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NEWS
Report: visually impaired people want to cycle, swim and visit the gym
POSTED 25 Oct 2019 . BY Tom Walker
Metro Blind Sport aims to open doors to sport for blind and partially sighted people of all ages and abilities

I want to help operators to better understand how to engage with the visually impaired community
– Martin Symcox
Hitting the gym, swimming and cycling are the activities people with visual impairments most want to get involved in, according to a new impact report from Metro Blind Sport.

The report is based on a survey of Metro Blind Sport's network, which explored people's attitudes, preferences and behaviours towards physical activity.

Key findings include that 40 per cent of those surveyed would like to cycle, 39.5 per cent would like to swim and 35 per cent would like to go to the gym.

Encouragingly, 71 per cent of members of the charity are achieving the chief medical officer’s recommendation of undertaking 150 minutes of moderate-intensity activity per week.

The main barriers to participation identified in the report were venue location – with 17 per cent of those surveyed citing it as a problem – lack of information about available activities (14 per cent) and nobody to go with (14 per cent).

Nearly all (94 per cent) participants feel that more could be done to encourage participation among those with a visual impairment.

The research forms part of a wider Impact Report, commissioned by Metro Blind Sport, to examine the influence the charity is having on participation – and to establish what more could be done to engage those with sight loss or visual impairment.

“The research has certainly produced some valuable insight and, for me, there are two standout learnings," said Martin Symcox, CEO at Metro Blind Sport.

“Firstly, our members and wider network are significantly more physically active than the rest of the visually impaired population. 71 per cent of those surveyed are achieving 150 minutes of activity per week. This is a significant improvement on figures reported in Sport England's Active Lives Survey, which states more than half (54 per cent) of people with a visual impairment are ‘inactive’, achieving less than 30 minutes per week.

“Secondly, the 2019 State of The Fitness Industry Report by The Leisure Database Company, states there are 2,729 public sector fitness facilities in the UK. All of these will be offering swimming, cycling and/or gym facilities. Our survey reports these are the activities most appealing to our visually impaired community, raising the question – why is there a disconnect between available facilities and engagement?”

“Over the coming months, I plan to focus on this area.

"Working in collaboration with leisure operators and ukactive plus providing access to our survey results, I want to help operators to better understand how to engage with the visually impaired community."

To download a full copy of the impact report, click here.
RELATED STORIES
  British Blind Sport launches research project into children's physical development


British Blind Sport is launching a year-long research project, which will investigate the physical development rates of children with sight loss, compared to their sighted peers.
  Physical activity levels slow to recover – pandemic creates 1.3m inactive adults


Physical activity levels are recovering slowly following the large drops in participation numbers caused by the COVID-19 pandemic restrictions.
  Symcox takes the reins at Metro Blind Sport


Metro Blind Sport has appointed Martin Symcox, formerly director of the drowning prevention charity the Royal Life Saving Society UK, to the position of chief executive officer.
  FEATURE: Growing grass roots: Growing Goalball


Visually impaired competition
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NEWS
Report: visually impaired people want to cycle, swim and visit the gym
POSTED 25 Oct 2019 . BY Tom Walker
Metro Blind Sport aims to open doors to sport for blind and partially sighted people of all ages and abilities
I want to help operators to better understand how to engage with the visually impaired community
– Martin Symcox
Hitting the gym, swimming and cycling are the activities people with visual impairments most want to get involved in, according to a new impact report from Metro Blind Sport.

The report is based on a survey of Metro Blind Sport's network, which explored people's attitudes, preferences and behaviours towards physical activity.

Key findings include that 40 per cent of those surveyed would like to cycle, 39.5 per cent would like to swim and 35 per cent would like to go to the gym.

Encouragingly, 71 per cent of members of the charity are achieving the chief medical officer’s recommendation of undertaking 150 minutes of moderate-intensity activity per week.

The main barriers to participation identified in the report were venue location – with 17 per cent of those surveyed citing it as a problem – lack of information about available activities (14 per cent) and nobody to go with (14 per cent).

Nearly all (94 per cent) participants feel that more could be done to encourage participation among those with a visual impairment.

The research forms part of a wider Impact Report, commissioned by Metro Blind Sport, to examine the influence the charity is having on participation – and to establish what more could be done to engage those with sight loss or visual impairment.

“The research has certainly produced some valuable insight and, for me, there are two standout learnings," said Martin Symcox, CEO at Metro Blind Sport.

“Firstly, our members and wider network are significantly more physically active than the rest of the visually impaired population. 71 per cent of those surveyed are achieving 150 minutes of activity per week. This is a significant improvement on figures reported in Sport England's Active Lives Survey, which states more than half (54 per cent) of people with a visual impairment are ‘inactive’, achieving less than 30 minutes per week.

“Secondly, the 2019 State of The Fitness Industry Report by The Leisure Database Company, states there are 2,729 public sector fitness facilities in the UK. All of these will be offering swimming, cycling and/or gym facilities. Our survey reports these are the activities most appealing to our visually impaired community, raising the question – why is there a disconnect between available facilities and engagement?”

“Over the coming months, I plan to focus on this area.

"Working in collaboration with leisure operators and ukactive plus providing access to our survey results, I want to help operators to better understand how to engage with the visually impaired community."

To download a full copy of the impact report, click here.
RELATED STORIES
British Blind Sport launches research project into children's physical development


British Blind Sport is launching a year-long research project, which will investigate the physical development rates of children with sight loss, compared to their sighted peers.
Physical activity levels slow to recover – pandemic creates 1.3m inactive adults


Physical activity levels are recovering slowly following the large drops in participation numbers caused by the COVID-19 pandemic restrictions.
Symcox takes the reins at Metro Blind Sport


Metro Blind Sport has appointed Martin Symcox, formerly director of the drowning prevention charity the Royal Life Saving Society UK, to the position of chief executive officer.
FEATURE: Growing grass roots: Growing Goalball


Visually impaired competition
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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