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NEWS
PureGym expects European operations to reopen before UK – says it has 12 months of liquidity
POSTED 16 Feb 2021 . BY Tom Walker
It currently operates 500 gyms and has around 1.7 million members under the PureGym brand in the UK, Basefit in Switzerland and Fitness World in Denmark Credit: PureGym
PureGym expects lockdowns to last "until at least 31 March" – and that it will be reopening its Danish and Swiss operations before the UK.

Offering its bondholders an interim update, the gym chain said all of its operations remain closed and that it had £236m available liquidity at the end of December 2020.

As its targeted total cash burn across the group stands at £4.5m per week, PureGym said this equated to around 12 months of liquidity.

It also revealed that its weekly operational cash burn was £1m better than during "Lockdown 1" in early 2020.

"This is a result of learnings from the original lockdown, allowing faster implementation of operational savings, alongside a more flexible furlough scheme," PureGym said in the statement.

Despite the continued financial pressures caused by the pandemic, the group said the outlook remains positive, as there is "underlying resilience of demand" in all three geographies it operates.

It currently operates 500 gyms and has around 1.7 million members under the PureGym brand in the UK, Basefit in Switzerland and Fitness World in Denmark.

In August 2020 the company revealed that its Danish and Swiss clubs returned to pre-COVID-19 profit levels in the first month of trading after reopening.

"The ability to rebuild the business quickly once gyms are reopened is clear," PureGym said in the update, published this week (15 February), adding that the inevitable closures of some competing gyms will create opportunities for those left standing.

"We expect supply to leave the market, creating further opportunities and medium to long-term outlook remains very positive," the company said.
RELATED STORIES
  Medicover buys Fitness World clubs in Poland out of administration


Polish medical insurance outfit, Medicover, has acquired the assets of gym operator, Fitness World out of administration.
  PureGym confirms closure of operations in Poland


Humphrey Cobbold, CEO of PureGym, has confirmed to HCM that the company's operations in Poland have been placed into bankruptcy following a strategic review.
  Pure Gym negotiates additional £150m liquidity


PureGym has secured a £100m cash injection from shareholders to help deal with both the opportunities and threats posed by COVID-19.
  Pure Gym's overseas clubs were back in profit within a month of reopening


Pure Gym's overseas clubs returned to pre-COVID-19 profit levels in the first month of trading after reopening, according to the company's Q2 2020 financial results, which are out today.
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Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
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NEWS
PureGym expects European operations to reopen before UK – says it has 12 months of liquidity
POSTED 16 Feb 2021 . BY Tom Walker
It currently operates 500 gyms and has around 1.7 million members under the PureGym brand in the UK, Basefit in Switzerland and Fitness World in Denmark Credit: PureGym
PureGym expects lockdowns to last "until at least 31 March" – and that it will be reopening its Danish and Swiss operations before the UK.

Offering its bondholders an interim update, the gym chain said all of its operations remain closed and that it had £236m available liquidity at the end of December 2020.

As its targeted total cash burn across the group stands at £4.5m per week, PureGym said this equated to around 12 months of liquidity.

It also revealed that its weekly operational cash burn was £1m better than during "Lockdown 1" in early 2020.

"This is a result of learnings from the original lockdown, allowing faster implementation of operational savings, alongside a more flexible furlough scheme," PureGym said in the statement.

Despite the continued financial pressures caused by the pandemic, the group said the outlook remains positive, as there is "underlying resilience of demand" in all three geographies it operates.

It currently operates 500 gyms and has around 1.7 million members under the PureGym brand in the UK, Basefit in Switzerland and Fitness World in Denmark.

In August 2020 the company revealed that its Danish and Swiss clubs returned to pre-COVID-19 profit levels in the first month of trading after reopening.

"The ability to rebuild the business quickly once gyms are reopened is clear," PureGym said in the update, published this week (15 February), adding that the inevitable closures of some competing gyms will create opportunities for those left standing.

"We expect supply to leave the market, creating further opportunities and medium to long-term outlook remains very positive," the company said.
RELATED STORIES
Medicover buys Fitness World clubs in Poland out of administration


Polish medical insurance outfit, Medicover, has acquired the assets of gym operator, Fitness World out of administration.
PureGym confirms closure of operations in Poland


Humphrey Cobbold, CEO of PureGym, has confirmed to HCM that the company's operations in Poland have been placed into bankruptcy following a strategic review.
Pure Gym negotiates additional £150m liquidity


PureGym has secured a £100m cash injection from shareholders to help deal with both the opportunities and threats posed by COVID-19.
Pure Gym's overseas clubs were back in profit within a month of reopening


Pure Gym's overseas clubs returned to pre-COVID-19 profit levels in the first month of trading after reopening, according to the company's Q2 2020 financial results, which are out today.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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