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Premier Rides and Producers Group combine ‘delectable dining, cinematic adventure and theme park thrills’ in multi-sensory attraction concept
POSTED 08 Nov 2016 . BY Alice Davis
Edwards Marks and Bob Chambers, co-CEOs at The Producers Group (TPG) Credit: The Producers Group
Theme park production company The Producers Group has teamed up with US coaster maker Premier Rides to create a turnkey attraction that combines the dark ride with the dining room.

Extraordinary Voyages Adventure Dining (EVAD) takes place in a 80-seat vehicle that travels across a standard 15,000sq ft (1,400sq m) footprint, departing at intervals of between 45 and 90 minutes. The vehicle, Centurion, takes its passengers on a journey that stops at different points to immerse them in a variety of destination-inspired scenarios. During this adventure, the passengers are served food and beverages, which could complement the visual environments and narratives.

“Extraordinary Voyages is an evolution in entertainment,” said Edward Marks, co-CEO of The Producers Group. “It’s the perfect mix of delectable dining, cinematic adventure and theme park thrills.”

Scenes and themes can be completely customisable. For example, passengers could be taken on a whistlestop tour of the world’s top cities, a trip into space, a journey back in time or a completely imagined – or branded – world.

“This is a first for both companies, partnering together to create a new patented ride system experience,” said Marks.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
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QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
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iPlayCo was established in 1999. [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
NEWS
Premier Rides and Producers Group combine ‘delectable dining, cinematic adventure and theme park thrills’ in multi-sensory attraction concept
POSTED 08 Nov 2016 . BY Alice Davis
Edwards Marks and Bob Chambers, co-CEOs at The Producers Group (TPG) Credit: The Producers Group
Theme park production company The Producers Group has teamed up with US coaster maker Premier Rides to create a turnkey attraction that combines the dark ride with the dining room.

Extraordinary Voyages Adventure Dining (EVAD) takes place in a 80-seat vehicle that travels across a standard 15,000sq ft (1,400sq m) footprint, departing at intervals of between 45 and 90 minutes. The vehicle, Centurion, takes its passengers on a journey that stops at different points to immerse them in a variety of destination-inspired scenarios. During this adventure, the passengers are served food and beverages, which could complement the visual environments and narratives.

“Extraordinary Voyages is an evolution in entertainment,” said Edward Marks, co-CEO of The Producers Group. “It’s the perfect mix of delectable dining, cinematic adventure and theme park thrills.”

Scenes and themes can be completely customisable. For example, passengers could be taken on a whistlestop tour of the world’s top cities, a trip into space, a journey back in time or a completely imagined – or branded – world.

“This is a first for both companies, partnering together to create a new patented ride system experience,” said Marks.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


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Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS