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NEWS
SelgasCano unveil colourful design for Serpentine Pavilion
POSTED 25 Mar 2015 . BY Katie Buckley
SelgasCano's pavilion will be a colourful explosion in the heart of the the Royal Park Credit: SelgasCano
Madrid-based SelgasCano architects have unveiled their designs for this year's Serpentine Pavilion in London, featuring an explosion of colour.

To be constructed from ETFE, translucent fluorine-based plastic, the lightweight structure will be double-skinned, consisting of multi-coloured panels wrapped in webbing. Internally, the experience will be like passing under sheets of stained glass.

When describing their design in a company statement, SelgasCano said they wanted to explore ways a visitor could be at one with their surroundings in the Royal Park in London.

“We sought a way to allows the public to experience architecture through simple elements: structure, light, transparency, shadows, lightness, form, sensitivity, change, surprise, colour and materials," the statement said. "We have therefore designed a Pavilion which incorporates all of these elements.”

At the heart of the pavilion will be a cafe for the public to enjoy. The Serpentine’s director, Julia Peyton-Jones commented: “SelgasCano’s structure will be an extraordinarily chrysalis-like structure, as organic as the surrounding gardens. It will be a place for people to meet, to have coffee and to experience throughout the summer.”

The Serpentine Pavilion project has been running since 2000 and is now on its 15th year. Sponsored by AECOM and Goldman Sachs, the pavilion will be open to the public on-site for four months throughout the summer. Each year, the Pavilion becomes one of the top-ten most visited architectural and design exhibitions in the world.
PROJECT PROFILE:

Serpentine Pavilion 2015
Madrid-based architecture practice, SelgasCano Studio, has been chosen to design the 15th Serpentine Pavilion in London’s Kensington Gardens.

Location: London , United Kingdom

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NEWS
SelgasCano unveil colourful design for Serpentine Pavilion
POSTED 25 Mar 2015 . BY Katie Buckley
SelgasCano's pavilion will be a colourful explosion in the heart of the the Royal Park Credit: SelgasCano
Madrid-based SelgasCano architects have unveiled their designs for this year's Serpentine Pavilion in London, featuring an explosion of colour.

To be constructed from ETFE, translucent fluorine-based plastic, the lightweight structure will be double-skinned, consisting of multi-coloured panels wrapped in webbing. Internally, the experience will be like passing under sheets of stained glass.

When describing their design in a company statement, SelgasCano said they wanted to explore ways a visitor could be at one with their surroundings in the Royal Park in London.

“We sought a way to allows the public to experience architecture through simple elements: structure, light, transparency, shadows, lightness, form, sensitivity, change, surprise, colour and materials," the statement said. "We have therefore designed a Pavilion which incorporates all of these elements.”

At the heart of the pavilion will be a cafe for the public to enjoy. The Serpentine’s director, Julia Peyton-Jones commented: “SelgasCano’s structure will be an extraordinarily chrysalis-like structure, as organic as the surrounding gardens. It will be a place for people to meet, to have coffee and to experience throughout the summer.”

The Serpentine Pavilion project has been running since 2000 and is now on its 15th year. Sponsored by AECOM and Goldman Sachs, the pavilion will be open to the public on-site for four months throughout the summer. Each year, the Pavilion becomes one of the top-ten most visited architectural and design exhibitions in the world.
RELATED STORIES
SelgasCano selected to design London’s Serpentine Pavilion 2015


Madrid-based architecture practice, SelgasCano Studio, has been chosen to design the 15th Serpentine Pavilion in London’s Kensington Gardens.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
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COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2026

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