contemporary art attraction's annual series.

This year's Pavilion - part of the London 2012 Festival - enables visitors to go beneath the Serpentine lawn to explore the "hidden history" of the gallery's previous 11 commissions.

A total of 11 columns represent previous structures, while the 12th supports a floating roof 1.4m (4.6ft) above the ground. Design features of the Pavilion include cork cladding.

International spa company ESPA is sponsoring this year's Pavilion, which is operating as a public space and as a venue for the gallery's Park Nights programme of events and talks.

Serpentine Gallery director Julia Peyton-Jones and co-director Hans Ulrich Obrist said: "It is a great honour to be working with Herzog and de Meuron and Ai Weiwei, the design team behind Beijing's superb Bird's Nest Stadium."

The Pavilion will remain open until 14 October.

Details: www.serpentinegallery.org

Image (c) Herzog and de Meuron and Ai Weiwei/Image (c) 2012 Iwan Baan
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Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
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COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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09-11 Jun 2026

World Sauna Forum 2026

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NEWS
Serpentine Gallery opens Herzog and de Meuron/Ai Weiwei-designed Pavilion
POSTED 06 Jun 2012 . BY Pete Hayman
Image: The Serpentine Gallery Pavilion 2012

The Serpentine Gallery in London has unveiled the Herzog and de Meuron/Ai Weiwei-designed Pavilion - the 12th commission in the contemporary art attraction's annual series.

This year's Pavilion - part of the London 2012 Festival - enables visitors to go beneath the Serpentine lawn to explore the "hidden history" of the gallery's previous 11 commissions.

A total of 11 columns represent previous structures, while the 12th supports a floating roof 1.4m (4.6ft) above the ground. Design features of the Pavilion include cork cladding.

International spa company ESPA is sponsoring this year's Pavilion, which is operating as a public space and as a venue for the gallery's Park Nights programme of events and talks.

Serpentine Gallery director Julia Peyton-Jones and co-director Hans Ulrich Obrist said: "It is a great honour to be working with Herzog and de Meuron and Ai Weiwei, the design team behind Beijing's superb Bird's Nest Stadium."

The Pavilion will remain open until 14 October.

Details: www.serpentinegallery.org

Image (c) Herzog and de Meuron and Ai Weiwei/Image (c) 2012 Iwan Baan
RELATED STORIES
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
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COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


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Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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