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Scape aims for city-wide AR through data gathering initiative
POSTED 17 Sep 2019 . BY Andy Knaggs
Large scale AR executions will be possible with Scape's city-wide data Credit: Scape Technologies
UK technology company Scape Technologies has gathered street-level data for 100 cities around the world, that it says can be used to create a "new baseline for 3D mapping" and enable city-wide augmented reality applications.

The collection of more than two billion images has been undertaken by the company's local teams, and will help the transition to electronic devices of the near future, in which cameras don't just take pictures but actually see.

This technology will increasingly be used in self-driving vehicles, AR headsets, delivery robots and drones, all of which need to interpret the physical environment in more detail than ever before.

Scape believes therefore that a "new class of map" is required ‒ one that is "image-centric and can be used by devices to understand where they are and what's around them".

Cities included in Scape's project so far include London, Manhattan, San Francisco, Rio de Janeiro, Sydney, Paris, Moscow and Tokyo. The company said the images will be processed by its Vision Engine world-scale mapping pipeline, which builds and references three-dimensional HD maps from ordinary images, in the cloud.

The Scape system is different to Google's Street View, said Scape co-founder and CEO Edward Miller in that Google's system was built for humans to be able to visually identify locations, while the new data is intended as a "map for machines".

Interviewed in PC Mag, Miller was asked what Scape was doing differently to Pokemon Go's landmark AR app. He answered: "That app generated a large proportion of the revenue in AR today, so it's understandable how much attention it received. But do you remember the trailer they ran when the app first got released? The trailer promised full-scale AR and painted a picture of the world and what it could be.

"Essentially, I believe Scape can fulfil that potential and bring it to life, going much further than they were able due to the constrictions of GPS. We'll be using not only cloud-based map generation, but deep semantics and networked devices to provide a true city-scale AR future."
Street-level data for 100 cities around the world has been collected Credit: Scape Technologies
RELATED STORIES
  National Geographic uses augmented reality to create world's first open-air planetarium in Canada


National Geographic has teamed up with augmented reality provider Aryzon to create the world's first open air planetarium, using AR to project images into the night sky for a unique stargazing experience.
  Apple boss Tim Cook eyes augmented reality technology as next big thing


Apple could be about to jump on the augmented reality bandwagon, with reports suggesting CEO Tim Cook is very serious about AR development in the near future.
  Google plans to distribute AR platform Tango to museums worldwide


Google’s augmented reality platform Tango is partnering with a number of museums, offering visitors starting at the Detroit Institute of Arts opportunities to interact with works using the technology.
  Augmented reality market to be worth three times as much as virtual reality by 2020, says report


An industry report on the virtual and augmented reality markets predicts that the sectors will be worth US$30bn and US$90.8bn respectively by 2020.
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Jobs    News   Products   Magazine   Subscribe
NEWS
Scape aims for city-wide AR through data gathering initiative
POSTED 17 Sep 2019 . BY Andy Knaggs
Large scale AR executions will be possible with Scape's city-wide data Credit: Scape Technologies
UK technology company Scape Technologies has gathered street-level data for 100 cities around the world, that it says can be used to create a "new baseline for 3D mapping" and enable city-wide augmented reality applications.

The collection of more than two billion images has been undertaken by the company's local teams, and will help the transition to electronic devices of the near future, in which cameras don't just take pictures but actually see.

This technology will increasingly be used in self-driving vehicles, AR headsets, delivery robots and drones, all of which need to interpret the physical environment in more detail than ever before.

Scape believes therefore that a "new class of map" is required ‒ one that is "image-centric and can be used by devices to understand where they are and what's around them".

Cities included in Scape's project so far include London, Manhattan, San Francisco, Rio de Janeiro, Sydney, Paris, Moscow and Tokyo. The company said the images will be processed by its Vision Engine world-scale mapping pipeline, which builds and references three-dimensional HD maps from ordinary images, in the cloud.

The Scape system is different to Google's Street View, said Scape co-founder and CEO Edward Miller in that Google's system was built for humans to be able to visually identify locations, while the new data is intended as a "map for machines".

Interviewed in PC Mag, Miller was asked what Scape was doing differently to Pokemon Go's landmark AR app. He answered: "That app generated a large proportion of the revenue in AR today, so it's understandable how much attention it received. But do you remember the trailer they ran when the app first got released? The trailer promised full-scale AR and painted a picture of the world and what it could be.

"Essentially, I believe Scape can fulfil that potential and bring it to life, going much further than they were able due to the constrictions of GPS. We'll be using not only cloud-based map generation, but deep semantics and networked devices to provide a true city-scale AR future."
Street-level data for 100 cities around the world has been collected Credit: Scape Technologies
RELATED STORIES
National Geographic uses augmented reality to create world's first open-air planetarium in Canada


National Geographic has teamed up with augmented reality provider Aryzon to create the world's first open air planetarium, using AR to project images into the night sky for a unique stargazing experience.
Apple boss Tim Cook eyes augmented reality technology as next big thing


Apple could be about to jump on the augmented reality bandwagon, with reports suggesting CEO Tim Cook is very serious about AR development in the near future.
Google plans to distribute AR platform Tango to museums worldwide


Google’s augmented reality platform Tango is partnering with a number of museums, offering visitors starting at the Detroit Institute of Arts opportunities to interact with works using the technology.
Augmented reality market to be worth three times as much as virtual reality by 2020, says report


An industry report on the virtual and augmented reality markets predicts that the sectors will be worth US$30bn and US$90.8bn respectively by 2020.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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