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NEWS
Rose Museum by NEXT Architects opens in Beijing with striking floral façade
POSTED 11 Jul 2016 . BY Kim Megson
At night, the building inverts so that the roses imprinted in its skin illuminate Credit: Xiao Kaixiong
We aimed to create a new architecture for China, in which history and modernity and art and architecture blend
– Jiang Xiaofei
The first museum in the world to be dedicated entirely to roses has opened in Beijing, with a design packed with motifs and references to the flower.

The distinctive Rose Museum, designed by NEXT Architects, is a solid volume covered by a detached silk-like skin of stainless steel with a pattern of cut-out Chinese roses.

This 300m (984ft) long, 17m (56ft) high façade extends outwards from the main museum building, creating four half open public spaces which act as a modern interpretation of a traditional Chinese courtyard. During the day, shadows of the roses dance across the floor; at night, the building inverts itself and the roses cut into the museum’s façade light up.

John van de Water, a partner at NEXT architects, said: “The main challenge with the Rose Museum was to find a modern Chinese identity for a building which also has significance as a design deeply rooted in Chinese culture.”

The studio’s China partner, Jiang Xiaofei, added: “We aimed to create a new architecture for China, in which history and modernity and art and architecture blend.”

The museum – which was developed by the Beijing Tianheng Building Design Consulting Company – houses exhibitions on the history, science and cultural importance of roses in China and around the world. Rose gardens are featured, alongside displays advising on the best cultivation techniques.

Horticulturists in ancient China bred wild roses, and the flower soon came to symbolise peace, love, friendship and perpetuity in Chinese culture.
The museum is a solid volume covered by a detached silk-like skin of stainless steel with a pattern of cut-out Chinese roses Credit: Xiao Kaixiong
Four half open public spaces are created as a modern interpretation of a traditional Chinese courtyard Credit: Xiao Kaixiong
The museum is billed as the world's first to be entirely dedicated to roses Credit: Xiao Kaixiong
Rose patterns cover the skin of the building Credit: Xiao Kaixiong
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Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
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NEWS
Rose Museum by NEXT Architects opens in Beijing with striking floral façade
POSTED 11 Jul 2016 . BY Kim Megson
At night, the building inverts so that the roses imprinted in its skin illuminate Credit: Xiao Kaixiong
We aimed to create a new architecture for China, in which history and modernity and art and architecture blend
– Jiang Xiaofei
The first museum in the world to be dedicated entirely to roses has opened in Beijing, with a design packed with motifs and references to the flower.

The distinctive Rose Museum, designed by NEXT Architects, is a solid volume covered by a detached silk-like skin of stainless steel with a pattern of cut-out Chinese roses.

This 300m (984ft) long, 17m (56ft) high façade extends outwards from the main museum building, creating four half open public spaces which act as a modern interpretation of a traditional Chinese courtyard. During the day, shadows of the roses dance across the floor; at night, the building inverts itself and the roses cut into the museum’s façade light up.

John van de Water, a partner at NEXT architects, said: “The main challenge with the Rose Museum was to find a modern Chinese identity for a building which also has significance as a design deeply rooted in Chinese culture.”

The studio’s China partner, Jiang Xiaofei, added: “We aimed to create a new architecture for China, in which history and modernity and art and architecture blend.”

The museum – which was developed by the Beijing Tianheng Building Design Consulting Company – houses exhibitions on the history, science and cultural importance of roses in China and around the world. Rose gardens are featured, alongside displays advising on the best cultivation techniques.

Horticulturists in ancient China bred wild roses, and the flower soon came to symbolise peace, love, friendship and perpetuity in Chinese culture.
The museum is a solid volume covered by a detached silk-like skin of stainless steel with a pattern of cut-out Chinese roses Credit: Xiao Kaixiong
Four half open public spaces are created as a modern interpretation of a traditional Chinese courtyard Credit: Xiao Kaixiong
The museum is billed as the world's first to be entirely dedicated to roses Credit: Xiao Kaixiong
Rose patterns cover the skin of the building Credit: Xiao Kaixiong
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
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COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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