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Serpentine Gallery opens Herzog and de Meuron/Ai Weiwei-designed Pavilion
POSTED 06 Jun 2012 . BY Pete Hayman
Image: The Serpentine Gallery Pavilion 2012

The Serpentine Gallery in London has unveiled the Herzog and de Meuron/Ai Weiwei-designed Pavilion - the 12th commission in the contemporary art attraction's annual series.

This year's Pavilion - part of the London 2012 Festival - enables visitors to go beneath the Serpentine lawn to explore the "hidden history" of the gallery's previous 11 commissions.

A total of 11 columns represent previous structures, while the 12th supports a floating roof 1.4m (4.6ft) above the ground. Design features of the Pavilion include cork cladding.

International spa company ESPA is sponsoring this year's Pavilion, which is operating as a public space and as a venue for the gallery's Park Nights programme of events and talks.

Serpentine Gallery director Julia Peyton-Jones and co-director Hans Ulrich Obrist said: "It is a great honour to be working with Herzog and de Meuron and Ai Weiwei, the design team behind Beijing's superb Bird's Nest Stadium."

The Pavilion will remain open until 14 October.

Details: www.serpentinegallery.org

Image (c) Herzog and de Meuron and Ai Weiwei/Image (c) 2012 Iwan Baan
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Get Attractions Management digital magazine FREE
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NEWS
Serpentine Gallery opens Herzog and de Meuron/Ai Weiwei-designed Pavilion
POSTED 06 Jun 2012 . BY Pete Hayman
Image: The Serpentine Gallery Pavilion 2012

The Serpentine Gallery in London has unveiled the Herzog and de Meuron/Ai Weiwei-designed Pavilion - the 12th commission in the contemporary art attraction's annual series.

This year's Pavilion - part of the London 2012 Festival - enables visitors to go beneath the Serpentine lawn to explore the "hidden history" of the gallery's previous 11 commissions.

A total of 11 columns represent previous structures, while the 12th supports a floating roof 1.4m (4.6ft) above the ground. Design features of the Pavilion include cork cladding.

International spa company ESPA is sponsoring this year's Pavilion, which is operating as a public space and as a venue for the gallery's Park Nights programme of events and talks.

Serpentine Gallery director Julia Peyton-Jones and co-director Hans Ulrich Obrist said: "It is a great honour to be working with Herzog and de Meuron and Ai Weiwei, the design team behind Beijing's superb Bird's Nest Stadium."

The Pavilion will remain open until 14 October.

Details: www.serpentinegallery.org

Image (c) Herzog and de Meuron and Ai Weiwei/Image (c) 2012 Iwan Baan
RELATED STORIES
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
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By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


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©Cybertrek 2026

ABOUT LEISURE MEDIA
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