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NEWS
PureGym expects European operations to reopen before UK – says it has 12 months of liquidity
POSTED 16 Feb 2021 . BY Tom Walker
It currently operates 500 gyms and has around 1.7 million members under the PureGym brand in the UK, Basefit in Switzerland and Fitness World in Denmark Credit: PureGym
PureGym expects lockdowns to last "until at least 31 March" – and that it will be reopening its Danish and Swiss operations before the UK.

Offering its bondholders an interim update, the gym chain said all of its operations remain closed and that it had £236m available liquidity at the end of December 2020.

As its targeted total cash burn across the group stands at £4.5m per week, PureGym said this equated to around 12 months of liquidity.

It also revealed that its weekly operational cash burn was £1m better than during "Lockdown 1" in early 2020.

"This is a result of learnings from the original lockdown, allowing faster implementation of operational savings, alongside a more flexible furlough scheme," PureGym said in the statement.

Despite the continued financial pressures caused by the pandemic, the group said the outlook remains positive, as there is "underlying resilience of demand" in all three geographies it operates.

It currently operates 500 gyms and has around 1.7 million members under the PureGym brand in the UK, Basefit in Switzerland and Fitness World in Denmark.

In August 2020 the company revealed that its Danish and Swiss clubs returned to pre-COVID-19 profit levels in the first month of trading after reopening.

"The ability to rebuild the business quickly once gyms are reopened is clear," PureGym said in the update, published this week (15 February), adding that the inevitable closures of some competing gyms will create opportunities for those left standing.

"We expect supply to leave the market, creating further opportunities and medium to long-term outlook remains very positive," the company said.
RELATED STORIES
  Medicover buys Fitness World clubs in Poland out of administration


Polish medical insurance outfit, Medicover, has acquired the assets of gym operator, Fitness World out of administration.
  PureGym confirms closure of operations in Poland


Humphrey Cobbold, CEO of PureGym, has confirmed to HCM that the company's operations in Poland have been placed into bankruptcy following a strategic review.
  Pure Gym negotiates additional £150m liquidity


PureGym has secured a £100m cash injection from shareholders to help deal with both the opportunities and threats posed by COVID-19.
  Pure Gym's overseas clubs were back in profit within a month of reopening


Pure Gym's overseas clubs returned to pre-COVID-19 profit levels in the first month of trading after reopening, according to the company's Q2 2020 financial results, which are out today.
MORE NEWS
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Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
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NEWS
PureGym expects European operations to reopen before UK – says it has 12 months of liquidity
POSTED 16 Feb 2021 . BY Tom Walker
It currently operates 500 gyms and has around 1.7 million members under the PureGym brand in the UK, Basefit in Switzerland and Fitness World in Denmark Credit: PureGym
PureGym expects lockdowns to last "until at least 31 March" – and that it will be reopening its Danish and Swiss operations before the UK.

Offering its bondholders an interim update, the gym chain said all of its operations remain closed and that it had £236m available liquidity at the end of December 2020.

As its targeted total cash burn across the group stands at £4.5m per week, PureGym said this equated to around 12 months of liquidity.

It also revealed that its weekly operational cash burn was £1m better than during "Lockdown 1" in early 2020.

"This is a result of learnings from the original lockdown, allowing faster implementation of operational savings, alongside a more flexible furlough scheme," PureGym said in the statement.

Despite the continued financial pressures caused by the pandemic, the group said the outlook remains positive, as there is "underlying resilience of demand" in all three geographies it operates.

It currently operates 500 gyms and has around 1.7 million members under the PureGym brand in the UK, Basefit in Switzerland and Fitness World in Denmark.

In August 2020 the company revealed that its Danish and Swiss clubs returned to pre-COVID-19 profit levels in the first month of trading after reopening.

"The ability to rebuild the business quickly once gyms are reopened is clear," PureGym said in the update, published this week (15 February), adding that the inevitable closures of some competing gyms will create opportunities for those left standing.

"We expect supply to leave the market, creating further opportunities and medium to long-term outlook remains very positive," the company said.
RELATED STORIES
Medicover buys Fitness World clubs in Poland out of administration


Polish medical insurance outfit, Medicover, has acquired the assets of gym operator, Fitness World out of administration.
PureGym confirms closure of operations in Poland


Humphrey Cobbold, CEO of PureGym, has confirmed to HCM that the company's operations in Poland have been placed into bankruptcy following a strategic review.
Pure Gym negotiates additional £150m liquidity


PureGym has secured a £100m cash injection from shareholders to help deal with both the opportunities and threats posed by COVID-19.
Pure Gym's overseas clubs were back in profit within a month of reopening


Pure Gym's overseas clubs returned to pre-COVID-19 profit levels in the first month of trading after reopening, according to the company's Q2 2020 financial results, which are out today.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
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COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
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