Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed. I've already subscribed.
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Scape aims for city-wide AR through data gathering initiative
POSTED 17 Sep 2019 . BY Andy Knaggs
Large scale AR executions will be possible with Scape's city-wide data Credit: Scape Technologies
UK technology company Scape Technologies has gathered street-level data for 100 cities around the world, that it says can be used to create a "new baseline for 3D mapping" and enable city-wide augmented reality applications.

The collection of more than two billion images has been undertaken by the company's local teams, and will help the transition to electronic devices of the near future, in which cameras don't just take pictures but actually see.

This technology will increasingly be used in self-driving vehicles, AR headsets, delivery robots and drones, all of which need to interpret the physical environment in more detail than ever before.

Scape believes therefore that a "new class of map" is required ‒ one that is "image-centric and can be used by devices to understand where they are and what's around them".

Cities included in Scape's project so far include London, Manhattan, San Francisco, Rio de Janeiro, Sydney, Paris, Moscow and Tokyo. The company said the images will be processed by its Vision Engine world-scale mapping pipeline, which builds and references three-dimensional HD maps from ordinary images, in the cloud.

The Scape system is different to Google's Street View, said Scape co-founder and CEO Edward Miller in that Google's system was built for humans to be able to visually identify locations, while the new data is intended as a "map for machines".

Interviewed in PC Mag, Miller was asked what Scape was doing differently to Pokemon Go's landmark AR app. He answered: "That app generated a large proportion of the revenue in AR today, so it's understandable how much attention it received. But do you remember the trailer they ran when the app first got released? The trailer promised full-scale AR and painted a picture of the world and what it could be.

"Essentially, I believe Scape can fulfil that potential and bring it to life, going much further than they were able due to the constrictions of GPS. We'll be using not only cloud-based map generation, but deep semantics and networked devices to provide a true city-scale AR future."
Street-level data for 100 cities around the world has been collected Credit: Scape Technologies
RELATED STORIES
  National Geographic uses augmented reality to create world's first open-air planetarium in Canada


National Geographic has teamed up with augmented reality provider Aryzon to create the world's first open air planetarium, using AR to project images into the night sky for a unique stargazing experience.
  Apple boss Tim Cook eyes augmented reality technology as next big thing


Apple could be about to jump on the augmented reality bandwagon, with reports suggesting CEO Tim Cook is very serious about AR development in the near future.
  Google plans to distribute AR platform Tango to museums worldwide


Google’s augmented reality platform Tango is partnering with a number of museums, offering visitors starting at the Detroit Institute of Arts opportunities to interact with works using the technology.
  Augmented reality market to be worth three times as much as virtual reality by 2020, says report


An industry report on the virtual and augmented reality markets predicts that the sectors will be worth US$30bn and US$90.8bn respectively by 2020.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
+ More jobs  

COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Scape aims for city-wide AR through data gathering initiative
POSTED 17 Sep 2019 . BY Andy Knaggs
Large scale AR executions will be possible with Scape's city-wide data Credit: Scape Technologies
UK technology company Scape Technologies has gathered street-level data for 100 cities around the world, that it says can be used to create a "new baseline for 3D mapping" and enable city-wide augmented reality applications.

The collection of more than two billion images has been undertaken by the company's local teams, and will help the transition to electronic devices of the near future, in which cameras don't just take pictures but actually see.

This technology will increasingly be used in self-driving vehicles, AR headsets, delivery robots and drones, all of which need to interpret the physical environment in more detail than ever before.

Scape believes therefore that a "new class of map" is required ‒ one that is "image-centric and can be used by devices to understand where they are and what's around them".

Cities included in Scape's project so far include London, Manhattan, San Francisco, Rio de Janeiro, Sydney, Paris, Moscow and Tokyo. The company said the images will be processed by its Vision Engine world-scale mapping pipeline, which builds and references three-dimensional HD maps from ordinary images, in the cloud.

The Scape system is different to Google's Street View, said Scape co-founder and CEO Edward Miller in that Google's system was built for humans to be able to visually identify locations, while the new data is intended as a "map for machines".

Interviewed in PC Mag, Miller was asked what Scape was doing differently to Pokemon Go's landmark AR app. He answered: "That app generated a large proportion of the revenue in AR today, so it's understandable how much attention it received. But do you remember the trailer they ran when the app first got released? The trailer promised full-scale AR and painted a picture of the world and what it could be.

"Essentially, I believe Scape can fulfil that potential and bring it to life, going much further than they were able due to the constrictions of GPS. We'll be using not only cloud-based map generation, but deep semantics and networked devices to provide a true city-scale AR future."
Street-level data for 100 cities around the world has been collected Credit: Scape Technologies
RELATED STORIES
National Geographic uses augmented reality to create world's first open-air planetarium in Canada


National Geographic has teamed up with augmented reality provider Aryzon to create the world's first open air planetarium, using AR to project images into the night sky for a unique stargazing experience.
Apple boss Tim Cook eyes augmented reality technology as next big thing


Apple could be about to jump on the augmented reality bandwagon, with reports suggesting CEO Tim Cook is very serious about AR development in the near future.
Google plans to distribute AR platform Tango to museums worldwide


Google’s augmented reality platform Tango is partnering with a number of museums, offering visitors starting at the Detroit Institute of Arts opportunities to interact with works using the technology.
Augmented reality market to be worth three times as much as virtual reality by 2020, says report


An industry report on the virtual and augmented reality markets predicts that the sectors will be worth US$30bn and US$90.8bn respectively by 2020.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS