The Science Museum in London, UK, has teamed up with rights acquisition company Fleming Media to create a 10-year programme of international touring exhibitions.

The exhibitions will all premier at the Science Museum, before touring other leading venues across the world.

The Partnership, called Science & Media, plans to establish a global brand for the exhibitions under the name of ‘The Science Of…’ with the first exhibition – The Science of Aliens – due to open at the Science Museum in October this year.

Matthew Fleming, managing partner of Fleming Media, said: “We have identified an untapped market in working with Intellectual Property-rich institutions to develop initiatives that realise their huge latent value and look forward to the next 10 years of Science Museum exhibitions.”

Sara Milne, chief executive of Science & Media, said: “Our aim is to work with the best cultural and commercial partners to create a truly multimedia brand which is equally home on-line, on the high street or on television as in a museum.

“We are going to reach many more people by doing what Science Museum does best – bringing science to life.”